Recognize the order of things,It is often from the outside to the inside,Thus creating a curious space prologue,It is a very important part of commercial space design
HEY ELE·嘿象科技美肌是一家坐落于太原的高端医疗美容连锁机构，拥有业内资深专业团队，专注于高品质高服务的高端医美品牌。此次携手MOOTHAN. Design，探索以人为本的未来科技美容的可能性，同时注重品味与质感，打造了一个科技与美感兼具，高雅而具有温度的精致美学空间。
HEY ELE Technology Beauty muscle is a high-end medical beauty chain located in Taiyuan, with a senior professional team in the industry, focusing on high quality and high service high-end medical beauty brand. This time, together with MOOTHAN. Design, we explore the possibility of human-oriented future science and technology beauty, and pay attention to taste and texture, creating a refined aesthetic space with both science and technology and beauty, elegance and temperature.
Analyzing the space from a new perspective, the reception and waiting areas of the foyer are integrated into multi-layer reflections through the black mirror on the wall and the mirror on the top surface to create a fantastic visual space.
The development of the Internet and the experience of the epidemic have greatly changed people’s shopping and lifestyle, which also put forward a new era proposition for the brand space. Different from the simple layout in the past, the current brand exhibition hall pays more attention to the display of brand temperament through space design, so as to bring an immersive brand experience to the visiting guests.
光影 / 材质
Light & Shadows / Materials
The atmosphere of the dark scene is created, so that the bright spot becomes the protagonist. The shadow stretches along the edge of the light, giving the entrant unlimited space for imagination. Different levels of light and shade transfer give the release of inner emotions and strong self-attributes, so that the experience of soothing freedom throughout.
here,One focuses on spirituality,Focus on the sense of flow of the design vocabulary,Form here
物质与浮力 / matter and float age
Multiple Spaces blend together here,A unique aesthetic unifies the space,It’s like a lot of time and space going on here,Wander among,There is a sense of wonder through time and space all the time,Be too busy to return
Based on the consideration of the site, the wall facing the internal store defines the subordination of the space to a certain extent, but the closed entity also prevents the possibility of visual permeability, so “peep” appears in the form of “crack”, which transforms the two seeing and being seen into each other, and subtle changes occur between the subject and the object. Light, flowing down the stream, gives the cracks light and dark shadows, clear boundaries, natural imagery and a symbolic language that fits the brand’s positioning.
In the quiet, create a rich sense of hierarchy, perfect interpretation of the texture and texture of the paint, inject vitality into the quiet field at the same time, the brand concept through the direct transmission of space, visitors naturally complete the exploration, perception, dialogue, identification, choice process. The geometric contrast between the square and the circle constructs the center of vision.
物质与浮力/ matter and float age
Through the arched corridor, the interior borrows architectural elements, and through the interpenetration and interaction of structure and form, constitutes the interior architectural language, presents the space tension and coordination, and explores contemporary aesthetics.
色彩 / 张力
Colors / Dramatic Tension
In the gray and black paved space base, a fresh “green” is hidden, and the sudden change in color becomes the second climax of space tension after space modeling. The great contrast of the color application is very instructive, while leaving a deep impression on the entrant.
The aisle area is infinitely expanded by black mirrors on both sides and linear light strips on the ground. The space is dark and dreamy. Through the ground lights to guide the moving lines, fantasy and calm emotions interweave, producing different spatial experiences.
The selection of space elements is based on the original structure of the space. Block space is mainly square, and simple geometric lines are used to connect and penetrate each other, resulting in different overlapping relationships. The evolution and use of elements such as cylinders and cuboids, as well as the hierarchical relationship between high and low make the cold space have rhythm. The design makes those drawbacks in the original space become many interesting points in the design of overlapping and geometric shapes.
Light is an indispensable “hardware” in space design, the natural lighting of the original space is poor, and the temperature of the space is reflected through the design of light. The natural sense of light continues the design concept of geometric lines, the point light source constitutes the line light, the line light moves toward the formation of the plane, the light source of the entire space is formed in the form of geometry itself, the large area of the ceiling, the whole is illuminated, and the natural lighting is diffused into the entire space, weakening the product, weakening the sense of space, and highlighting the user.
The design takes the most straightforward geometric lines interweaving and separation as the invisible space “boundary”, through the most basic block design and coordination, so that the function is changeable but there are focus points, the space is freely guided by the quiet rhythm, and the geometric modeling highlights the pursuit of details in the straightforward expression, and the details in the space are related, which is the “care” that does not disturb each other.
In the process of actual operation, we found that many customers would take photos in the space and upload the images to the social network, and then attract the next wave of new customers to come to consume, improve the visibility and traffic of the store, which is meeting the designer’s expected design goals. MOOTHAN believes that design is a powerful force for the advancement and transformation of business models. By reorganizing the store space, designers create a space that meets the needs of target customers, break the boring pattern of traditional beauty stores, and help the brand to further improve and expand in business.