廣蓮申超級點心倉作为廣莲申的第四个主题，一如既往的在熟悉的场景中探寻新的可能性。仓库作为货物仓储的功能空间，满满当当堆积的货物，层层货架的阵列叠加，巨大冲击力的视觉导视，这些源于功能却又充满了形式美感的设计，希望能让顾客充满好奇和有探索的欲望。
Super Space, the fourth theme store of Grand Liz, continues to explore new possibilities within familiar surroundings. The warehouse, serving as a functional storage space for goods, is filled with an array of merchandise stacked on shelves, creating a visually striking and aesthetically pleasing design. These design elements, derived from functionality, aim to pique customers’ curiosity and ignite their desire to explore.
▲项目外观，External view © OR Design
▲项目空间概览Overall view of interior space © OR Design
廣莲申的零售模式下，产品结构丰富，饱满。所以我们也希望空间结构能帮助品牌加强这样的感知。营造一个被货物填满货架的空间，激发购物欲。消费者在货柜间穿梭选购，分享有趣的购物体验，从而点心仓应运而生。
Under the retail model of Grand Liz, which offers a diverse and abundant product range, we strive to enhance the perception through the spatial structure. By creating a space filled with shelves brimming with products, we aim to stimulate the urge to shop. Customers can navigate between the display cabinets, enjoying an engaging shopping experience, thus giving rise to the concept of Super Space.
▲轴测图，axonometric © OR Design
▲收银台模型图，cashier model © OR Design
▲收银台，Cashier © OR Design
▲自动贩卖机，Vending machine © OR Design
▲中心整列的货柜作为产品陈列的核心，可以让客人穿梭其中 The centrally aligned display cabinets serve as the focal point of product presentation, allowing customers to meander through them.
▲货架模型，shelf model © OR Design
▲利用排列的货架引导购物动线 Utilize the arranged shelves to guide the shopping moving line
空间整体选用了低饱和度的配色，高级且冷静。与丰富的货物可以形成对比，让货物在空间中更饱满。中心整列的货柜作为产品陈列的核心，可以让客人穿梭其中。另一侧货架上填满了“货物”，分拣货物的机械装置增强了空间的动态与想象力。同时也产生了很强的仓库场景代入感，让消费者有了更沉浸式的主题体验。空间中特别“仓库式”的视觉内容，巧妙的植入了品牌与产品信息的情况下也从另一个侧面把仓库的机能性表达的很充分。
The overall space adopts a sophisticated and serene color scheme with low saturation. This serves as a contrast to the rich assortment of products, making them stand out within the space. The centrally aligned display cabinets serve as the focal point of product presentation, allowing customers to meander through them. On the other side, shelves are filled with “goods,” and the mechanical sorting devices enhance the dynamic and imaginative atmosphere of the space. This also evokes a strong sense of immersion in a warehouse setting, providing consumers with a fully immersive thematic experience. The incorporation of visually “warehouse-style” elements subtly integrates brand and product information while effectively conveying the functionality of a warehouse.
▲整齐排列的货架，Neatly arranged shelves © OR Design
▲展架，Display rack © OR Design
▲展架模型，display model © OR Design
▲展架分拣货物的机械装置，Mechanical device for display rack sorting goods © Or Design
▲货架另一侧 the other side of the shelf
▲现烤柜，Fresh oven© OR Design
▲现烤柜模型，fresh oven model © OR Design
▲空间细节，Details © OR Design
整体空间以简洁高级的表现语言，营造了一个年轻化，时尚的零售空间。同时也利用主题场景，很好的引导消费者在购物的同时可以产生更多的趣味性与可逛度。
Overall, the space creates a sleek and upscale ambiance, cultivating a youthful and fashionable retail environment. Through its thematic setting, it effectively guides customers to explore with a sense of excitement and discover new delights as they shop.
▲品牌视觉，Brand vision © OR Design
▲展示柜模型，Showcase display case model © OR Design
项目信息——
项目名称：廣蓮申超級點心倉
项目地点: 上海市黄浦区西藏中路268号来福士广场B1-01B
主持设计师：巫国源
设计团队：奕豪、小鸣、资资、阿文、刘灿、阿敬
项目业主：廣蓮申
主要材料：不锈钢、金属烤漆、地坪漆、
室内面积：206m2
完工时间：2023.05
摄影：或者设计
project Information——
Project Name: GRAND LIZ SUPERP SPACE
roject location: B1-01B, Raffles City, No. 268, Xizang Middle Road, Huangpu District, Shanghai
Lead designer: Wu Guoyuan
Design team: Yi Hao, Xiao Ming, Zi Zi, A Wen, Liu Can, A Jing
Project owner: GRAND LIZ
Main materials: stainless steel, metal baking paint, floor paint,
Indoor area: 206m2
Completion time: 2023.05
Photography: or design
