01 设计构思
Design concept
设计概念——镜像
以镜像为设计概念，从当代女性视角出发，在镜面的反射下，开启一场现代与未来的对话。镜中无数个「我」在重复的序列中交叠呈现，每个角度都映照出独特的自我。在多重映像之中，每位女性都能做最好的自己。
Mirroring as the Design Concept: From a Contemporary Female Perspective, a Dialogue Between Modernity and Future Unfolds Through Reflection. Countless versions of “I” overlap in repeating sequences within the mirror, each angle revealing a unique individuality. Amidst these multiple reflections, every woman can embrace her best self.
品牌超级符号的转译
以品牌的图形符号为切入点，将图形镜像，来具象化表达“镜像”的设计概念。
Taking the brand’s graphic symbol as the starting point, the design concept of “mirroring” is concretized by mirroring the graphic.
图案通过镜像与重复排列，构建出富有序列感的多重空间层次，自上而下延展，形成视觉上的引导。
Through mirroring and repetitive arrangement, the pattern creates a multi-layered spatial sequence that extends from top to bottom, forming a visual guide.
将平面图形转化为立体的模块化道具，这些道具以丰富的细节与多变的组合形态，贯穿于空间之中，强化品牌记忆点。
Transforming two-dimensional graphics into three-dimensional modular props, these elements, with their intricate details and versatile configurations, are integrated throughout the space to reinforce brand recall.
基于“探索、互动、体验”的设计思路，空间被划分为左、右两个功能区域：左侧为商品展示区，右侧为休息区，两个区域通透相连，形成具有呼吸节奏的动线，引导顾客从探索到驻足。
Guided by the design philosophy of “exploration, interaction, and experience,” the space is split into two functional zones: the left side serves as a product display area, while the right side is designated as the lounge. The two zones are visually connected in an open layout, creating a rhythmic flow that guides customers from exploration to lingering.
02 入口：空间序列
Spatial Sequence
入口处的落地玻璃以开放的形式划分内外空间，引入自然光线，提升室内的采光效果。
立面采用“内退”手法，形成梯形缓冲区域，既保持立面完整，又为橱窗留出通透的“呼吸空间”，增强了橱窗的展示效果与视觉吸引力。
The floor-to-ceiling glass at the entrance delineates the interior and exterior spaces in an open manner, allowing natural light to flow in and enhancing indoor illumination.
The façade adopts a “setback” technique to create a trapezoidal buffer zone. This approach maintains the integrity of the building’s elevation while carving out a transparent “breathing space” for the display window, significantly enhancing its visual appeal and exhibition impact.
橱窗区域针对空间原始柱子进行包裹处理，使其成为成为对外的展示窗口；结合墙面LED屏幕，通过一动一静的两种形态，为消费者提供全新的互动体验。
The window area features a wrapping treatment applied to the original structural columns, transforming them into outward-facing display windows. Integrated with an LED wall, the design combines dynamic and static states to provide consumers with a novel interactive experience.
用简洁的线条描边形成结构框架、以递进式的空间序列构建极简场域。
亚克力屏风以半透明质感呈现品牌图形符号，成为空间记忆的视觉锚点。可移动展台与陈列货架系统穿插布局，为产品提供立体而清晰的展示界面，传递品牌的高级质感。
Clean line outlines form the structural framework, while a progressive spatial sequence builds a minimalist field.
Acrylic partitions, with their semi-transparent texture, showcase the brand’s graphic symbols, serving as a visual anchor point that reinforces spatial memory. Movable display stands and integrated shelving systems are strategically arranged to provide a three-dimensional yet clear interface for product presentation, articulating the brand’s premium quality.
收银区位于空间中央，衔接左右两个区域，天然的大理石纹理与沉稳的黑色基座形成质感对比，在艺术肌理漆墙面的映衬下，烘托出空间的轻奢格调。
The checkout counter is positioned at the center of the space, connecting the two zones on either side. The natural marble veining contrasts texturally with the matte black base, while the textured art paint on the walls enhances the overall ambiance, evoking a sense of understated luxury aesthetic.
03 品牌符号在空间中的延续
Spatial Continuity of Brand Identity
墙面产品展示区以PU石、不锈钢货架与模块化品牌系统构成，强调空间统一感的同时，保留产品陈列的通透层次与秩序感。
休息区以黑色雪呢绒沙发奠定沉稳基调，局部点缀粉色双色颗粒绒单椅，在极简空间中营造刚柔并济的雅致氛围。
The product display area on the wall is composed of PU stone, stainless steel shelves, and a modular brand system, emphasizing spatial unity while preserving the transparent layering and sense of order in product presentation.
In the lounge area, a black chenille sofa establishes a calm and steady tone, with local accents provided by pink dual-tone granule velvet armchairs, creating an elegant atmosphere that balances strength and softness within the minimalist space.
品牌图形作为主要设计元素，进行变形与重组，在不同比例与质感中呈现不同的视觉变化。
The brand’s graphic serves as the primary design element, undergoing transformation and recombination to present varied visual expressions across different scales and textures.
墙面圆柱经过设计融入试衣镜和陈列功能，在细节处传递轻巧的造型趣味。利用镜面的反射属性，创造空间层次。
不锈钢货架边角形态提取品牌符号图形，既构成视觉索引，承载着空间主体展示与动线引导功能。
The wall column is designed to integrate a fitting mirror and display functions, conveying a sense of lightweight sculptural playfulness through its details. Leveraging the reflective properties of the mirror, it creates a sense of spatial depth.
The corners of the stainless steel shelves are shaped by extracting the brand’s symbolic graphic, serving both as a visual index and fulfilling the primary roles of spatial display and guiding the flow of movement.
04 隐藏式试衣场
Discreet Fitting Room
试衣间以墙面隐形式设计呈现，通过分割式布局满足试衣功能需求。利用隔断延伸视觉空间，营造出通透、开阔的试衣体验。
The fitting room is presented as a flush wall-integrated design, with a partitioned layout that meets the functional needs of changing areas. The use of partitions visually extends the space, creating an airy and spacious fitting experience.
空间的功能布局、演变的品牌符号、考量的色彩组合，以及石材的温润与金属的冷峻，于此交织融合，呈现出独特的的空间气质。
The functional layout of the space, the evolving brand motif, the deliberated color palette, along with the warmth of stone and the coolness of metal, intertwine and merge here, presenting a unique spatial character.
项目信息
项目名称：YOUXIZI
项目地点：浙江.海宁
完成时间：2025年
设计公司：及上室内设计事务所
设计总监：卢刚
项目管理：周婷
空间设计：石明江 肖萌萌
文案策划：张梦玉
道具制作：海源文化
灯光设计：光迹照明
空间摄影：稳摄影
Project name：YOUXIZI
Project Address： Haining, Zhejiang
Completion Time：2025
Design Company：J&C DESIGN
Design Director：James
Project Management：Zoe
Space Design：LuAn Xena
Copywriting Planning: Moony
Prop Fabrication: Haiyuan Culture
Lighting Design: Guangji Lighting
Space Photography：Wen Studio
