D.T. Practice事务所为地下酒吧Roxy设计了一个十分新颖且戏剧化的外观,吸引了伦敦广大的饮酒爱好者。

D.T. Practice has given basement bar and night club, Roxy, a fresh and dramatized look to appeal to a wider demographic of drinkers in London.



To evolve the Roxy’s visual identity we designed in 2012 and achieve a fresh look and feel while retaining recognition of the previous identity. To create a visual language that dramatised the space, including, unique and memorable features that people felt compelled to photograph and share, To appeal to a wide demographic.



To build on the success of the club nights, while encouraging more early evening drinkers to drop in, we had to find a voice that made people look and think again, without alienating the more loyal, clubber crowd. To build greater recognition and stand out for the bar, without making it unrecognisable from the identity created 5 years previous.



The identity is a transparent, typographic layer, that unifies a space featuring a multitude of patterns, finishes and colours. The space has an infinite, adaptable colour palette that floods the bar via programmable neon lights.





设计团队:D.T. Practice



摄影:rancis Ware、Franklin & Franklin

Project information——


Design Team:D.T. Practice


Location:London, England, United Kingdom

Photography:Francis Ware, Franklin & Franklin