Located at No. 138, Gongyuan Road, Wenzhou, the project is a building in the style of the Republic of China. We hoped to make some new changes through design based on the building. Considering its original appearance, we presented the concept of “Super Factory” as a spatial theme, in the hope of transforming the original “outdated” building and shortening its distance from the new era.
▲项目外观 Front View
▲项目入口 Project entry
According to the texture of the original building, we retained its thickness and sturdiness in the design of the new fa?ade. To the thick and sturdy fa?ade, we added a mechanical structure of heavy industry and began the gradual transformation into a “factory”. With an uncovered structure of cables linked to light boxes, the storefront of a metal and industrial texture is designed to move inward, leaving a comfortable space for customers to stay. The new design is not only “naturally fused” with the texture of the old building in a proper manner, but also brings a young and fashionable atmosphere to it. Moreover, this also sets the tone for interior design.
▲拍照打卡区 Photo area
▲门头细节 door details
▲室内空间概览Overview of the interior space
Inside the building, a huge “industrial ring” is at the core of the space. The mechanical ring-shaped production line is the life line of Super Factory, as well as a medium for the display, selection and purchase of products. The hanging funnel-shaped device seems to be feeding raw materials continuously for production. The overhead line of transport is moving circularly to deliver finished products to customers. A series of structural arrangements are intended to immerse customers in the theme of “Super Factory”. In the interior space, all the vertical surfaces are windows of different sizes in structure, each of which serves a special function, such as displaying products, selling products, linking indoor and outdoor sights, and checkouts. All functional modules in the space are orderly connected. The orange brand VI extends to each touch point in the space, and the multi-dimensional way of combining dynamic and static display endows the space with colorful vigor, while expanding the display of product information and channels for conveying information.
▲售卖区 Sales area
▲展示区 display area
▲顶部装置 display area
▲现烤区 Baking area
Based on the texture and appearance of the old building, the whole space is not restored or completely redesigned, but is reasonably integrated with the needs of themed spatial design and structure and display of products, to form a unique language. For the fusion of the old and new ages and the collision of tradition and fashion, LOYOHO has set a good example.
▲道具图 prop map
Project name：LOYOHO SUPER FACTORY
Project location：No. 138 and 140, Gongyuan Road, Wenzhou, Zhejiang Province, China
Main materials：Stainless steel, metal baking paint, floor paint
Indoor area：328 square meters
Completion date：Dec. 2022