Sò Studio设计了LOOKNOW位于武汉城市地标性建筑——武汉天地的首家旗舰店，概念上延续并扩展了LOOKNOW上海新天地旗舰店——“艺术家工作室”的灵感，将位于历史保护建筑内的三层空间改造成为“艺术家私宅”，为来访者提供从开放至不断私密化的丰富体验。
Situated in Xintiandi Wuhan, one of the landmarks of the city, LOOKNOW Wuhan Flagship Store extended the concept of “House Now – An Artist’s Studio” for LOOKNOW Xintiandi Shanghai and renovated from a historical threestory building to an experiential retail store, featuring the concept of “An Artist’s Residence” to provide open to private experience. “House Now – 02” LOOKNOW Wuhan Flagship Store
▲建筑外立面 exterior
▲品牌O型装置设计 the “O installation”
武汉新天地毗邻旧时日本租界，由12栋建筑组成，其中包含9栋历史建筑，经历建筑师和商业机构的精心打磨，变成武汉如今最时尚的街区之一。LOOKNOW武汉旗舰店则选址于其中的一栋带有室外庭院的四层历史建筑——旧时革命军将领李石樵先生故居。
Adjacent to the old Japanese concession, Wuhan Xintiandi is composed of 12 buildings, including 9 historical buildings, which has been renovated by architects and developer, becoming one of the stylish streets. LOOKNOW Wuhan Flagship Store is housed in a four-story historical building with an outdoor garden, which was Shiqiao Li, a revolu-tionary army general’s house.
由于建筑属于历史保护建筑，破坏建筑本身的建设行为都是被禁止的，因此如何保留原有建筑的历史痕迹和独特的场地肌理，并对其进行创造性地解构，使得传统建筑融合全新设计风格，契合LOOKNOW品牌调性，成为项目的最大挑战。
As for historical protection buildings, we could not conduct any changes to the architecture. Therefore, retaining the historical traces and unique site texture with meticulous deconstruct, in a way that the brand features of LOOKNOW balances with new design concept and the old architecture, has become the biggest challenge of this project.
▲体块图解 model diagram
▲外立面及室外花园分析 exterior and garden diagram
设计之初，我们想到了伯纳德·屈米（Bernard Tschumi）设计的维莱特公园（Parc de la Villette）的概念，同样在建筑旧址上进行创造性地解构与新建，以及最具标志性Follies解构主义建筑的运用。正如屈米批判性的后现代结构主义理念，没有事件发生就没有建筑的存在，他的设计永远是提供了充满生命力的场所而不是重复已有的美学形式，我们用看似无关的构筑物与原本的建筑重新产生新的对话空间，新的事件在这里发生。
We thought of the concept of Parc de la Villette designed by Bernard Tschumi, which also carries out creative deconstruction and new definitions on the exist site, juxtaposed with application of the iconic FOLIES, also known as deconstruction Architecture. Just like Bernard Tschumi’s critical post-modern structuralism, there is no building without events, which demonstrates his design for always evoking a place full of vitality rather than repeating the existing aesthetics. Seemingly, we employed unrelated structures to regenerate a new dialogue with the original building, where new events will occur.
即地域性，以及形式、社会使用价值的分离——正在消失。我们也希望建筑原本的语言，历史脉络能融合我们当下的设计理念，并契合LOOKNOW的品牌调性与商业价值，因为新设计的置入而重新焕发活力。
In a way, the isolation of geography, forms and the society value embedded in its usage is disappearing. We also aspire to capture the language of the architecture and history, injecting “new life“ merged with new design concept, while also align with the value that has defined LOOKNOW since its institution.
▲室外花园 outdoor garden
·PART 1
建筑次序与生成建筑次序的“空间”
建筑语言中，“Follies”意指一些为特定装饰而设计的建筑，但通过独特的外立面造型及精心的装置设计，建筑本身超越及模糊了装饰和功能的界限，从而衍生出更多的可能性。
In architectural, “Follies” refer to buildings designed for specific decoration, but through careful facade and installation design, the boundaries of decoration and function are blurred, thus deriving more possibilities.
在维莱特公园的建筑语言中，伯纳德·屈米置入了26个不同名称，以金属制作，亮红色油漆包裹的“Follies”，为来往的游客提供空间内辨别方向的不同空间。时至今日，这些“Follies”仍有不同的功能，比如作为餐厅、信息问讯处或是与满足公园需要的不同功能空间。
Bernard Tschumi has placed 26 different “Follies”, made of metal and wrapped in bright red paint, to provide tourists with different spaces to identify directions in Parc de la Villette. Today, these “Follies” still have different functions, such as serving as restaurants, information, or extra spaces to accompany the demands of various events.
▲空间入口处陈设 the entrance
在LOOKNOW武汉旗舰店的设计中，我们在场地的室外庭院设计上置入“公共花园”的雕塑装置框架，生成进入建筑内部的“次序”，同时为来往人群提供驻足、休憩的公共空间，回归到人的尺度上，使得建筑与城市产生“对话”。
Sò Studio introduced the sculpture framework of “outdoor garden” into the courtyard of the site to form the “circulation” into the interior, and provide a public space for people to stop by and rest, making moves towards to the human scale, in the meantime having a “dialogue” with the city.
▲一楼及户外花园平面图 First Floor Plan and Out Garden
▲一楼功能图解 First Floor diagram
·PART 2
“Follies”应用至每层空间
穿过“花园”进入到“艺术家私宅”的一楼，室内延续，将原有的室内空间用带有LOOKNOW识别度的黄色框架重新解构，生成建筑内部的“Follies”，每个不同的小空间，揭露室内空间的次序、规划以及联系。结构，装饰，道具，都像是我们为空间塑造的雕塑，作为室内空间中的“Follies” 贯穿室内空间，装饰性的造型被赋予不同的功能。
Passing through the “garden”, one enters the first floor of the “artist’s residence”. The original interior is deconstructed with a LOOKNOW-themed yellow frame to generate “Follies” inside the building. Each different room reveals the planning and connection of the interior space. The structure, decoration and props are like sculptures we shape for the space acting as the “Follies” endowed with different functions throughout the three-story interior.
椭圆形波点的天花造型，既是装饰也是作为承载灯具的功能，黑色体块的雕塑道具丰富空间内的艺术装饰氛围，楼梯的设计与之呼应，更像是一个巨大的钢结构雕塑。楼梯结构由冷轧钢板整体焊接而成，结构本身作为装饰，柔化尖角，与贯穿空间的椭圆造型形成呼应，更有室内雕塑感。
The oval dot ceiling is for decoration as well as for installing lamps, while the black sculpture props enrich the artistic atmosphere, correspondingly the staircase was designed like a steel structure sculpture, welded by the cold-rolled steel plate as a whole. As a decoration, we soften the sharp corners to connect with the elliptical shape throughout the space, enhancing its indoor sculpture function.
▲陈列展示空间 display area
原本场地一楼自身层高较低，地面下沉，导致室内光线不够充足，因此，我们引入“阳光房”的设计，未对该区域进行隔断，提亮光线的同时也将空间延伸至外部，与“室外花园”呼应。同时，我们用道具的垫高处理去界定和划分每个“小房间”,比如受周围日本租界建筑风格影响，我们引入“榻榻米”的设计，增添一些空间内的舒适感，同时与外部LOOKNOW品牌元素的“O”装置设计连接，界定框架了从室内看向室外绿植、人群流动的风景。
Originally, the floor height of the first floor was rather low, resulting a dark interior with insufficient light. Therefore, we placed a sunshine room without partition, naturally introducing the light and extending the space to the outside, connecting with the “outdoor garden”. For the sunken interior, we use upright props to define each “Folly”. For example, affected by the architectural style of the surrounding Japanese concession, we introduced “tatami” to add some coziness in the space, which also connected with the “O” installation, the iconic LOOKNOW element, defining the framework of the scenery from indoor to outdoor green and view.
▲陈列展示空间 display area
与“榻榻米房间”对称的“小房间”内，除了延伸统一的黄色框架外，这里我们将其设定为“多功能空间”，平日里，这里会举办一些pop-up活动或者是小型艺术展，用来丰富店内的空间使用形式。这就像“艺术家私宅”内的多功能“客厅”，像外界输出展示不一样的“自我”。
Symmetrical with the “tatami room”, in addition to the extended and unified yellow frame, we set this room as a multi-functional space where pop-up events or small art exhibitions will be held here. The sector is modeled like “living room” in an “artist’s residence”, which outputs a “self-perception” to the outside.
▲楼梯看向阳光房 view to “sunshine room”
▲通往二楼的楼梯 staircase to second floor
进入二楼是私宅内半开放的“客房空间”，这里相比一楼而言，私密感提升。我们使用大理石石材对部分墙面及柱体进行了包裹处理，让裸露的墙面和装饰墙面的比例达到一定均衡，而非一楼的全裸墙面处理。地面选用视觉柔和的编织地毯，更具有居家感。独立的黑色试衣间造型是属于二楼的“Folly”与阵列的椭圆造型吊顶相呼应，而三个小隔间的吊顶装置更像是日式屏风造型，用于界定小房间的区域。
Entering the second floor is the semi-open “guest room space”, which is more private than the first floor. We use marble stones to wrap some walls and columns, so that the proportion of exposed walls and decorative walls can reach a certain balance, rather than the bare walls on the first floor. The woven carpet with soft vision is selected on the ground, which has a sense of home. The shape of the independent black fitting room belongs to the “folly” on the second floor, which echoes the oval shaped ceiling of the array, while the ceiling device of the three cubicles is more like the Japanese screen shape, which is used to define the area of the small room.
▲陈列展示空间 display area
▲材料细节 material details
▲试衣间 Fitting room
▲二楼平面图 Second Floor Plan
▲二楼功能图解 Second Floor diagram
▲二楼陈列展示空间 2nd floor display area
▲二楼陈列展示空间 2nd floor display area
▲日式屏风吊顶 japanese style screen
▲二楼空间尺度细节 details of scale, objects at the second floor
▲材料细节 details of materials
▲通往三楼的楼梯 staircase to third floor
▲三楼空间尺度细节 details of scale, objects at the third floor
▲三楼陈列展示空间 3rd floor display area
三楼则是艺术家的卧室，在空间划分上，回归“房间”的尺度，三个“小房间”相对独立，我们通过不同色彩的家具、地毯、装饰材料的选取，视觉和装置上更为丰富，色彩鲜明，给来访者带来有别于一楼和二楼空间不同的体验感。每个“小房间”内选取不同的材料，比如一些软性材质的使用，使得使用者在触碰感知空间时，心理递进逐渐柔软。直至最后一个“小房间”，空间比例逐渐缩小，参观者的心理活动也逐渐“私密”。三楼还设有空间内最大的“试衣间”，以弧形地毯和遮帘界定动线，这里也放置了弧线形沙发，可作休息等待，同时也使得试衣间平时可接待VIP客户，更独立丰富它的使用功能性。
The third floor is conceptualized as the artist’s bedroom. In terms of space division, it returns to the scale of “a room”. The three “follies” are relatively independent, through a selection of visually colorful furniture, carpets and decorative materials, bringing visitors a playful experience differentiated from the first and the second floor. A rich palette of materials was selected, especially for some soft materials, which enable visitors to have a sense of soft serenity when touching the units until arriving the last “follies”, the space proportion is gradually reduced, and the experience is getting more and more immersive. Third floor also encompasses the largest “fitting room”, which defines the circulation with arc carpets and curtains. Arc shaped sofas are also placed here, which can be used for rest and waiting. At the same time, it also allows the fitting room for VIP customers, which is more independent and enriches its use functionality.
▲三楼陈列展示空间 3rd floor display area
▲三楼试衣间 3rd Floor Fitting room
▲三楼平面图 Third Floor Plan
▲三楼图解 Third Floor diagram
LOOKNOW武汉旗舰店是我们遵循现有建筑空间结构，以解构主义的理论，应用亚洲风格和元素，为LOOKNOW品牌打造的有着城市地标风格的新零售店铺。
LOOKNOW Wuhan Flagship Store is an experiential retail store to stand out as one of the city landmarks with touch of Asian elements by following the existing structure and applying the theory of Bernard Tschumi‘s deconstruction.
▲材料细节 details of materials
在保留原有场地，一些时间久远的元素同时，将新与旧，旧时官员私宅和新零售商业作平衡和结合。我们从本质上剥离了建筑原本属于住宅的功能，但又赋予了它住宅的寓意用作商业零售故事的叙事概念。这种看似矛盾的解构与重组给建筑空间承载了新的故事性，赋予新的生命与活力。
By paying tribute to the historical architecture and few aged elements, we emphasized a balance between the old and new, the ancient general’s house and the new retail store. In the end, the function of residential building was stripped, yet enshrouded in the concept of “a residence” as a narrative of an assembly store. This seemingly contradictory deconstruction and reorganization sets out a new story to the architecture and endows the space with new life and vitality.
项目信息——
项目名称：LOOKNOW武汉旗舰店
概念：House Now – 02 艺术家私宅
面积：550 ㎡
地址：武汉新天地
客户：LOOKNOW
完成年份：2021年
摄影：Wen Studio
设计团队：Sò Studio
设计总监：吴轶凡、刘梦婕
家具品牌：Gufram
主要用材：钢结构，pvc编织地毯，水泥自流平，蒙古黑花岗岩，聚酯柔性织物膜
Project information——
Name：LOOKNOW Wuhan Flagship Store
Concept：House Now 02 – An Artist’s Residence
Gross Built Area：550 ㎡
Address：Xintiandi Wuhan, China
Client：LOOKNOW
Completion Year：2021
Photographer：Wen Studio
Design team：Sò Studio
Design director：Yifan Wu, Mengjie Liu
Space designer：Louis Lee, Poon Pan
Furniture brand：Gufram
Materials：steel structure, wooven carpet, cement flooring, black granite, marble, fabric membranes
