RSXS睿上形素设计|FARRO GRANO万象天地旗舰店

FG 2022 万象天地旗舰店从全新的VI视觉识别系统到SI品牌店铺形象都进行了颠覆性的全面升级。摒弃从前一字排开的FARRO GRANO传统logo标识，取而换之的是上下对称式的拉长细线黑体字母，下面单词故意做了上下翻转的设计手法，而仍然保持着单词可辨识度，视觉效果精致而不失趣味性，且又提高了品牌识别度。

FG 2022 The MixC SZ flagship store has undergone a comprehensive and subversive upgrade from the new VI visual identification system to the SI brand store image.Instead of the traditional FARRO GRANO logo, which used to be lined up in a row, we replaced it with symmetrical, elongated thin lines in bold letters. The following words are deliberately flipped up and down, while still maintaining the legible words. The visual effect is exquisite and interesting, and the brand recognition is improved.

原始店铺空间是个不等边三角形，利用最长边最大化的展示了店铺门面，接近四米的超大LED屏和全开放式的橱窗陈列极具视觉震撼效果，使得进店客人第一时间捕捉到FG传递出来的品牌讯息，店铺入口巧妙的与橱窗陈列融合在一起，客人进店时与展示模特擦肩而过，与人一种沉浸式的逛店体验。

Original shop space is not an equilateral triangle, maximum use of the longest edge shows the shop front, close to four meters large LED screen and open the window display of all the most visually stunning effect, makes into the shop, the guests first capture the FG transfer brand information, the store entrance is clever and window display together, with show model brushed past, the guests into the shop, An immersive shop experience with people.

店中间上宽下收式的炬型圆柱量感十足，进店后动线不管从左边还是右边走进来，环绕圆柱的环形动线可以让客户全方位的浏览货品，在入口处不同姿态的列阵模特既有引导式动线效果，也打破了传统刻板橱窗设定状态，使得空间灵动且更具层次感。

the column in the middle of the shop is very measured, into the shop, after moving line no matter came in from the left or right, surrounded by cylindrical circular line can browse, let customers a full range of goods, different posture at the entrance of line array model both the heuristic dynamic effect, also broke the traditional rigid set window state, make space clever and more administrative levels feels.

店铺墙体色调采用温和高级的大地色系，配合天花不规则的射灯光源和大气简约的陈列货架，散发着迷人的温润典雅气质。店内精巧时尚的道具单品很好的点缀了卖场气氛，直通天花的倾斜木柱与中间大圆柱的对比，让店铺具有一种独特的建筑美感，交错的倾斜角度仿佛一首交响曲为空间注入无限活力。

The wall color of the store is mild and advanced earth color, with irregular spotlights and simple display shelves, sending out charming warm and elegant temperament. Exquisite and fashionable props and items in the store adorn the atmosphere of the store very well. The contrast between the slanted wooden column leading to the ceiling and the large column in the middle gives the store a unique architectural aesthetic feeling.

店铺设计最为独特的亮点，是现场现浇的水磨石工艺地板，不规则的大理石碎块植入，精心打磨的光滑质感，让地面具有一种新锐的几何美感，使人过目难忘。

The staggered slanting Angle is like a symphony injecting infinite vitality into the space… The most unique highlight of the store design is the on-site terrazzo craft floor. Irregular marble fragments are implanted, and the smooth texture of carefully polished ground gives the floor a cutting-edge geometric aesthetic feeling, which makes people look unforgettable.

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