This project is a full-case design, from the brand image to space expansion, all completed by the same design team, so that VR design and space design can be well combined. The whole project is associated with the place name “Green Hill” and imagines the space with the element of “cave”, striving to create a natural and quiet, deep and hidden space.
Space, the main carrier of human exploration of the world, has been associated with “behavior” and “psychology” since ancient times. The main point of this case is to divide and regenerate the original space based on the attributes of commercial space. Qingqiu is a commercial space with medical beauty properties. This kind of space generally pays more attention to privacy while paying more attention to functionality, and should fit in with feminine temperament.
Warm and soft, concise and able, is the embodiment of femininity, but also we want to integrate into the emotional expression of the space. Apply colour, qualitative different, the person builds a kind of quiet space to feel.
The entrance of the shop is the key point of the design. We shrink the entrance of the original structure to the interior of the shop, making the entrance space larger, more visually open and interesting. In addition, web celebrity punching area is added to replace the traditional window design and store memory points, which is conducive to the brand promotion of the store.
The reception area at the entrance is specially designed as a web celebrity punching point on the light. Combined with the theme of “moonlight night”, the top surface is hollowed out like a bright moon, and the moon chandelier is used to heighten the atmosphere. The side small hole is facing the internal front desk, and the internal and external personnel communicate through the hole.
The shop area is small, but as a beauty place, it must meet some basic needs. The customer wanted a larger reception area, so we abandoned the eye-catching design of the reception desk in most commercial space and integrated the cashier area to expand the communication space.
The interior space uses color to divide the area, avoiding the cramped feeling brought by narrow space. The water bar, negotiation area and booth area look at each other and are independent. The soft partition treatment at the staircase can satisfy the sense of wrapping and avoid the cut off of the vision. The public space on the first floor depresses the space with the top surface of arc arch to weaken the connection of the wall top, and the cement coating is used to further strengthen the concept of “cave”.
The overall style of the second floor is more similar to wabi-sabi. The word “wabi-sabi” itself comes from Chinese Zen, and goes against the stream of time to see a minimalist life through peaceful space. The aesthetic consciousness of wabi-sabi is sombre and desolate, conveying its consciousness in a coarse and mournful image.
Conclusion： For this project, the designer wants to use spatial narration and architectural stroll as the art of time to carry out a sequential and guiding reorganization of the space with the “Hand of God”, observe in the process, and the moving lines reflect the narrative of the space, so as to enlarge the perception of the space.