Playing with the point, line, plane, and volume, demonstrating contrast of polished and rough materials, design studio SHARK&SHARK offers a clean and modern showroom solution to men’s bespoke brand Vivamens.
The showroom strengthens the brand identity by keeping some design elements and general modern style from brand’s last showroom. In such high and grand office lobby as the site, brand-related materials are played in geometric forms to define the space of the showroom.
Copper tubes create lines and curves in all directions, functioning as suit and fabric hangers, as well as skeleton of space-dividing screens. Felt of light grey colour rolls up a fitting room and hangs as background screen for window showcase. Fiber cement boards are fabricated into volumes of cabinet and counter. A bright point in space is a luminous light ball. A piece of semitransparent PVC sheet is tensioned in frame to hold the brand logo and be the intriguing “gate”inviting people to view inside.
The structure is effortless. All the thin tubes and surfaces are standing still without any evidence of supporting. The structures are truly self-balanced without any fixings. The looks of felt and cement board are very similar, although they have totally different texture and hardness. Visually the showroom contains only two materials, which makes the design somehow minimal. Recycled copper pieces from last showroom are made into new logos. The logo letters, fitting room belt lock, and the felt buckles, reveal a touch of handcrafting, which resembles the bespoke spirit of the brand.