酒过三巡于太原小店区,坐落在两个大型社区的街巷中,场地共内外两重空间,在这样的空间尺度中,我们从结合传统院落布局与现代商业思维,将两者进行理性权衡,通过打破常规空间结构和增加空间层次的手法,构筑出一个富有变化、灵动的餐饮空间。
Jiuguo Sanxun is located in Xiaodian District of Taiyuan, situated in the streets and alleys of two large communities. The site consists of two layers of space, inside and outside. In such a spatial scale, we combine traditional courtyard layout with modern commercial thinking, and make a rational balance between the two. By breaking through the conventional spatial structure and increasing spatial levels, we construct a diverse and dynamic dining space.
空 间 营 造Space creation
境 象environment
餐厅意在身处城市,躲避喧嚣,享受自然的恬淡闲适氛围。以中国传统文化的特质为概念基础,结合现代都市生活方式,在概念创意过程中,应用对比鲜明的中国传统园林建筑元素及现代建筑典型用材,强化场地以及内部空间“去装饰化”理念。
The restaurant aims to be in the city, avoid the hustle and bustle, and enjoy a natural and peaceful atmosphere. Based on the characteristics of traditional Chinese culture and combined with modern urban lifestyle, in the process of conceptual creativity, contrasting traditional Chinese garden architectural elements and typical modern building materials are applied to strengthen the concept of “de decoration” of the site and internal space.
在追求商业快速发展的城市中,我们总会回顾和追忆起曾经亲近、松弛的邻里关系。清晨在街道上忙碌摆摊的集市,傍晚和邻居分享热腾腾的晚餐。这些景象是城市回忆中的一部分,而我们想要将这样融洽的社区氛围融合到快节奏的城市商业中,用更加当代的语言讲述给在城市中生活的人们。我们希望通过空间设计,让回忆中亲近与松弛的邻里感受重新回到社区。
In cities that pursue rapid commercial development, we always look back and reminisce about the once close and relaxed neighborhood relationships. A busy market setting up stalls on the street in the morning, and sharing a hot dinner with neighbors in the evening. These scenes are a part of urban memories, and we want to integrate such a harmonious community atmosphere into the fast-paced urban commerce, telling people living in the city in more contemporary language. We hope to use spatial design to bring back the memories of our close and relaxed neighbors to the community.
门窗系统用深灰色进行”折叠“塑造出一个退让的、非直面式的多边形门头,勾画出一处理性且大胆空间入口,灰色金属板与门窗系统形成强烈的视觉反差,墙面的洗墙灯照亮外立面上方,下方的RGB光源带给材质肌理丰富氛围的同时,引导食客往空间深处走去。
The door and window system is folded in dark gray to create a retreating, non straight faced polygonal door head, outlining a bold and processing space entrance. The gray metal plate creates a strong visual contrast with the door and window system, and the wall washing lamp illuminates the upper part of the facade. The RGB light source below brings a rich texture and atmosphere to the material, guiding diners towards the depths of the space.
空 间 氛 围Space atmosphere
印 象impression
在空间属性上,将餐厅翻折窗区域视为户外空间来处理,通过材质的选择和处理,使其与自然环境更加贴合,并表达对自然的亲和情感。地面采用了户外使用的防腐木,与室内的木饰面颜色相近,营造自然质朴的感觉。
In terms of spatial attributes, the restaurant’s folding window area is treated as an outdoor space, and through the selection and processing of materials, it is made more in line with the natural environment and expresses an affinity for nature. The ground is made of anti-corrosion wood used outdoors, with a color similar to the indoor wood veneer, creating a natural and rustic feeling.
我们特意将这个区域的天花设计的较为低以及扩大了翻折窗区域的台面作为卡座,以此来弱化了内外界限,创造出一片自由之地,旨在为为食客在就餐时提供更多的情景以及场所内的社交属性。实际运营后,这个“灰空间”也的确成为整个店铺最受欢迎的区域之一。
We have deliberately designed the ceiling of this area to be lower and expanded the countertop of the folding window area as a seating area, in order to weaken the inner and outer boundaries and create a space of freedom, aiming to provide more scenarios and social attributes for diners during dining. After actual operation, this “gray space” has indeed become one of the most popular areas in the entire store.
Indoor entrance performance
我们希望空间设计能够随着餐厅日常的运营和发展而变化,在未来具备承载各种可能性的能力。因此,空间虽然在设计表达中回归简单与质朴,但我们认为,事物正是当其在留有一些余地时,才能够与时间一起流动和演变。
We hope that the space design can change with the daily operation and development of the restaurant, and have the ability to accommodate various possibilities in the future. Therefore, although space returns to simplicity and simplicity in design expression, we believe that things can flow and evolve together with time only when there is some room left.
意 象significance
酒过三巡是一家经营精酿啤酒、炭火烤肉的专业餐厅/酒吧。餐厅的设计围绕展示酒与肉这两个餐厅核心产品而展开。食品与饮品的展示自进入餐厅的一刻便开始对客人娓娓道来,入口中岛吧台将啤酒冷柜最先映入眼帘。精酿冷库完全透明化,展示出选择的多样性。所有座椅围绕此两组吧台展开,形成了社交、就餐、畅饮这样三组不同功能的融合交织。
Jiu Guo San Xun is a professional restaurant/bar that specializes in craft beer and charcoal barbecue. The design of the restaurant revolves around showcasing the two core products of wine and meat. The display of food and drinks starts from the moment you enter the restaurant, and the beer cooler is first seen at the entrance of the island bar. The craft cold storage is fully transparent, showcasing the diversity of choices. All seats revolve around these two sets of bars, forming a fusion and interweaving of three different functions: socializing, dining, and drinking.
空间中运用丰富的手工材质来呼应真诚与温暖的感受。水洗石的收银台占据了入口空间的主要位置,位于上方的金属棚呼应着城市社区的属性,赋予空间质朴而年轻的氛围体验。格栅的造型让金属坚硬冰冷的印象消失变得柔软,剩余的墙面由手工批挂出凹凸、粗细和深浅不一的自然肌理。
The use of rich handmade materials in the space echoes the sincere and warm feeling. The cashier of the washed stone occupies the main position of the entrance space, and the metal shed located above echoes the attributes of the urban community, giving the space a simple and youthful atmosphere experience. The shape of the grille makes the impression of metal hardness and coldness disappear and become soft, while the remaining walls are handcrafted with natural textures of unevenness, thickness, and depth.
就像酒过三巡将更多的重心回归食材和料理中一样,空间设计更多是作为辅助和承载的作用存在。我们在设计过程中通过功能与舒适度来直接表达设计理念,并且通过在空间中部署较多的留白,让烹饪和食物本身成为空间的视觉中心,最重要的,加上落座餐厅中享受一餐美食的客人,才最终使空间变得完整。
Just like Jiu Guo San Xun more focus to ingredients and cuisine, spatial design serves more as an auxiliary and supporting role. In the design process, we directly express the design concept through functionality and comfort, and by deploying more white space in the space, we make cooking and the food itself the visual center of the space. Most importantly, with the guests sitting in the restaurant enjoying a delicious meal, we ultimately make the space complete.
我们汲取了欧美酒吧、餐吧中普遍采用的暗色基调,同时特别强调昏暗中的温暖:金属与橙色皮革的使用,大量暖色灯光的映衬点缀。在低饱和度艺术漆及原木色木饰面的映衬下,空间显得更加精致与现代,体现出餐厅的品质,设计采用了大量带状暗藏灯光以烘托暖色材料,通过局部照明突出重点材料,基于此划分空间的层次与功能分区。
We draw on the dark tone commonly used in bars and bars in Europe and America, while emphasizing warmth in dimness: the use of metal and orange leather, complemented by a large amount of warm lighting. Against the backdrop of low saturation art paint and wood veneer, the space appears more exquisite and modern, reflecting the quality of the restaurant. The design uses a large number of hidden strip lights to highlight warm colored materials, and highlights key materials through local lighting, based on which the space is divided into levels and functional zones.
室内装饰选择则基于“自然”的概念,不过多进行“人为”装饰,因此选择了无复杂加工过程的材料,例如暴露的混凝土、黑色波浪金属板、艺术漆、青石板、木材和红砖。我们选择通过 “去装饰化”手法,突出原始建筑以及新注入元素的自然表现力,与传统的“覆盖性装饰”手法相反,我们试图 “发现”建筑的原始面,并将其转换为装饰元素。
The selection of interior decoration is based on the concept of “nature”, but often involves “artificial” decoration. Therefore, materials without complex processing processes were chosen, such as exposed concrete, black wavy metal panels, artistic paint, bluestone slabs, wood, and red bricks. We choose to use the “de decoration” technique to highlight the natural expression of the original building and newly injected elements. In contrast to the traditional “covering decoration” technique, we attempt to “discover” the original surface of the building and transform it into decorative elements.
软 陈 情 景Scenario
识 象cognition
我们希望整个空间坚守朴素、简约、实用的原则,所以设计上摒弃了虚华的装饰。以简单质朴的材料为主,纹理清晰的原木,暖色系的艺术涂料以及青砖,让人们能够深刻的感受到材料本身赋予的美。
We hope that the entire space adheres to the principles of simplicity, simplicity, and practicality, so the design has abandoned illusory decorations. Mainly made of simple and rustic materials, clear textured logs, warm colored artistic coatings, and blue bricks, people can deeply feel the beauty bestowed by the materials themselves.
本次设计面临区位、造价、市场环境等多个困境,我们旨在通过借力打力的方式,尽可能将空间本身特质转化为优势以满足功能需要和艺术表达。在城区中,鲜明的空间风格和特色餐饮品类形成差异化,成功引流。建筑师的思维方式,画家的表达手法,商业空间设计师的逻辑,在酒过三巡项目中,这些碰撞似乎达到了更和谐的效果。
This design faces multiple challenges such as location, cost, and market environment. We aim to leverage our strengths to transform the unique characteristics of the space into advantages, in order to meet functional needs and artistic expression. In the urban area, distinctive spatial styles and distinctive catering categories have formed differentiation, successfully attracting traffic. The thinking style of architects, the expression techniques of painters, and the logic of commercial space designers seem to have achieved a more harmonious effect in the three rounds of the wine tour project.
疫情后面对缓慢复苏的消费市场,餐饮赛道面临进退两难的市场压力,以“轻装饰”短时间内进行空间提质无疑是高效的商业策略,而想要达到四两拨千斤的升级效果则需要业主和设计师对品牌定位和商业目标拥有一致的视野,我们得益于此。于是我们看到了独立的室内空间架构;各区域间交互生成的系列关系;还有不同要素碰撞组合所产生的张力……
Faced with the slow recovery of the consumer market after the epidemic, the catering industry is facing a dilemma in the market pressure. “Light decoration” is undoubtedly an efficient business strategy for improving space quality in a short period of time. To achieve the upgrade effect of “four ounces and a thousand pounds”, owners and designers need to have a consistent vision of brand positioning and commercial goals. We benefit from this. So we saw an independent indoor space architecture; The series of relationships generated by the interaction between different regions; And the tension generated by the collision and combination of different elements
Shift from focusing on short-term benefits to paying more attention to long-term benefits
在前期的全案规划设计中兼顾业主短期快速回笼盈利的需求,更加兼顾了长期运营的经济效益,并与后期的运营、管理、维护等方面互相结合。空间导向的环境改造VS资本导向的经济激活。我们把空间当底盘,关注形象或风貌,但是否思考背后的经济逻辑?资产怎么激活?也许这才是符合大商业时代设计的奥义。
In the early planning and design of the entire project, the short-term and rapid profit recovery needs of the owners were taken into account, and the economic benefits of long-term operation were also taken into account. It was combined with the later operation, management, maintenance, and other aspects. Space oriented environmental transformation vs. capital oriented economic activation. We treat space as a chassis, focusing on image or style, but do we consider the economic logic behind it? How to activate assets? Perhaps this is the essence of design that aligns with the era of big business.
最近两年餐饮行业生态呈现出快速迭代的特点,主打行业内卷。在这种激烈竞争的背景下酒过三巡-院子烤肉开业,这充分证明了品牌在经济逆势的环境中有着足够的竞争力。同时我们希望寻找一种稳定的空间秩序,把场所的内在需求和外在环境融合起来,成为二者的共同载体。
In the past two years, the ecosystem of the catering industry has shown a rapid iteration, focusing on internal competition within the industry. In the context of fierce competition, the opening of the courtyard barbecue restaurant Jiu Guo San Xun fully proves that the brand has sufficient competitiveness in an economic downturn environment. At the same time, we hope to find a stable spatial order that integrates the internal needs of the place with the external environment, becoming a common carrier for both.
华灯初上,远处社区灯火一星一点亮了起来,门上的“酒过三巡”LOGO面向人来人往的小巷,像是黑暗中出现火焰的光亮,影影灼灼,引导着寻访来此的人;光影交落渐淡渐现,又平添几分望不穿的朦胧交织与神秘未来感;项目结合着当代时兴的商业形态,融合“网红经济、夜经济、社区经济”,打造了三大主题商业运营全案策划贯连。「酒过三巡」俨然已经成为这个社区中一张潜力性商业餐饮名片,以神秘场域的酝酿在整个商场业态链条中破壁。
At the beginning of the night, the community lights in the distance lit up one by one. The “Jiu Guo San Xun” logo on the door faced the small alleyway where people came and went, like the light of flames appearing in the darkness, with scorching shadows guiding those who came here; The interplay of light and shadow gradually fades and appears, adding a touch of impenetrable hazy interweaving and a mysterious sense of the future; The project combines contemporary and trendy commercial forms, integrates “internet celebrity economy, night economy, and community economy”, and creates a comprehensive planning and connection of three major theme commercial operations. “Jiu Guo San Xun” has become a potential commercial catering business card in this community, breaking through the entire shopping mall business chain with the brewing of a mysterious field.
Overview of the yard
项目信息——
项目名称:酒过三巡·院子烤肉
设计方:末染设计
联系邮箱:moothan@sina.com
项目设计&完成年份:2024.01设计2024.04完成
主创及设计团队:孟飛、末染设计
项目地址:山西省太原市
建筑面积:室内-210院子-310
摄影版权:RICCI空间摄影
装修主材:艺术漆、木饰面、金属板
事务所联系方式:186-3616-7147
事务所联系人:程备备