如今,复合文化书店逐渐成为人们线下消费娱乐的不二之选,众多大型购物中心不得不因此而考虑将书店作为其标配之一,以吸引客流。然而书店的进驻在场地的选择上仍被各种商业考量所拘束,这直接导致了空间设计的复杂性和挑战性。玳山设计认为,直面这些挑战并加以回应,设计的展开会更有趣。

Nowadays, bookshops have been taking up a great part of offline entertainment and become an indispensable component of grand shopping malls. However, choices of site location are limited and restricted by various commercial concerns. Turtlehill Design believes such constrains and challenges can also lead to intriguing outcomes if we response in a straightforward way.

▲平面图

马赛克书店佛山选址在商场四层,原规划为当地特色文创品卖场中岛区域,平面形状呈带形,面宽9米,而进深达40米。从商业露出的角度考虑,怎样在周边喧嚣的商铺包围种,以相对较窄的临街面,把顾客吸引进店,乃至逛完整个书店,是空间设计一开始就需要解答的问题。

CallmeMosaic Bookshop, is situated at 4th Floor of a shopping Mall at Foshan. Originally, the site was planned to be a place selling local cultural products. The shape of the site is a pocket with approximately 9 meter wide and 40 meter deep. It has a relatively narrow opening to the street and is surrounded by other stores. Under this condition, how to form a enchanting image to attract customers‘ interest is the question designer should answer to at the first place.

▲轴测图

▲天际控制线

我们尝试把这500平米的室内场地放大到城市尺度,想象以城市设计作为回应策略:书架是建筑单体、咖啡区是城市广场、书架间的座椅和绿植是小公园、儿童区是市郊公园、串联各分区的动线就是林荫步行街、书店与周边店铺的通道是高速环路……以一根平缓上翘的天际控制线为建筑群限高,随着进深渐次增加层数和高度,临街的书架犹如低层建筑,至尽端逐步演变为高层建筑。建筑单体互相稍作平移错位,从而形成曲折蜿蜒的步行街和散落其间的小型绿地,增加漫步的趣味性。儿童绘本区则采用开放绿地式设计,周边环绕着低矮的条状建筑,可以作为分享活动的阶梯讲堂,也可以让家长倚坐休息。

We attempted to blow this 500 m2 interior site up into a imaginary urban scale so that we could address urban design maneuvers to find out solutions. In this scheme, bookshelves are referred to as individual buildings, cafes as urban plazas, seats and plants as urban parks, children areas as suburban parks, main pathways as boulevards, corridors as high-speed ring roads…… The height of bookshelves from street frontage to the end are growing to create a gradient gesture. Bookshelves as individual buildings are elaborately arranged and shifted horizontally to shape the spaces between them and generate urban walking system, including winding pavements and scattering green spaces. This provides more walking fun to customers when exploring this store. As a outdoor park, children area , surrounded by strip-like buildings, can be a habitable stairs to hold activities and sharing sessions. Moreover, parents can sit and lean on the stairs to rest and relax.

然而,因为受困于场地调整等客观因素,本项目在开业后几个月遗憾撤场。这家书店也因此成为了各种意义上的“看不见的城市”。

However, suffering from the changing circumstance of the mall, the bookshop unfortunately went out of business after several months. And it, in some sense, has become an “invisible city”.

▲临街立面

▲侧立面

项目信息——

项目名称:看不见的城市_马赛克书店佛山店

设计方:玳山设计

项目设计&完成年份:2019

主创:郭振江

设计团队:曾嘉裕,王斐然,曹泓毅,潘天德,吴欣彤

项目地址:中国佛山

建筑面积:500平方米

摄影版权:Kenton Leung

客户:马赛克书店

品牌:密度板、混凝土预制板、不锈钢

Project information——

Project Name:Invisible City _ CallmeMosaic Bookshop Foshan

Designer:TurtleHill Design

Design & Completion Year:2019

Lead Designer: Jason Guo

Design Team: Jiayu Zeng, Flora Feiran Wang, Charlie Hongyi Cao,Tiande Pan, Xintong Wu

Project Location:Foshan China

Gross Building Area:500 Square Meters

Photo Credits:Kenton Leung

Clients CallmeMosaic Bookshop

Brands :MDF、Precast concrete panel、Stainless steel