画间巴黎LOREAL在中国继上海广州之后第三家欧莱雅LOREAL PRO体验沙龙,画间尝试打破固有的沙龙店铺视觉,以新的设计元素和LOREAL国际品牌为载体,创造在区域消费环境中的全新焦点。

Huajian Salon is the third LOREAL PRO experience salon of L’Oreal Paris in China after Shanghai and Guangzhou. Huajian Salon seeks to break away from the rigid vision of salons and relies on new design elements and L’Oreal international brand as carriers to create a new focus in the regional consumption environment.

▲密斯·凡德罗提出:LESS IS MORE

在结构上,即简化结构体系,精简结构构件,讲究结构逻辑,使之产生没有屏障,或屏障极少的空间,由此这个空间,不仅可以按多种不同功能需要而自由 划分为各种不同的部分,同时也可以按空间艺术的要求,创造内容丰富与步移 景异的流动空间的时空感。一方面是在建设艺术造型上,这就是净化建造形式, 使之成为不具有任何多余东西,只是由直线,直角,长方形与长方体组成的几何构型图。

In terms of structure, Huajian Salon pays attention to the logic of structure with a simplified structural system and compact structural elements and creates a space with no or very little barrier. This space can thus not only be freely divided into different parts according to the needs of various functions but also create a sense of time and space of flowing space with rich contents and varied compositions according to the requirements of space art. Its construction of artistic modeling features a purified construction form. It is free from superfluous elements but only consists of straight lines, right angles, rectangles, and cuboids.

上术践行大师的设计理念,基于空间整体性的考量,我们像开采岩石一样去设计这个空间,逆向思考。在空间中寻求尺度,功能和视觉观赏性的平衡。

Sun Concepts Office practices master design concepts and respects the integrity of the space. The space is designed in a way that rock is mined with reverse thinking. A balance between dimension, function, and visual pleasure is achieved within the space.

上术在接到这个项目后,践行一直奉行的设计理念,在很多时候,场域都有着一些弊端,上术充分利用场域条件优势,使场域优点得到充分发挥,我们规避细碎的空间角落,使空间中最优异的部分,展现给消费者。玻璃幕墙的优势完全展现出来,空间视觉感受得到最佳的展现,充分展现场域个性。

After being entrusted with this project, Sun Concepts Office practiced its long-established design concepts and addressed the drawbacks of the target spaces. We make full use of the space conditions to give full play to the advantages of the space. For example, we avoid small corners of the space so that the best parts of the space can be displayed to consumers. This design fully demonstrates the advantages of the glass curtain wall, the best spatial visual feeling, and the unique space personality.

在上术的思维中,试图找寻画间品牌意识和图形的相关性,也是项目设计中的一项重点。

Sun Concepts Office deems it an important part of the project design to try to find the correlation between brand awareness and graphics.

入口处的通透视觉,具有围合功能的前台,使空间视觉张弛有度,层次分明。顾客等待区围绕在服务台周围, 使顾客的需求都能被及时满足。

The uninterrupted view at the entrance and the front desk with enclosure function make the space vision balanced and well arranged. The customer waiting area is surrounded by the service desk so that customers’ needs can be promptly satisfied.

上术始终关注顾客的心理需求,使每一次消费体验,都能感受到独特的记忆点。

Sun Concepts Office always values customers’ psychological needs and seeks to impress consumers with unique consumption memories of each visit.

和空间视觉融为一体的镜子,拉伸空间视觉并且各自独立分开,彰显品牌高端化的同时,也能让顾客感受到个人空间的存在。

The mirror integrated with the spatial vision extends and separates the spatial vision independently, highlights the high-end brand, and allows customers to perceive their personal space.

▲剪发区

锯齿状延伸向上的装置,上术赋予其UP LADDER的含义。TO OR AT A HIGHER LEVEL!

Sun Concepts Office attaches the meaning of “UP LADDER” to the device that extends upward in a zigzag pattern. TO OR AT A HIGHER LEVEL!

上术推崇空间的软性分隔,功能上推崇兼顾原则,也是对经济效益最大化的考量。

Sun Concepts Office cherishes the soft separation of spaces and coordinates different functions of space to maximize economic benefits for clients.

既可以用作烫染区的独立区域,也可以在高峰期兼顾剪发位的功能,甲方在经营时可以灵活运用。

镜面使视觉无限延伸。

The independent dyeing area can be used as a makeshift for hair cutting during peak season. The client can freely switch between the two functions.The mirror infinitely extends the vision.

▲烫染区

▲平面图

项目信息——

项目名称:HUAJIAN SALON 画间
委托方:画间
地址:武汉越秀国金天地
状态:完成于2022.09
面积:220平方米
设计团队:上术设计