在新时代的语境下延续品牌传承文化,既是溯源回归,更是一种寻求颠覆的探索与实践。作为无锡非物质文化遗产代表性项目的百年美食老字号,新万鑫银丝面馆以此为思考契机,秉持其一贯的匠心格调,将传统建筑结构藉由现代美学的方式淋漓呈现,久经岁月沉淀的东方美于此处娓娓道来。

In the context of the new era, the continuation of brand inheritance culture is not only a return to the source, but also an exploration and practice of seeking subversion. As a century old long-established brand, as well as one of Wuxi Intangible Cultural Heritage Representative projects, Xinwanxin Noodles Restaurant takes this as an opportunity to think, adheres to its consistent style of ingenuity, presents the traditional architectural structure incisively and vividly by means of modern aesthetics. Thus, the Oriental beauty precipitated by years is described here.

门头化繁为简,以现代手法引入苏派建筑元素。木与、几何形体与弧线穿插叠加,模糊空间边界的同时,打造虚实交错的沉浸式感官体验。斑驳的墙面辅以灯光的点缀效果,为粗粝的外观揉入一抹超越时空的精致,予人充满烟火气息的温情风貌,使整个餐厅独立于商场复杂而又多样的环境,形成独特的视觉焦点。

The door header is simplified, and the Suzhou style architectural elements are introduced in modern ways. Wood and brick, geometric shape and arc are interspersed and superimposed to blur the spatial boundary and create an immersive sensory experience with virtual and real crisscross. The mottled walls are supplemented by the decorative effect of lights to add a touch of delicacy beyond time and space into the rough appearance, giving people a warm style full of liife, making the whole restaurant independent of the complex and diverse environment of the mall and forming a unique visual focus.

推门深入,室内延续东方美学雅致澹然的笔触,鲜明的品牌记忆,亦浓缩于其中。大范围的木质包裹,氤氲出温润质朴的自然气息,奠定了清新素雅的空间基调。红砖白墙透过粗犷的纹理与质感,实现复古与新生的平衡表达,以回应品牌一以贯之的历史底蕴与文化内涵。灯光与墙边体块、线条造型的交织,也让整个空间萌生更加丰富的层次。

Stepping in, the interior continues the elegant and simple strokes of oriental aesthetics, and the distinctive brand memory is also concentrated in it. A wide range of wooden packages, with a gentle and simple natural atmosphere, have laid a fresh and elegant space tone. Through the rough texture, the red brick and white wall realize the balanced expression of retro and rebirth, so as to respond to the consistent historical and cultural connotation of the brand. The interweaving of light, wall blocks and line modeling also makes the whole space sprout richer levels.

空间布局上,设计师摒弃了过多的隔断区分,将餐厅内部的墙体、混凝柱尽量保留,通过凝练唯美的建筑语汇悉心打磨,融入整体的设计之中。框景的界面构造手段,丰富了光影在场景中的形制,意在借由视觉交互形成微妙的内外关系,使独立空间互通的同时,却又保证了每个位置的隐私。

In terms of spatial layout, the designer abandoned redundant partitions, kept the walls and concrete columns inside the restaurant as much as possible, polished them carefully through concise and aesthetic architectural vocabulary, and integrated them into the overall design. The interface construction means of frame view enriches the shape of light and shadow in the scene, which is intended to form a subtle internal and external relationship through visual interaction, so as to make the independent space communicate with each other, but ensure the privacy of each location.

流畅的动线与机能在通透开阔的尺度中动静相宜,桌椅造型的转换,为每一个区域注入了然的差异。灵动多样的落座形式,恰如其分地铺展开舒适愉悦的用餐氛围,满足多功能使用诉求的同时,衔接起人与人、人与空间的情感关联。罗列有秩的米粒墙面造型不经意间散发出戏剧化的品牌仪式感,打破了大面积纯色所带来的单调和寡淡,赋予空间叠加的层次感,葱茏的绿意妆点则为其注入勃勃生机,充满诗情与画意。

The smooth moving line and function are suitable for both moving and static in a transparent and open scale. The transformation of table and chair modeling brings clear differences into each area. Flexible and diverse seating forms are properly paved to launch a comfortable and pleasant dining atmosphere, meet the demands of multi-functional use, and connect the emotional relationship between people and people, people and space. The rice grain wall modeling inadvertently exudes a dramatic brand ceremony sense, breaks the monotony and lightness caused by a large area of pure color, gives a hierarchy sense of space superposition. The verdant green injects vitality into the space, full of poetry and painting.

历经漫长岁月的打磨,时间赋予银丝面馆的意义,让它面对当下市场的变化而从容不惊。本案基于在地性思考,设计遵循新万鑫品牌深厚的文化底蕴,透过传统与现代的交相辉映,勾勒一步一景的体验感受,进退有度地传递出细腻且有温度的东方美学畅想。

After years of polishing, time has given the meaning of Silver Filamentary Noodle Restaurant, making it calm in the face of the changes of the current market. Based on local thinking, the design follows the profound cultural heritage of the Xinwanxin brand, outlines the experience and feeling of different scenes through the interaction of tradition and modernity, and conveys the exquisite and warm Oriental aesthetic imagination step by step.

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项目信息——

项目名称:新万鑫银丝面馆

项目地址:无锡市万科方糖

设计单位:无锡欧阳跳建筑设计有限公司

主案设计师:欧阳跳

辅助设计师:姚运周丹凤

项目面积:144平米

设计起止日期:2021年1月

完工时间:2021年5月

主要材料:微水泥、砖、艺术涂料

业主名称:孙炎

灯光:米未照明

项目摄影:陈铭

Project Information——

Project Name:Xinwanxin Noodles

Location:Wuxi, China

Design Company:OYTT Design

Chief Designer:Tiao Ouyang

Assistant Designer:Yun Yao, Danfeng Zhou

Area:144 square meters

Design Cycle:January, 2021

Completion Time:May, 2021

Main Materials:microcement, brick, art paint

Client Name:Yan Sun

Light:Miwei Lighting

Photographer:Ming Chen