“NIO蔚来”是一家中国的全球化初创公司，致力于生产高端新能源汽车以及提供相关的配套服务。MOC DESIGN OFFICE 继NIO Space 2.0形象升级后，与蔚来汽车再度联手，打造位于成都的NIO House。
NIO is a global startup in China that is dedicated to the production of high-end new energy vehicles and related services. Following the rebranding of NIO Space 2.0, MOC Design Office teamed up with NIO again to create the NIO House in Chengdu.
▲夜色中的NIO House，NIO House in the night
As a new energy vehicle brand that overturns the traditional thinking, NIO creates a corporate culture of deep interaction with users. NIO House carries the important role of connecting the brand with users offline.
The project locates in Zone C, Phase II of MixC, which is a large residential area in the east core district of Chengdu. And the store is housed in Zone C, which is pinned for technology and lifestyle. As the second NIO House in Chengdu, it’s both the showroom and social space for NIO owners, to provide in-depth services to users from different areas of Chengdu.
01 – Spatial Planning with Tradeoffs
与其他NIO House一样，成都NIO House拥有自己独特的布局——它分为上下两层，一层规划为汽车展厅，二层则作为用户共享的生活方式空间使用。
Like other NIO Houses, this one in Chengdu has its unique layout – it is divided into two floors, with the first floor as the car showroom and the second floor as a shared lifestyle space for users.
As there is no connection between the two floors in the construction site, and the closest elevator to the store in the mall is far away, how to connect the two floors becomes the first challenge in the design of the project.
Through comparison and calculation at all levels, MOC decides on a solution that is the most favorable for the project – because the first floor is tall with a smaller area, it’s more beneficial for the brand image to keep more usable area for vehicle display. Instead of using stairs to connect the floors, MOC adopts a machine room-less elevator on one side of the space, so users can reach the shared space on the second floor by walking up seven steps, which is easy and quick.
▲电梯连接了上下两层The elevator connects the upper and lower floors.
02 – Two “Galleries” – Creating a Gallery-Like Social Space for the Community
The Gallery on the first floor is the display center of NIO’s main product, with the core mission to manifest NIO’s technical strength and aesthetics.
Simplicity is the heart of everything. The overall space is in a uniform gray tone. The large blocks reflect the high-tech attribute of the space, while the understated and sober space highlights the car in the right spot.
The gray terrazzo and the curved wall corners accentuate the high tech and inclusiveness of the space, which underlines NIO’s strict requirements for quality through the detail handling.
NIO House is a place not just to deliver the brand concept, but also for users to share their opinions and communicate with each other. The Gallery on the first floor defines the NIO way of exhibiting and the second floor is positioned for users’ sharing.
Inspired by the concept of “Art Gallery”, MOC sets the white tone in the entire second floor, which appears to be both comfortable and inclusive.
▲从二层主入口看向室内Looking into the interior from the main entrance on the second floor.
作为一层的延续，二层的Gallery触及到更多更细致的方面：包括轻松舒适的Living Room，为用户提供放松、独处的休闲功能的Library，配套服务整一楼层、为用户提供NIO专属饮品的NIO Café，为孩子打造的Joy Camp，承载思想、灵感碰撞的Forum，供用户预定的独立房间和共享工作空间Labs，以及NIO的生活方式展厅。
As a continuation of the first floor, the Gallery on the second floor touches on more details – a relaxing and comfortable living room; a library with leisure and private function; the NIO Café serving the entire floor and its users with exclusive NIO drinks; the Joy Camp for children; the Forum bearing ideas and inspirations; the Labs with independent room and shared work space for users to reserve; and the NIO Lifestyle Gallery.
Facing the entrance of the mall, a set of transparent acrylic showcases is set up by MOC inside the transparent glass. Car models are displayed on both sides of the logo, together with a small amount of wood, which subtly reveals the open and casual atmosphere of the back space.
Right next to the showcases, there are two sets of long tables that can be used for some user activities in addition to the Library functions. Similarly, MOC pays great attention to the reusability of space in the design of the second floor.
▲Library 休闲区Library, leisure area
空间中间位置被设置为共享休闲区Living Room，在举办活动的情况下，则可以灵活调整家具满足活动需求——NIO Day 2020在成都举办，NIO House 成都万象城店出色扮演了其中一个分会场的角色。
The center of the space is designed as a shared Living Room. In the case of events, the furniture can be flexibly adjusted to meet the needs – NIO Day 2020 was held in Chengdu, and NIO House Chengdu MixC played an outstanding role as one of the venues.
▲墙面展示与共享休闲区结合Wall display and shared lounge
“Gallery艺廊”的概念不止定义了空间的氛围基调，更凸显在对NIO Life产品的展示形式上。MOC希望NIO Life产品能像艺术品一样展示，因此在墙面上设置多组“挂画”，产品则是画中的内容，系列化地呈现给用户。
The concept of “Art Gallery” not only defines the atmosphere of the space, but also highlights the form of displaying NIO Life products. MOC would like to display NIO Life products like works of art. So several sets of “paintings” featuring the products are hung on the wall, which are presented to users in a series.
“Blank painting” on the display wall is a platform for NIO to co-create with users, where their ideas are listened to and valued, as well as illustrated artistically.
The window facing area, with the widest view and the most comfortable vibe, is designed as a Living Room for users.
▲从共享休闲区看向室外Looking outside from the shared lounge
Joy Camp adopts a very different visual effect from the outside, with a more lively color scheme that emphasizes the childlike characteristics while still being artistic.
NIO House not only breaks out from the traditional form of car showroom, but also provides users with a leisure lifestyle and scenario that integrates art, with the hope that users can further extend their lifestyle via cars in this friendly and pleasant atmosphere.
项目名称: 蔚来汽车NIO House -成都万象城店
Project Name: NIO House, Chengdu MixC
Chief Designers: Sam Liang, Vivi Wu
Design Team: Zhenyu Yang, Xinhong Wu, Songyu Gu
Design Phase: August – October 2020
Location: C170, C268, Phase II of MixC, No. 8 Shuangqing Road, Chengdu
Area: 470 ㎡
Materials: Transparent membrane, sandblasting stainless steel, wooden veneer, terrazzo tile
Copywriter: Yang Zhenyu
Translator: Coco Kor
Photography: HERE Space