Snøhetta has designed both physical and digital retail spaces for Oslo-based fashion label Holzweiler, featuring a muted colour palette and gridded elements.
The aim with the showroom, the flagship store and the online sales channel that we have designed for Holzweiler has been to create a seamless and holistic customer experience that brings the brand and people closer together.A pared-back aesthetic was adopted for everything.
In the showroom and store, this is translate into gridded shelving elements, which are paired with curvy garment displays, designed to evoke the brand’s handicraft approach. Other details include concrete floors and oak tables.
The space features beige wool curtains, which are attached to a grid-like system mounted on the ceiling. While nodding to the brand’s trademark scarves, this also allows the space be opened out or made into a series of more intimate rooms.
Concrete columns and floors form the backdrop to an array of undulating oak garment displays,alongside oak and marble tables, and arch-like mirrors that are dotted throughout.The showroom also includes a design studio for the brand. It is visually connected to the main room through large glass windows, and features a flexible storage system made from mirrors and idea boards.
Over at Prinsens Gate, the flagship store was envisioned by Snøhetta as a more “clear-cut retail space”.Guests are welcomed by a curving passage enclosed by white paper walls, which opens out to the shop.
摄影： Calle Huth