桐话空间在上海世博文化公园温室花园内打造的叮当丛林文创咖啡，是其“策展型商业”理念又一实践范本。设计师运用策展的设计逻辑，构建了一个全新的沉浸式生态美学体验场所，为品牌在上海白热化的咖啡市场中开辟出一条差异化的文化路径，用空间体验重构消费者对咖啡场景的价值期待。
Jingle Jungle Creative Coffee, located in the greenhouse garden of the Shanghai World Expo Cultural Park, is another great example of TSPACE’s “curated commercial”approach. The designers used a curatorial design approach to create an immersive space that brings nature and art together, differentiating the brand in Shanghai’s highly competitive coffee market. The design of the space changes how people think about and experience coffee culture.
▲ 改造后平面图
▲ 设计理念展示
01
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Curated Functional Architecture
功能逻辑的策展化架构
▲ 文创广场的可持续利用
原建筑的高挑空与工业遗迹的硬朗质感，为设计提供了挑战与机遇。设计师摒弃传统隔断，以流动的木质矮墙与模块化展架构建“无界却有序”的空间骨架。入口处的绿植装置与展陈一体化的文创广场，既是商业转化的起点，也是文化叙事的媒介。空间本身即具备有机生长的基因：模块化展架可随活动需求自由重组，持续刷新商品陈列的叙事；中心区域则能通过移走咖啡小推车、灵活配置座椅，瞬间切换为会议或活动模式。这种内在的适应力，正是实现功能与美学动态平衡的关键。
The original building’s spacious design and rugged industrial features offered both challenges and opportunities for the project. Instead of using traditional walls, the designers chose flowing wooden low walls and modular display racks to create a space that feels both open and organized. The plant installations at the entrance and the creative exhibition square blend together, marking the start of the commercial transformation while also telling a cultural story. The space is designed to grow organically: the modular racks can be rearranged to update product displays, and the central area can be quickly changed into a conference or event space by moving the coffee cart and adjusting the seating. This flexibility is key to balancing the space’s function and aesthetic appeal.
随着动线深入，空间从开放的社交场域渐次过渡至沉浸式消费场景。居中设置的吧台将咖啡制作转化为一场“微型剧场”，顾客与咖啡师的互动成为串联起空间所有活力的重要内核；蜿蜒的矮墙与绿植自然分割区域，同时与弧形座椅融合，模糊了功能与艺术的界限。沿玻璃幕墙延伸的展架，将产品陈列与休憩场景叠加，最终导向被绿意包裹的丛林休闲区。这一动线设计不仅提升空间效率，更通过“叙事节奏”的起伏，引导用户从行为参与转向情感沉浸。
As visitors move further into the space, it shifts from a lively social area to a more immersive experience. The central bar turns coffee-making into a “mini-show,” with the interaction between the barista and customers becoming the heart of the space. The winding low walls and plants naturally divide the area, blending with the curved seating, so that the line between function and art becomes unclear. The display racks by the glass walls combine product displays with resting areas, guiding visitors into a relaxing jungle-themed lounge. This design not only makes the space more efficient but also leads people from simply interacting to feeling emotionally involved, with the flow of the space helping tell a story.
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Establishing the Ecological Atmosphere System
生态氛围系统的建立
功能逻辑构建了空间的骨骼，生态元素则赋予其血肉与呼吸。设计师通过材质、光线与植物的协同，将硬质场地转化为可感知的生态容器。大面积玻璃幕墙消解了室内外界限，自然光经绿植过滤后，在混凝土墙面投射出流动的光斑。
While the functional design sets up the basic structure of the space, the ecological elements add life and energy. The designers combined materials, lighting, and plants to turn the space into a lively, nature-inspired environment. The large glass walls break down the barrier between the inside and outside, letting natural light flow in, which is filtered through the plants and creates moving light patterns on the concrete walls.
琴叶榕等大型绿植以宽大叶片形成视觉焦点，龙血树的细长形态则成为空间的骨架与轴线，小型盆栽与垂坠枝叶通过紧凑形态与层次感注入灵动野趣，形成多层次生态叙事。仙人掌造型沙发与木质座椅的有机曲线，则以触感柔化空间气质。
Big plants, like Fiddle Leaf Figs, draw attention with their wide leaves, while the tall Dragon Trees act as the backbone of the space. Smaller plants and vines add movement and a touch of wild beauty, creating a layered, nature-filled atmosphere. The soft curves of the cactus-shaped sofas and wooden seating add a comfortable and inviting feel to the space.
自然光线、绿植的呼吸感与家具的舒适触感共同作用，使空间呈现出“静谧而生动”的状态——这里适合人们彼此放松下来，惬意的品尝一杯咖啡，既可以独处思考放空，也具备社交的开放性。空间不再只是功能载体，更成为都市人回归生态的精神栖息地。
The mix of natural light, the calming presence of plants, and the cozy textures of the furniture makes the space feel both “peaceful and alive.” It’s a perfect spot for people to relax, sip on coffee, and either unwind by themselves or socialize. The space isn’t just for functional use anymore; it becomes a peaceful place where people in the city can reconnect with nature.
03
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Exploring the Growth Potential of Space
探索空间的生长力
桐话空间的核心竞争力在于深度理解场地与品牌，并据此量身定制独特的策展主题与叙事逻辑。从运用极简几何或光影仪式感塑造精神场域，到此次叮当丛林项目，面对工业遗址与温室花园共生的特殊语境，设计团队充分激活场地基因，将“生态共生”理念转化为驱动空间设计的核心主题，进行了一次新的定制化策展型商业的探索。
TSPACE’s main strength is the deep understanding of both the location and the brand. This helps them create custom themes and storytelling that fit perfectly with the space. From using simple shapes or the play of light and shadow to create a special atmosphere, to this Jingle Jungle project, the design team brought out the site’s natural qualities and turned the idea of “ecological balance” into the main theme driving the design. This shows their fresh approach to creating unique commercial spaces.
设计师摒弃了符号化的自然元素堆砌，转而将绿植、光线、气流等生态要素，编织为空间功能和体验的有机组成部分。设计手法赋予空间以“生长力”——使其如同生命体般能呼吸、会演变、与环境紧密相连，承载独特的生态与时光故事。
The designers didn’t use overdone symbols of nature. Instead, they incorporated plants, light, and airflow into the space’s design, making them a natural part of how the space functions and feels. This approach gives the space a “growth potential”—it can breathe, evolve, and stay closely connected to its environment, telling its own unique stories over time.
桐话空间对于策展型商业的深度探索在于，它构建了一个具有“有机性”特质的商业空间。模块化的展陈系统、可灵活响应的绿植配置，让空间能智慧地适应季节流转、活动需求与植物自身的生命节奏。这超越了将空间视为静态设计的传统，为其注入了内在的适应力与生命力。其可持续性不仅体现在利用自然要素降低能耗，更在于通过设计，让商业活动与空间自身的脉搏和谐共律——将生态理念转化为可感可知的空间语言，最终创造出既是高效商业载体，又是连接都市与自然的充满生命律动的独特场所。
TSPACE’s approach to curated commercial design stands out because they created a space that feels “alive.” The modular display systems and flexible plant arrangements make the space adaptable to seasonal changes, events, and the natural rhythms of the plants. This method goes beyond traditional design, giving the space the ability to adjust and stay lively. It’s sustainable not only because it uses natural elements to save energy, but because the design allows commercial activities to blend with the space’s natural flow. The ecological idea comes to life in a way that’s easy to experience, creating a place that’s not only good for business but also a unique spot that connects the city with nature and has a vibrant, lively atmosphere.
桐话空间的策展型商业设计，为品牌构建差异化的价值锚点，重塑用户参与逻辑，赋予空间人性的温度。在商业同质化竞争中，正是这种设计思维让品牌超越单纯的交易场所，成为文化共鸣的载体、情感联结的媒介与可持续生活方式的提案者——无需追逐流量，只需以诚恳的叙事，在喧嚣都市中编织一方值得驻足的意义场域，品牌的独特灵魂便悄然生长。
The curated commercial design by TSPACE creates unique value for brands, rethinking how users engage with spaces, and giving the space a human touch. In a highly homogenized market, it’s this kind of design thinking that helps a brand go beyond being just a place to make transactions. Instead, it becomes a medium for cultural connection, emotional bonds, and a promoter of sustainable living. Brands don’t need to chase popularity. By telling a genuine story and creating a meaningful space in the noisy city, the brand’s unique soul quietly takes shape.
项目信息——
项目名称｜叮当丛林文创咖啡
项目地址｜上海市
建筑面积｜300㎡
主案设计师｜张通
设计团队｜王浩、丁亮
设计公司｜桐话空间
摄影师｜左小北
