攸地设计 | 南京金陵食集地下美食街

本项目位于南京市南京中央商场河西店。该区域周围是奥林匹克体育场，一些办公楼和市政服务中心。这个项目希望达成的目标是能够传达出一些代表南京本身的文化信息。由于店铺位置在商场的B1层，就意味着需要更有吸引力和有趣的设计来吸引消费者。整体设计由食味、食色、食器、食文四个主要元素组成。

The project is located in Nanjing Central Shopping Mall Hexi Store. The area is surrounded by the Olympic Stadium, several office buildings, and Government Services Center. The goal of the project is to convey a cultural message that represents Nanjing itself. As the store is located on the B1 floor of the mall, more attractive and interesting designs are needed to attract consumers. The overall design is composed of four main elements： Taste, food’s color, food’s utensils, and dialect text.

食味：美食集市的主体是地道的南京风味；

Taste： The main body of the food market is authentic Nanjing flavor;

食色：颜色心理是吸引顾客的要点。红色和黄色是主要的食物颜色，能唤醒味蕾，刺激食欲，并有效地吸引注意力。因此空间在颜色上选取了六朝金、素木色、胭脂红作为主要色彩，完成空间由红到黄的主要色彩渐变，并搭配巷陌灰以及梧桐翠形成整体色彩；

Food’s color： color psychology is the key point to attract customers. Red and yellow are the main food colors that awaken taste buds, stimulate appetite, and are effective in attracting attention. Therefore, the six Dynasties gold, wood color, and red color are selected as the main colors of the space to complete the main color gradient from red to yellow and match alley gray and green to form the overall color.

食器：以食物器皿为主题的装置设计；

Utensil： Installation design with food utensil as the theme;

食文：将有趣的南京方言作为可视化的视觉符号；

Dialect text： The interesting Nanjing dialect as a visual symbol;

体现“老南京”是这个项目的核心。设计师在室内采用了山形屋顶，以南京老建筑屋顶风格为参照，与老南京的传统造型相融合，青砖、灰瓦、悬梁挑檐，看起来有金陵的影子，但又不完全是。金陵特有的记忆符号，通过设计解构、融合现代简约视像，成为过去与现代的延续。高低错落的屋檐，灰瓦铺设，房又似廊，与四周序列排布，尽显礼序之美。

Embodying “old Nanjing” is the core of the project. In the interior, the designer adopts the gabled roof, which is based on the roof style of old Nanjing buildings and integrated with the traditional modeling of old Nanjing. The green wall tile, grey floor tile, and gable roof, which look like the shadow of Jinling, but they are not totally representative as “old Nanjing”. The unique memory symbols of Jinling have become the continuation of the past and the modern through design deconstruction and integration of modern and simple vision. The shape of several gable roofs, the grey roof tile, and the space looks like path with many gable roofs, arranged in sequence around it, showing the beauty of etiquette and sequance.