Tail Mall 尾巴百货落址杭州天目里，于艺术与商业交融之地，构筑一处新型宠物零售与社交聚场。空间以宠物零售为轴心，轻缀咖啡醇香与流动展览，铺展人宠共处、互动休憩的多元场景。
Tail Mall, nestled in Hangzhou’s Tianmu Li where art and commerce converge, creates a novel retail and social hub for pets. With pet retail at its core, the space is gracefully complemented by the rich aroma of coffee and rotating curated exhibitions, unfolding diverse scenarios where humans and pets coexist, interact, and relax together.
原始空间内退于玻璃幕墙之后，存在感稀薄。我们以天目里原始清水墙面为基底，门头线条循建筑肌理而生，在强化品牌昭示、延展商业界面的同时，与周边环境达成静谧的和谐。
摒弃原有玻璃门，引入城市光影与盎然绿意。依循空间轮廓，错落置入休憩区与葱茏植被，入口区域自然衍化为一座回旋流动的宠物社交公园，人宠足迹在此交织。
The original space, recessed behind the glass curtain wall, possessed a faint presence. Using OōEli’s original fair-faced concrete walls as a foundation, the façade lines follow the architectural texture—strengthening brand visibility, extending the commercial interface, and achieving a quiet harmony with the surrounding environment.
Abandoning the former glass doors, we introduced city light and vibrant greenery. Following the spatial contours, resting areas and lush vegetation are arranged at varying levels, naturally transforming the entrance zone into a swirling, flowing social park for pets, where the paths of people and animals intertwine.
空间核心，咖啡吧台与宠物服务台凝练为一处高效的服务枢纽。这一“盒子空间”，巧妙融合饮品制作与零售服务，成为空间活力的中心。我们通过对品牌维度的持续思考，赋予空间更新的可能与重构的灵动。半高的马赛克隔断墙与温润的木构巧妙结合，形成通透而富有层次的界面，自然地界定出品牌展示与买手选品区域。
At the heart of the space, the coffee bar and pet service counter are consolidated into an efficient service hub. This “box space” ingeniously integrates beverage preparation and retail functions, becoming the vibrant core of the environment. Through continuous exploration of the brand’s dimensions, we have endowed the space with potential for renewal and flexible reconfiguration. A semi-height mosaic partition wall, skillfully combined with warm wooden structures, creates a transparent yet richly layered interface, naturally defining the brand display and buyer’s selection areas.
追求陈列的极致兼容与灵活，所有家具均采用模块化设计。桦木海洋板的自然质感与不锈钢配件的利落光泽，从建筑立面延伸至每一件家具，延续着空间的材质对话，营造出和谐统一的整体气质。这精心构建的模块系统，为每个品牌都预留了塑造独特调性的舞台，强化品牌的专属识别，深化顾客的沉浸体验。
Pursuing ultimate compatibility and flexibility in display, all furnishings adopt a modular design. The natural texture of birch marine plywood and the crisp sheen of stainless steel fittings extend from the architectural façade to every piece of furniture, continuing the material dialogue within the space and fostering a harmonious, unified character. This meticulously crafted modular system provides a stage for each brand to shape its unique identity, enhancing distinct brand recognition and deepening the customer’s immersive experience.
细节之中，蕴藏着对伙伴的体贴：座椅下方预留的私密空间，成为初访宠物安心休憩的港湾；方桌底部巧妙融入的储物格，兼顾实用收纳与结构稳固；卡座小台桌精心设计的固定杯洞，守护每一份饮品的从容；而隐于卡座下方的宠物栓绳扣环，则在无形中维系秩序，解放双手，让陪伴在舒适的空间里自由流淌。
The details embody thoughtful consideration for our companions: the discreet space reserved beneath seats becomes a secure haven for first-time visiting pets to rest peacefully; the storage compartments ingeniously integrated into the base of square tables combine practical utility with structural stability; the carefully designed cup holders fixed into booth side tables safeguard each beverage from spills; and the subtle pet leash anchors hidden beneath the seating seamlessly maintain order, freeing hands and allowing companionship to flow effortlessly within a comfortable environment.
平面图
项目信息
项目名称：Tail Mall 尾巴百货
项目类型：人宠社交空间
设计公司：Informal异规设计
设计内容：平面、空间
设计总监：王盛
空间设计：程黄英
平面设计：郑晶、刘彦宏
完成年份：2025年
项目地址：浙江杭州
建筑面积：500㎡
空间摄影：yuuuunstudio
Project Information
Project Name: Tail Mall
Project Type: Pet-Friendly Social Space
Design Company: Informal Design
Scope of Design: Graphic & Spatial Design
Design Director: Wang Sheng
Spatial Design: Cheng Huangying
Graphic Design: Zheng Jing, Liu Yanhong
Completion Year: 2025
Location: Hangzhou, Zhejiang Province
Floor Area: 500 ㎡
Photography: yuuuunstudio
