幻想这一概念的本体论悖论在于它推翻了主观与客观的标准对立。根据定义,幻想既不是客观的,也不是主观的。它是属于一种不可思议的现象范畴,一种客观的主观体验, 斯拉沃热·齐泽克(Slavoj Zizek)将其描述为“事物在你看来实际上是客观的,即使它们在你看来不是那样的。”

The ontological paradox of the concept of fantasy lies in the fact that it overturns the standard opposition of subjectivity and objectivity. Fantasy, by definition, is certainly neither objective nor subjective. Rather, it falls under the category of an uncanny phenomenon, an objectively subjective experience described by Slavoj Zizek as “the way things actually, objectively seem to you even if they don’t seem that way to you.”

▲入口

▲logo

▲应季产品展示区

▲展示区细节

通过冷与沉重的材料和柔软与粗糙的纹理Andersson Bell将紧凑的存储空间有效地提供了一种奇幻感。这种怪诞的视觉效果脱离了普遍美的幻想,冰冷且枯燥的金属块物体既是Andersson Bell的表达工具,也是商店理想价值的暗示。

The tight store space of Andersson Bell effectively provides a sense of fantasy through deploying dramatic contrasts within the space: between cold and heavy materials or soft and rough textures. The grotesque visual which deviates from the fantasy of universal beauty and the cold, arid masses of metal both serve as Andersson Bell’s tools for expression and a suggestion of the store’s ideal values.

▲基础展示区

▲艺术家展区入口

▲艺术家展区

▲试衣间入口

▲试衣间

▲空间细节

▲平面图

项目信息——

项目名称:Andersson Bell Flagship Store

设计方:Creative Studio Unravel

联系邮箱: ydy@studiounravel.com

项目设计&完成年份: 2017年 04月

主创及设计团队:Creative Studio Unravel

项目地址:38,Seolleung-ro 153-gil,Gangnam-gu,Seoul,Republic of Korea

建筑面积:108㎡

摄影版权:Sunghoon,Han

设备合作方:Ledongil

艺术品:Giseok, Cho

地毯:Fivecomma

客户: Andersson Bell

品牌:Ledongil Workshop 、Giseok,Cho 、Fivecomma