“Achieve a new climate and send new air wisely for the future of the times, contributing TCL’s strength to a sustainable future.”
From the heart, creating structural aesthetics; chasing light and shadow, searching for natural purity; bending and cutting, reorganising spatial dimensions; between movement and stillness, shuttling through the starry river of the future.
Contemporary artist James Turrell says: “I like to use light as a material material, but my medium is really perception. I want you to feel what you feel and to see the objects you see with your own eyes”.
No.1. Particle fluctuations
In the brand culture area, D&M has created a web of influenza in the form of fluctuating particles, simulating the form of wind.It not only interprets TCL’s claim of being a healthy air expert with multi-dimensional intelligent air control, but also echoes the creative concept theme of “Intelligent Dimension – New Wind” in the exhibition hall.
In the brand culture area, D&M has created a web of influenza in the form of fluctuating particles, simulating the form of wind.It not only interprets TCL’s claim of being a healthy air expert with multi-dimensional intelligent air control, but also echoes the creative concept theme of “Intelligent Dimension – New Wind” in the exhibition hall.In terms of colour, the colours used are “Red” and“ White”, closely interlocking with the TCL corporate representative colours.The perfect realm of reality and lighting provides the ultimate visual experience for the client.Here, the walls, with their flowing and flexible lines, guide customers on a new air-wise journey to discover the products.At the same time, the brand history of TCL air conditioners is subtly and appropriately presented.
No.2. The Mirror of Immersion
The Air Expert IP area aims to create an interactive, fully disassembled display of product components, using a curved string of ‘circular’ elements, with a simple, high-end, atmospheric technology as the main style.D&M has recessed the mirror into the ceiling, with suspended product components echoing the TCL technology panel on the wall, creating a highly interactive and technical ‘immersive mirror’.It also subtly expresses TCL’s corporate vision of “focusing on R&D and product innovation of intelligent and healthy air management technology” and the technological revolution from comfort to health initiated by TCL air conditioners.
No.3. A corner of natural clarity
A semi-circular doorway brings life to the space and the curved enclosure weakens the tension and adds interest to the whole space.The closure curve is neither as flat as a straight line nor as hard as a fold.In its place, it presents a soft and uninhibited, modest and free atmosphere.
The curves outline a separate space where one can immerse oneself in the new breeze and also provide a refreshing visual and spiritual experience.Equipped with models of family scenes shaped according to life forms to meet the different needs of families in terms of sports, sleep, children, etc.The walls depict the TCL Air Conditioning Black Technology System, providing a visual comparison of product features for different user groups.
No.4.long cinematic shots
Space is deconstructed in long cinematic shots to create a clear line of movement – there is no looking back, no ‘mirroring’.Different products are displayed in the promenade, which is divided into different areas, such as the domestic product display area, the foreign product display area, the commercial product area and the special air-conditioning area.Finally, TCL’s engineering examples come into view, dissolving the scene transformation into nothingness and immersing the audience in the experience.
Space has memory.This unique form of manifestation and spatial expression reflects the brand’s thinking about the present and itself – how to make smart appliances blend with contemporary design and immersive experience of black technology.Smart living, which brings a new way of living, also extends our sense of well-being.When technology and aesthetics collide, a new and more enjoyable experience is created.
D&M adhering to the design concept of “making retail innovation more fun and effective” ,focus on brand upgrading and space creative experience design in the new retail field.We are committed to creating top-notch retail space creative experience and brand marketing visual design for forward-looking clients in different .industries,create top-notch visual design for retail space creative experience and brand marketing promotion.
Project name：TCL conditioning wisdom experience showroom
Design by：D&M (Guangzhou) Creative Design Co., Ltd
Partner: TCL Technology Group
Design Team: Qiu Qiping, Li Donghui, Chen Binghong,
Zhou Zhiyong, Yuan Rongping
Main material: latex paint, fabric PVC wallpaper, stone flooring, baking paint plate, 8K mirror stainless steel
Project address:Guang’dong, China
Building area: 300 ㎡
Visual: Li Fan, Chili
Written by Yong Yi Zhou