(a) NEW C·PARK店位于上海市长宁区C·PARK B1层。作为一家全新的仓储式原创潮流品牌服装店，本案目标打造一个适应性线下潮流社群空间。
(a) NEW C·PARK STORE is located on the B1 floor of C·PARK Haisu, Changning District, Shanghai. As a new warehouse-style original fashion brand clothing store, this project aims to create an adaptable offline community space with fashion.
▲店铺入口
Entrance© 刘松恺
▲项目概览
Overview© 刘松恺
设计策略
Strategy
项目以黑白灰作为空间颜色的主基调，置于白色展墙上的潮流服装则作为空间中的颜色点缀，使得顾客更容易聚焦于服装产品本身。
The project choses black, white and gray as the main color tone of the space. The clothes placed on the white exhibition wall serve as color embellishment in the space. This makes it easier for customers to focus on the clothing products.
▲开放的商业空间
Open commercial space ©刘松恺
在本案中，设计的核心是让服装在店铺内可以灵活陈列，以应对未来变幻莫测的潮流趋势。通过在地面和天花吊顶设置轨道，将展墙变为可推拉组合的模式。提供可移动底板及多种插件，以便随时更新产品陈列状态。
In this case, the core of the design strategy is to allow clothing to be displayed flexibly in the store to cope with unpredictable trends in the future. By setting tracks on the ground and ceiling, the exhibition wall can be transformed into various combination modes with pushing and pulling. The provision of removable base plates and various plug-ins makes it possible to update product display status at any time.
▲服装陈列展示区
Exhibition area ©刘松恺
▲产品灵活陈列
Products can be displayed flexibly © 刘松恺
▲展陈空间细节
Details of exhibition space © 刘松恺
▲地面嵌入式轨道
Ground embedded track © 刘松恺
空间体验
Experience
不同的产品发售与不同的陈列状态相结合，会产生丰富且多样的线下展陈场景，为顾客带来多种层次的不同体验。
The combination of the sale of different products and different display states will produce abundant and diverse offline display scenes. This brings multiple levels of novel experience to customers.
▲多样线下展陈场景
Various offline exhibition scenes © 刘松恺
店铺内利用展示挂板设计了一处长条形黑色压迫空间，漆黑的压迫空间于店铺中隔离出一片独立的区域用作服装展示。当顾客步入这一空间，顾客与产品的距离大幅缩短，可以让顾客更专注于眼前的产品。
A long dark oppressive space is designed with hanging exhibition boards in the (a) NEW C·PARK STORE. The dark oppressive space isolates an independent area in the store for clothing display. When customers enter this space, the distance between customers and products will be greatly shortened. This allows customers to focus more on the product in front of them.
▲黑色压迫空间
Oppressive space © 刘松恺
▲压迫空间挂板细节
Hanging board details of oppressive space © 刘松恺
店铺的南侧区域计划作为未来同品牌旗下花店的预留空间。长条形压迫空间将其与服装展示区域分隔开来，一定程度上减少店铺功能之间的相互干扰。
The south side of the store is planned to be a reserved space for a future flower shop under the same brand. The long dark compressed space separates it from the clothing display area, which reduces the mutual interference between store functions to a certain extent.
▲南侧预留空间
Reserve space on the south side © 刘松恺
结语
Ending
不同展陈形式的切换，使店铺的空间体验不再是一成不变的。不定期更换的产品内容结合场景将赋予店铺更强的生命力。我们希望通过这种强适应性，帮助品牌在线下的潮流社群中建立属于自己的空间语境。
The switching of different display formats makes the spatial experience of the store no longer static. Irregular changes of products content combined with scenes will give the store greater vitality. We hope that with the help of this strong adaptability, the brand can establish its own spatial context in offline fashion communities.
项目图纸
Drawings
▲项目平面图
Plan © 彼山设计
项目信息——
项目名称：(a) NEW C·PARK STORE
设计方：彼山设计
公司网站：http://buildever.com/
联系邮箱：[email protected]
项目设计&完成年份：2023
主创及设计团队：徐霆威，王晨歌，李嘉训，王萍
项目地址：上海市长宁区 C PARK Haisu, B1层
建筑面积：162㎡
摄影版权：刘松恺
客户：上海科泓商业管理有限公司
施工单位：上海瑞梵欧建筑装饰工程有限公司
装修主材：灰色水泥漆、精钢砂地坪、金属道具、黑色欧松板
事务所联系方式：133 1174 3167
事务所联系人：徐霆威
