△外立面，Facade
MOC为惠而浦品牌打造的惠而浦综合家电展厅，以“舒适创新的生活美学”为核心命题，围绕“愉悦”、“融合”及“灵感”的理念，以极简主义为基调，打造出一个集舒适和生活灵感的空间，传达品牌对生活美学的独特理解，引导访客探索家电与生活美学的深层关系。
MOC has designed an integrated appliance showroom for the Whirlpool brand, centering on the theme of “Comfort and Innovative Lifestyle Aesthetics.” Built around the concepts of “Enjoyment,” “Integration,” and “Inspiration,” the showroom embodies a minimalist approach to create a space that combines comfort with lifestyle inspiration. It conveys the brand’s unique understanding of lifestyle aesthetics, inviting visitors to explore the deeper connection between appliances and lifestyle design.
△临街入口，Street Entrance
△空间内部场景说明图，Interior Spatial Diagram
1. Enjoyment愉悦
“家人们聚在一起的感觉和氛围，那才能称之为家。”
“A home is where the feeling and atmosphere of family gathering truly come alive.”
厨房，在家庭中的概念，经历千百年的进化至今，其功能和含义早已演化为一个家的中心。
The concept of the kitchen has evolved over thousands of years to become the heart of the home.
△极简餐厨场景，Minimalist Kitchen Scene
展厅设计厨电区域以极简主义为基调，冷静的黑、白、灰勾勒出色彩基调，金属和玻璃则点亮了空间的质感。
In the showroom’s kitchen appliance area, a minimalist palette of calm blacks, whites, and grays defines the space, while metal and glass accents highlight its refined textures.
现代风格的家具与家电完美契合，呈现出欢迎的姿态。
Modern furniture complements the appliances, creating an inviting ambiance.
△面向商场内部的空间入口，Entrance Facing the Interior of the Mall
家电的精工品质和现代质感的融合，传递出品牌的美学语言。
The fusion of precision craftsmanship and modern finishes in the appliances conveys the brand’s aesthetic language, embodying quality and contemporary sophistication.
2. Integration融合
在这一理念的引导下，展厅的设计不仅展示产品，更意在传达家电与家庭生活场景的和谐共存。
Rooted in the concept of “Integration,” the showroom’s design transcends mere product display, emphasizing the symbiotic relationship between appliances and domestic spaces.
MOC设计了一个开放式的中式餐厨区，使产品和空间设计融为一体。
MOC has envisioned a unified kitchen and dining zone where spatial design and product functionality merge cohesively.
△开放式中式餐厨场景概览，Chinese Open-Plan Kitchen Overview
厨房区与餐饮区无缝衔接，展示家电在日常烹饪、社交聚会等场景中的应用，带来“厨房即生活中心”的氛围。
The seamless transition between the kitchen and dining areas articulates the role of appliances as integral elements in daily rituals and social interactions, reinforcing the narrative of the kitchen as the architectural heart of the home.
△中式开放式餐厨的不同使用场景，Various Usage Scenarios of the Chinese Open-Plan Kitchen
△空间细节，Spatial Details
展厅设计还注重功能展示与场景展示的融合。
The showroom design emphasizes the seamless integration of functional display with lifestyle scenarios.
△厨电展示及品牌展示通道，Appliance & Brand Display Access
在洗烘类产品区域，MOC为惠而浦设计了洗衣产品的核心部件展示墙，帮助用户更深度的了解产品的优势。
In the laundry appliance area, MOC created a feature wall showcasing the core components of Whirlpool’s laundry products, enabling users to gain a deeper understanding of their benefits.
△核心部件展示区，Core Components Display Area
随着生活的变化，洗烘产品也与更多的生活场景融合，不仅仅是户外阳台区域或洗衣房等区域会使用洗烘产品。
As lifestyles evolve, laundry products are increasingly incorporated into various living spaces—not limited to balconies or laundry rooms.
设计师将洗烘产品及衣物护理设备的融合到衣帽间的场景中，使家电产品在不同生活情境中自然转换角色。
Laundry appliances and garment care solutions are also integrated into a walk-in closet setting, allowing these appliances to transition seamlessly across diverse living scenarios, naturally adapting to varied roles within daily life.
△步入式衣帽间：融合式梳妆台，Walk-in Closet with Integrated Vanity
△步入式衣帽间场景，Walk-in Closet Scene
△从步入式衣帽间看向阳台场景区，View from the Walk-in Closet towards the Balcony Area
3. Inspiration灵感
灵感和创新，是对未来生活方式的展望。在本项目中，我们的目标不仅限于产品和生活场景的展示，结合品牌的创新模块，我们在空间中规划了定制服务区，用户不仅仅可以采购产品，也可以在店内定制与之匹配的全套柜体。
Inspiration and innovation shape our vision for future lifestyles. This project extends beyond product and lifestyle displays by integrating the brand’s innovation modules within a space designed for personalized experiences. A custom services area allows users not only to purchase appliances but also to commission fully tailored cabinetry that complements their choices.
△定制洽谈区，Custom Consultation Area
除此之外，MOC还在空间中规划了一个独立的阶梯活动区——既能满足定期的活动论坛使用，也为多人口的家庭的定制交流提供了充足的空间。
Additionally, MOC has designed a dedicated tiered event space, which accommodates regular forums and offers an adaptable setting for large family gatherings and customized interactions.
△独立的阶梯活动区，Independent Terraced Activity Area
通过这些核心理念，展厅整体形成一种浑然一体的生活美学氛围，直观地展示出家电在现代生活中的多样性，激发人们对高品质家居生活的无限想象。
Through these core concepts, the showroom presents a cohesive aesthetic of contemporary living, showcasing the versatility of appliances in modern life and inspiring endless possibilities for a refined home experience.
项目信息：
项目名称: 惠而浦南京展厅
主持设计：杨振钰、梁宁森
项目管理：杨振钰
设计团队：MOC Design Team
设计周期：2022.12-2023.3
竣工：2023.10
项目地址：南京市金盛家居广场
面积：495㎡
主材：岩板，瓷砖，木饰面板，深灰电镀不锈钢，原色喷砂不锈钢，金色喷砂不锈钢，白麻石，灰色烤漆板，黑色透明玻璃，地毯
业主：惠而浦
摄影：聂晓聪
Project Name: Whirlpool Nanjing Flagship Showroom
Leading Designers: Yang Zhenyu, Liang Ningsen
Project Manager: Yang Zhenyu
Design Team: MOC Design Team
Design Phase: December 2022 – March 2023
Completion: October 2023
Location: Jinsheng Home Plaza, Nanjing
Area: 495㎡
Materials: Sintered stone, ceramic tile, wood veneer, dark gray electroplated stainless steel, natural sandblasted stainless steel, gold sandblasted stainless steel, white hemp stone, gray lacquered panels, black tinted glass, carpet
Client: Whirlpool
Photography: Nie Xiaocong
