在西湖之畔的杭州嘉里中心，YEAP LAB为FATPHO大發越南粉打造了一间club气质的潮粉店。以街头、潮流文化的炫酷与动感，积极吸引新兴代消费力在真实场域内相聚。
At the Hangzhou Kerry Center on the bank of the West Lake, YEAP LAB has created a club style trendy rice noodles store for FAT PHO. With the cool and dynamic elements of streets and trendy culture, it actively attracts the emerging generation consumption power to gather in real space.
在与西湖直线距离不过二三百米的稀缺宝地，杭州嘉里中心精炼出适合自身文艺气质的消费场景，以东西方荟萃的风格食肆为大众营造个性、趣味的餐饮社交时刻。
In a scarce and precious land that is only two or three hundred meters away from the West Lake in a straight line, Hangzhou Kerry Center has refined consumption scenes that are suitable for its own literary temperament, creating personalized and fun dining and social moments for the public with a fusion of Eastern and Western style restaurants.
FATPHO大發越南粉杭州首店落户嘉里中心，这个源自澳洲的品牌怀揣着“让中国市场吃到极具新意又好吃的越南美食”的愿望，凝练越、中、澳三国食材和香料，两代人的专注与革新，为中国食客展开了一幅奇幻绚丽的越南美食图谱。
The first store of FAT PHO in Hangzhou has settled in Kerry Center. This brand, which originated from Australia, has the desire to “offer innovative and delicious Vietnamese cuisine to the Chinese market”. By refining Vietnamese, Chinese and Australian ingredients and spices, dedication and innovation of two generations, it has launched a fantastic and gorgeous map of Vietnamese cuisine for Chinese diners.
珊瑚红作为品牌色，象征着新鲜食材和火的颜色，自带张扬与能量气场。这里不仅是越南美食集合地，更是一种人们聚会、烧烤、喝酒、社交的场所。
Coral red, as a brand color, symbolizes the color of fresh ingredients and fire, bringing its own publicity and energy aura. This is not only a place for Vietnamese food collection, but also a place for people’s gatherings, barbecue, drinking, and social.
红色从门头蔓延至室内墙面和地面，成为空间的主基调。在沉稳质感的黑色映衬下，自内而外散发出潮流、动感的活力。一场感官激荡下的嗦粉社交即将启程。
Red spreads from the entrance to the interior walls and the floor, becoming the main tone of the space. Against the calm and textured black, it exudes trendy and dynamic vitality from the inside out. A slurping rice noodles social interaction under sensual excitement is about to start.
01
主题场景的错置
Misplacement of Theme Scenes
FATPHO大發主理人LEON在多元文化背景下的成长经历，让他对潮流文化有着极大的接受度。他理想中的越南粉店有着正宗的味道，设计风格却可以走遍全世界。
LEON, the Owner-Principal of FAT PHO, grew up in a multicultural background, which makes him have great inclusiveness of trendy culture. His ideal Vietnamese rice noodles store has an authentic taste, but its design style can travel around the world.
YEAP LAB将主理人身上散发的“street young soul”气质移情到空间设计，颠覆传统粉店的思路，以“迪厅”主题释义空间故事。年轻、时尚、新潮，唤起无限活力。释放想象力与创造力的同时，恰好开启“白天Pho晚上酒”的用餐模式。这是基于品牌文化基因传达的深层考虑，也是预测未来商业状态的一种前瞻察觉力。
YEAP LAB transfers the “street young soul” temperament exuded by the Owner-Principal to spatial design, subverting the ideal of traditional rice noodles stores and interpreting spatial stories with the theme of “Disco”. Young, fashion, and new trend evoke infinite vitality. While releasing imagination and creativity, it just opens the dining mode of “Pho in the day and wine in the evening”. This is a deep consideration based on the transmission of brand cultural genes, and also a forward-looking perception for predicting future business conditions.
都市人总是在饥肠辘辘的状态中寻觅着慰藉身心的居所。对称、开放的操作间布局让食客亲眼见证餐点烹饪的每一道工序，自动化切片、煮面机等设备和人工切配、调味有序合作，现场熬制的汤底散发出浓郁香气。后厨高效的出餐过程像一场充满仪式感的表演，让食客在期待中落座享用。
Urban people always search for a place to comfort their body and mind in a state of hunger. The symmetrical and open layout of the operation room allows diners to witness every step of the cooking process firsthand. Automated slicing, noodle boiling machines, and other equipment cooperate with manual cutting and seasoning in an orderly manner, and the soup bottom cooked on site emits a rich aroma. The efficient dining process of the kitchen is like a ceremonial performance, allowing diners to sit down and enjoy it in expecting.
02
光色渲染下的情绪酝酿
Emotional Brewing Under Lights and Colors Rendering
回字形的空间流动引导着食客身体和情绪的外散，激发个性化的区位选择和心理节奏的变化。四周座位营造出聚合的场域氛围，用餐者自然流露出主动社交的情绪意识。吧台区域的单向座位传达出舞台中心的互动感受。
The spatial flow of rectangular-ambulatory-plane guides the physical and emotional dispersion of diners, stimulating personalized location choices and changes in psychological rhythm. The surrounding seats create a cohesive atmosphere, and the diners naturally show their active social emotions and consciousness. The one-way seats around the bar counter convey the interactive experience of the stage center.
几大体块之下呈现出物理空间的张弛与力量，迷幻冲撞的光色变化附着在不同形态上，奠定了品牌空间的印象基调。
Under several large blocks, the relaxation and strength of physical space are presented, and the psychedelic collision of light and color changes adhere to different forms, laying the impression tone of the brand space.
智能灯箱无疑是空间中的视觉焦点和引流王者。借鉴电影《银翼杀手》中赛博朋克的典型蓝紫色系，用朦胧过度的动态渐变效果引导视线的落点。
The smart lightbox is undoubtedly the visual focus and the king leading the trends in the space. Use the typical blue and purple color of Cyberpunk in the movie Blade Runner for reference, and guide the falling point of sight with hazy transition of dynamic gradient effect.
灯箱上循环播放着品牌的卡通形象，一个戴着斗笠拿着PHO的skater boy。作为品牌设计的延展元素，灵动的画面内容让食客在进餐时与FATPHO大發品牌建立更深层的联结。
A cartoon image of the brand, a skater boy wearing a bamboo hat and holding a PHO, plays in a loop on the lightbox. As an extension element of the brand design, the dynamic visual content allows diners to establish a deeper connection with the FAT PHO brand during the meals.
吧台上方的灯带与墙面上的环形灯彼此呼应，在白天和夜晚两种调光模式下，根据用餐场景进行切换，随即转换着场域形态和情绪表达。
The light belt above the bar counter and the ring light on the wall echoes each other. In the two dimming modes of day and night, it switches according to the dining scene, and then changes the field form and emotional expression.
橙红色的荧光标语“Slurp It like It’s hot”和“發”字不断闪现，整个空间以未来感的科技灯光，冷暖色调的冲撞与并置，以及光色节奏的变化唤醒用餐者的情感变化。游离的墙体与迷离的光圈彼此交界，构建出超越现实感的时空之旅。
The orange-red fluorescent slogan ” Slurp It like It’s hot ” and the character “發” keep flashing. The entire space uses futuristic technology lights, the collision and coexistence of cool and warm tones, and the changes in the rhythm of the light colors to wake the diners’ emotional changes. The free walls and the blurred apertures intersect with each other to build a journey of time and space beyond the sense of reality.
03
多重感官的抚触
Multi-sense Touch
场景在主题之下并置、拼贴，体块错落、线条曲直、色彩浓淡、材料轻重都在彼此调和中铺排。YEAP LAB在意空间陈设经久使用后的耐磨损度和时间印迹，让金属、不锈钢材料的银灰色以不同形态和质感呈现。
The scenes are juxtaposed and collaged under the theme, with scattered blocks, straight and curving lines, rich and light colors, and light and heavy materials arranged in harmony with each other. YEAP LAB cares about the wear resistance and time imprint of space furnishings after long-term use, presenting the silver gray of metal and stainless-steel materials in different forms and textures.
大面积的异型镜面不锈钢板挂顶，科技感的光泽赋予空间前卫、cutting-edge的气质，折射出天花之下场景、光色的多维层次与抽象的流动感画面。
Large-scale and special-shaped mirror stainless steel plates are hung on the ceiling, and the gloss of the sense of technology gives the space an avant-garde, cutting-edge temperament, reflecting the scenes under the ceiling, the multi-dimensional layers of lights and colors and a picture of sense of abstract flow.
操作间内的柜体、台面也沿用至进餐空间，桌台、吧台用圆润的形态削弱了金属材质的冰冷，吧椅和沙发靠背以红色呼应空间主题色。高度定制化的家具陈设将细节的精彩演绎到位，与人接触互动的每个环节都留下不同寻常的感受。
The cabinets and countertops in the operation room are also used in the dining space. The round shape of the tables and bars weakens the coldness of metal material, and the backrests of the bar chairs and sofas echo the theme color of the space with red. The highly customized furniture furnishings give a wonderful interpretation of the details, leaving an extraordinary feeling in each link of contact and interaction with people.
餐边柜和收银区的背景墙上，隔栅状的抛光不锈钢打造出空灵质地，叠加的弧线折射出周围的光环境，棱面切割的迪斯科灯球隐晦地露出一半，在多维空间内视觉进入另一番探险。
On the background walls of the sideboard cabinet and cashier area, the grille-shaped, polished stainless steel creates an ethereal texture, with overlapping arcs reflecting the surrounding light environment. The disco light ball with prism cutting edges is veiledly exposed in half, allowing for another exploration of the multi-dimensional space in vision.
当耳畔的嘻哈音乐律动声起，食客们仿佛在城市镜像的另一重空间，与五感六觉、数字科技的互动中放大了感知尺度，开启了未知世界的有趣探索。
When the rhythm of hip-hop music rises in ears, diners seem to be in another mirror space of the city, amplifying their perception scale in the interaction with the five feelings, six senses, and digital technology, and opening up interesting exploration of the unknown world.
原本最日常的一餐被主题叙事瞬间抽离现实，在有限的空间内创造出想象力的无限拓展。主题场景的错置手法消融了现实空间的边界，激发出味蕾与感官的多重碰撞，情绪、感知成为了空间内独一无二的装饰。
The most daily meal is instantly pulled away from reality by the theme narrative, creating an infinite expansion of imagination in a limited space. The misplacement of the theme scenes melts the boundaries of the real space, and inspires the multiple collisions between taste buds and senses. Emotions and perceptions become the unique decorations in the space.
项目信息——
项目名称 | FAT PHO大發越南粉杭州嘉里中心店
业主 | FAT PHO大發越南粉
设计方 | YEAP LAB
项目位置 | 杭州嘉里中心
项目面积 | 165平方米
设计团队 | 陈思琰，程星，孔令潼，周航
设计时间 | 2022.09-2022.11
施工时间 | 2022.12-2023.02
设计内容 | 室内，道具，软装
施工团队 | 上海东园建筑装饰有限公司
空间摄影 | raittliu
联系邮箱 | [email protected]
PROJECT INFO——
Project Name | FAT PHO Hangzhou Kerry Center Store
Owner | FAT PHO
Designer | YEAP LAB
Project Location | Hangzhou Kerry Center
Project Area | 165 square meters
Design Team | Chen Siyan, Cheng Xing, Kong Lingtong, Zhou Hang
Design Time | 2022.09-2022.11
Construction Time | 2022.12-2023.02
Design SCOPE | interior , fixture，lighting and soft furnishings
Construction Team | Shanghai East Garden Construction Decoration Co., Ltd.
Space Photography | Raittliu
Contact Email | [email protected]
