近些年，眼镜零售店的空间设计，已经成为一个席卷全球的新兴产业。韩国品牌Papyrus，于今年在首尔91汉南的豪华公寓大楼里新开了一家旗舰店，是由WGNB为其进行设计的，该项目荣获了Frame2020年度群众喜爱的设计大奖。
A burgeoning industry, optical retail has in recent years been a generator of strong spatial design all over the world. Seoul-based brand Papyrus contributes to that example with its latest flagship store, opened last month in the South Korean capital’s Nine One Hannam, a luxury residential apartment complex. The space was designed by WGNB – Frame Awards 2020’s People’s Choice winner of Designer of the Year.
WGNB在2014年就曾为Papyrus做过一家门店的室内设计。今年开业的新店里，设计师将大胆的蓝色与赤陶色不锈钢建筑装置相结合，更具视觉冲击力。眼镜被摆放在柔软的绒面革上，等待着顾客前来精心挑选。材料的使用是该项目的主导元素：为了与售卖区进行区分，检测区使用了白色大理石和不锈钢做装饰，呈现出更加专业的特质。店内的几何照明配件是与Viabizzuno合作研发的。
WGNB previously completed a retail interior for Papyrus in Seoul, in 2014. The most recent opening follows an updated visual code, combining bold blue surfaces with architectural stainless steel fixtures finished in terracotta red. Eyewear sits upon soft suede surfaces, inviting shoppers to peruse. Materiality is a driving element of the project: departing from the looks of the retail area, a space for examination area takes on a more clinical identity, decked in white marble and stainless steel. The geometric lighting pieces that illuminate the store were created in collaboration with Viabizzuno.
工作室表示，眼镜与建筑的出发点，都在于为不同的环境建造理想的结构。因此，他们通过将功能性装置与美学对象相结合的处理，在空间中打造了一个完美的结构。
‘The fundamental of both eyewear and architecture lie upon the idea of building ideal structures for different environments,’ explains a spokesperson for the studio. ‘In this sense, we created an ideal structure for the space by combining both functional fixtures and aesthetic objects.’
