The project is located in West Lake area, between the bustling downtown and peaceful lake side. It is part of the West Lake upgrading project. Our mission is to renovate a Song Dynasty style building with a gross interior area of 16.5㎡ into a traditional Chinese clothes experience and Photoshop studio. Additionally, as the first offline experience store of the internet based clothes brand, it is also the brand experience and exhibition center.
This is what the space should conclude: three makeup area, three dressing room, as many wardrobes and showcases as possible, 10 lockers, a removable reception desk and finally, an exhibition area.Besides, how to design a space to reflect brand culture and value within the context of west lake and a Song Dynasty style building is the essential question to be solved.
In the year 2002, West Lake park areas opened for free, which means our world heritage, carrying her poetic and picturesque meaning from the ancient times was involving in the city’s mundane life, such as morning exercise, singing and dancing practice, Taijiquan and so on. Hanfu culture is not only the revival of the traditional culture of Han nationality, but also an important part of contemporary pop culture and street culture. Wearing Hanfu while traveling abroad, wearing Hanfu and drinking coke, the youth are telling us Hanfu culture is not to pose as ancient people, but be themselves. In the beginning, our design context is a Chinese style proposition. However, after many in-depth discussions with client, we agreed on designing something interweaving with both ancient and contemporary. Fortunately, the idea was approved by the west lake management committee.
The best solution to deal with a space of only 16.5㎡ is to take time into consideration. The user’s behavior is organized according to time, from entering the store to choosing clothes, changing clothes and making up. Their behaving sequences bring the space more possibilities. In leisure time, a complete brand exhibition hall will be created, offering this small space a breath. We also strive to control the scale of each design detail precisely. We design the dresser with the scale of cosmetics, the drawers and lockers with the scale of hardware, the facade system with the scale of mirror, and a series of hidden doors and pull-out closets to make the most spacious experience of this small space.
Project name：Hanfu Experience Store
Client：Hangzhou Dazai Culture
Design Year & Completion Year: 2019.12-2020.4
Design Team：Chunchun Yang, Jiaying Li
Project Location：Park 4, West Lake
Gross Built Area：16.5㎡
Photo credit：Ning Wang
Construction Team：Shaoxing Baigu Construction & Design
Products：Glass, Wood Finish, Aluminum alloy