Yamazaki Bakery was founded in 1949, entered Shanghai since 2004, its baked goods have been known for their high-quality raw materials and delicate taste for so many years. The steady export of high quality has won a large number of fans for its brand.
In the recent years，Yamazaki brand has steadily expanded with each small but distinctive shop. The designers hope to make the traditional Yamazaki Bakery can attract more kinds of consumers and make more young people accept such brands in Shanghai which web celebrity culture prevails.
美罗城店是继上海尚嘉中心久光店之后，Jin Design Studio为Yamazaki设计的第二家门店。和久光店不同的是，美罗城店由于场地的限制，并不适合沿用“被漂浮的面包柜包裹”的设计语言。但同样的设计逻辑依然适用，那就是在众多日本品牌和不同类目产品大集合的美罗城B1层，创造一种被包裹的感觉，使其独立于商场多样而又复杂性的环境，形成独特的视觉焦点，且这种被包裹的感觉，是以阵列式的形态出现，朦胧透美，吸引好奇的目光，充满试探的欲望，是一种极具开放性的围合形式。
Jin Design Studio designed a space for Yamazaki second store which located in Metro City, following the Jiuguang store at Shang Jia Center in Shanghai. Different from the Jiuguang store, the design language of “rapped in a floating bread is not suitable for the Metro City store due to the limitations of the site. But the interior design also express the concept was conceived: in many Japanese brands and the different class products large collection of the B1 level at Metro City, to create a sense of being wrapped by bread, make it separate from the diverse and complex business environment, and become the focus of the visual center of the whole shopping mall, and the sense of being “wrapped” is in the form of array type, to invite curious onlookers to come inside, is a totally open seamlessly wrapped expression of the space.
Jin Design Studio在美罗城店用了10000块天然红洞石来书写这种形式，原本坚硬冰冷的材质，经过切割和酸洗后，令感官变得极其柔和。天然的孔洞，相互交织、相互渗透，像极了刚刚出炉的面包，缝隙中溢出漫漫香味，和店内柜台里面包的诱人香气完美融合。无论谁从店面经过，都经不住被吸引，这种温柔的魔力友好而有力。
Jin Design Studio used 10,000 pieces of natural red cave stone to write this form in the Yamazaki Bakery of Metro City. From the original hard and cold materials, after cutting and pickling it makes the soft impression through the materials. The natural holes are interwoven and permeated, like freshly baked bread, with a long fragrance coming out of the gaps and blending perfectly with the aroma of the bread on the display cabinet. Whoever passes by the storefront it would be attracted to it and can better stimulate consumers’ desire to buy from the visual senses.
The Yamazaki’s of Metro City is the first store to have a dining seating area from the other Yamazaki stores so far. Its existence to provides a moment which allows the consumers to have a rest here in the bustling shopping mall, and enjoy the drinks and cakes calmly, while enjoying to see through the whole facade from a positive perspective. This is an indispensable part of the “full perspective experience” in the whole design, which is to make the design more complete.
Project Name: Yamazaki Bakery，Metro City
Design Period: 1month
Materials: red travertine, handmade tiles, oak plate, glass, paint
Design Team: Jin Design Studio
Project Designer: Jijing Fan, Lida Lin, Yinxuan Wang
Contractor: Shanghai Chao Tian Decoration & Construction,Ltd
Props Manufacture: Shanghai Xin Hong Expo&Display Service, Ltd
Photographer: Xia Zhi