In the past two years, the tea-based drink market has developed rapidly, and various brands have been booming. In order to maximize the market share, all the brands in the tea-based drink industry have hoped to create unique differentiation and moderate scarcity in all respects including product, service, operation, brand design and spatial design, etc. Spatial design is more than “decoration”; it delivers complete concepts and contents.
From Cyberpunk to the recently hot topic “Metaverse”, the exploration of the virtual world and the future has been heating up. Along with this trend, we also hope that our brand could resonate with young consumers so as to create new experiences. In this project, we present a transmission space between virtuality and reality.
At the center of the site, there is a transmission terminal, which is a glass column filled with pipes in operation. And the customers sit in the outer area like sitting on a transmission device facilitating them to “transport consciousness to the virtual world.”
Inside the space, there is a “mainframe computer” with a dense data line and storage panel which satisfies the demands of data calculation and operation.
The outer operation area is like a data processing area. And the progress bar scrolls continuously which indicates that the product is in production.
In this way, we have made a replacement and superposition of the concept and function of milk tea consumption space and future network transmission space. Hence, consumers are able to immerse themselves in a themed space to experience and consume and can find different scenes in different corners of the space, so that a cup of milk tea becomes a content sharing.
▲ 装置灯光细节 details of light
Network-based and digital-space-based information is projected into the lush display screen cluster. Neon light fills every corner of the world. In the design of Sweet 7, we endeavor to present a themed space with a futuristic sense, and we hope you enjoy it.
Project name: SWEET7
Designer: OR Design,ShangHai
Project location: First Floor, West Coast Zhita, No.683 yunjin Road, Xuhui District, Shanghai
Design Director: Guoyuan Wu
Project team: Yihao, BOBO、Xiaoyu、Xiaoming、Zhanghao、Lvg
Main materials: stainless steel, green paint,
Completion date: Dece, 2021
Indoor area：83 m2
Photography: OR Design