The new Zest hair salon is located in Shanghai’s latest Internet celebrity building, which was designed by renowned French architect Jean Nouvel.The building has a rich and unusual appearance, which is striking. The facade has an exaggerated structural shape, covered with green plants, and the inner atrium is covered with red texture. The visual effect is shocking and unforgettable.
In this building full of enthusiastic expressions, Zest quietly enters with a low-key and calm attitude. The young and vibrant temperament of Zest is very much in line with this building, both enthusiastic and calm convergence, as if the space in two parallel worlds inadvertently collide. Overlapping, with flames on one side and icebergs on the other, collide and merge.
选址 Site Selection
In the fall of 2020, the designer received a design commission from the owner of Z-Zest to select the ideal location for its new store in Shanghai Xintiandi Xuhui World Mall. How to become a more unique presence in a very unique building is the primary problem for designers to think about, so the design team put the interior design work ahead and participated in the site selection.The designer believes that the new site should not be won by size, but should be unique enough to be instantly remembered. So in the scene after the investigation, decided to choose a very long and narrow special site.In the use area of about 100 square meters of the site, but has as long as 30 meters long floor-to-ceiling Windows, oversized floor-to-ceiling glass like a vivid window, let the guests to remember quickly, the future is here or will become the longest Shanghai salon show.
The red building itself has a strong visual identity and tension, and the color is extremely bold. The area near the street is the beige exterior wall of the surrounding buildings, which is decorated with vases, and the green is integrated with the surrounding Sycamol trees. The atrium is a Chinese style red core, warm and modern.All of Zest’s designs revolve around the colors of the atrium. The whole interior uses the background colors that set off with the overall colors of the atrium — metallic, cement, calm and fashionable. Zest hair stylists’ work is more saturated, vivid and realistic in those neutral colors.
The designer set the two-way linear line in order to stretched the guest line. After arriving at corridor B1 through the escalator of the mall, all guests must first walk through the 30-meter-long “window” of the store before arriving at the entrance. “Window” in a row of seats on the beautiful women have taken a seat, the long mirror covered the cheek, only showing high heels of the slender jade leg, the picture that has high imagination space occupy “window”, with their behind the flow of figures, constitute a silent film , flashing unexpected sparks.
The entrance of Zest faces to the public walkway, where the designer has designed seats to leave the maximum possibility for passers-by to stop. Designers believe that only people can be more attractive. As The Danish architect Jan Gael said in his book Communication and Space, “really good architecture and planning must meet the conditions for the perfect combination of ideal social structure and material structure, so as to better promote the generation of activities. only people can be more attractive.”
Zest continues the usual linear layout in the plane layout, with all the hair chairs arranged in a linear line. The designer designed the hair washing area, which everyone must pass through, in the deepest part of the space hole, so that every customer has to go through the whole store to reach the destination. The shuttling back and forth stirred the air flow in the store, and the cool tone store was full of people, just like a runway.
The shop is divided into three big collapse, a total length of 30 meters. The section facing the external corridor has continuity and integrity. However, there are different types of interior Spaces. In the store with an actual usable area of less than 100 square meters, designers set up more than a dozen functional areas, such as rest area, reception area, punch wall, water bar and coffee area, blending area, hot dyeing area, care area, barber area, hair washing area, staff rest area and customer storage area, according to the needs of owners.
The designer set the main entrance in the first row, the original main entrance of the most difficult to deal with the arc wall, with soft film ceiling lighting, cement color wall becomes the background color of the photo.Customised booths sit around an arc, providing a place for waiting guests to take a break, while the cafe area is adjacent.The second and third sections are used as the hot dyeing area and the nursing area. The two sections are close to 18 meters long floating table, which hides various organs to meet all the needs of guests and hairstylists.
In line with the principle of respecting the site, we develop its full potential and give the space a new expression while meeting the needs of the owner. It also creates a new correspondence between the interior space and the whole surrounding environment.
The new store has been designed with great attention to detail, with lockers that can be unlocked by mobile phone; USB power sockets are provided on the left and right sides of the floating table in the dyeing area. Inside the table, there is a small table that can be drawn and placed for mobile phone or iPad, so that guests can pass the time watching movies and playing games during the hours of hair dressing. At the same time, coffee and snacks can also be placed. The small drawer that can place hair dryer additionally also hides at the same time among them.
In the light design, the designer used a more real color can be adjusted light source, and set the soft light lighting.
With years, Zest has accumulated a large number of members, the designer suggested that in the business operation can try to create their own coffee brand. To this end, there is a coffee display in the reception area, laying the foundation for the incubation of more diverse products in the future.
▲总图 General layout
▲收纳分析 Storage analysis
施工合作单位：上海超田装饰工程有限公司 负责人 王小飞
Design team：Lida Lin, Weiqi Wong, Zhixiang Wang, He Yuan, Jijing Fan
Contractor：Shanghai Chao Tian Decoration & Construction,Ltd