FUN DAY LAB, a representative brand of the oriental snacks and cakes in Anhui, still advocates integrating the traditional oriental aesthetic image into the current young people’s vision in the new upgrade of both the brand and its space. We hope to demonstrate that making the brand appeal to young consumers is not to abandon the Chinese tradition, but to reuse and incorporate Chinese tradition in a creative way, breaking the stereotype and forming a fresh visual effect that the younger generation can feel the brand is cool and stylish while staying in the space with elements of Chinese tradition.
▲项目外观 Front View
▲饮品制作区 Beverage making area
▲点心区 Dessert area
The site of FUN DAY LAB project is in the local traditional ancient building blocks, adding a great amount of oriental charm to the brand. We also desire to display the connotation of traditional aesthetics while selecting stones, bricks and tiles of ink-and-wash color as well as glasses of gradient cloud-like color as interior materials of the space. Our goal is to narrate an oriental story that conforms to current aesthetics by paying attention to colors of materials, textures and details.
▲室内空间概览Overview of the interior space
▲座位区 seating area
Anhui boasts well-known traditional operas that nourish the spirit and inheritance of natives. We boldly use young and straight-forward phrase of “Great Show Begins” in visual expression, showing the start of a new image of our brand and reflecting the essence of traditional operas culture. In addition, there are many devices combining traditional opera instruments and new era sound equipment in the funny and trendy space where young people have a chance to view the profound artistic heritage of traditional culture in a new way.
▲空间内的装置 installation in space
Project name：FUN DAY LAB
Spatial Design：OR Design
Project location：Shop 102, No. 3, Phase 1, Lei Street, Ningguo South Road, Hefei, Anhui Province, China
Client：FUN DAY LAB
Main materials：Stainless steel, stone, metal paint, floor paint
Indoor area：194 square meters