芒果建筑设计 | 太平鸟童装2025空间形象，宁波 | Hi设计

MINI PEACE 以“礼盒”为核心情感载体，诠释“珍藏童年每一份爱”的品牌理念。通过系统化运用和变形礼盒元素，强化“MINI PEACE=惊喜与爱”的品牌记忆。空间化身童趣与零售融合的立体剧场，每一个礼盒道具都是品牌故事的载体。门头以立体斜纹礼盒图形营造活力感，橱窗则通过具象造型传递“拆礼物”的惊喜，令空间本身成为一份等待开启的童年礼物。

MINI PEACE uses the “gift box” as its core emotional vehicle to embody the brand philosophy of “treasuring every expression of love in childhood.” Through systematic application and variations of the gift box element, it reinforces the brand association of “MINI PEACE = Surprise And Love.” The space becomes a three-dimensional theater blending childlike wonder with retail, where every gift box prop carries the brand story. The storefront features a three-dimensional diagonal-striped gift box graphic to create a sense of vitality, while the window display evokes the surprise of “unwrapping a gift” through concrete forms. This transforms the space itself into a cherished childhood gift, waiting to be opened.

外立面(图片@汪敏杰) Elevation © Minjie Wang

入口DP点(图片@汪敏杰)Frontline Display © Minjie Wang

墙面货架设计融合品牌三大产品线特色——精致、时尚、轻户外，通过差异化礼盒造型背景，为每类商品打造专属情境。精致系列以细腻线条与色彩呼应质感，时尚系列以简洁明快凸显潮流，轻户外系列则运用自然纹理与轻盈色调，传递轻松自在的生活方式。

The wall shelving design integrates the characteristics of the brand’s three product lines—Delicate, Fashion-Forward, and Light Outdoor Lifestyle—using differentiated gift box-inspired backdrops to create a dedicated setting for each category. The Delicate line features refined lines and curated colors that echo its premium quality. The Fashion-Forward line employs clean silhouettes and vibrant tones to accentuate its contemporary style. Meanwhile, the Light Outdoor Lifestyle line utilizes natural textures and airy palettes to embody the spirit of relaxed, effortless living.

货架(图片@汪敏杰)Frontline Display © Minjie Wang

鞋架以自然温润的礼盒造型呈现，让每双鞋履如精心准备的惊喜礼物般陈列，适配经典、运动及户外全系列鞋款，兼顾功能性与仪式感。

The shoe racks, presented in the form of naturally warm-toned gift boxes, showcase each pair of footwear like a carefully prepared surprise gift. This design accommodates the full range of classic, athletic, and outdoor footwear, seamlessly blending functionality with a ceremonial feel.

鞋架(图片@汪敏杰)Shoe Rack © Minjie Wang

收银台以”烟花谢幕”为概念，镀金色调营造尊贵而温暖的终章仪式。渐变冲孔如夜空绽放的礼花，与”拆礼盒”的惊喜体验首尾呼应，将买单转化为”打包爱与回忆”的温馨告别，完美诠释品牌”珍藏童年每一份爱”的核心主张。

The checkout counter embodies the concept of “Fireworks Finale,” where gilded tones create a noble yet warm closing ceremony. Gradient perforations evoke fireworks blossoming against the night sky, echoing the initial surprise of “unboxing the gift”. This transforms the payment process into a heartfelt farewell of “Packaging Love and Memories,” perfectly articulating the brand’s core philosophy of “treasuring every expression of love in childhood.”