In the context of the new era, the continuation of brand inheritance culture is not only a return to the source, but also an exploration and practice of seeking subversion. As a century old long-established brand, as well as one of Wuxi Intangible Cultural Heritage Representative projects, Xinwanxin Noodles Restaurant takes this as an opportunity to think, adheres to its consistent style of ingenuity, presents the traditional architectural structure incisively and vividly by means of modern aesthetics. Thus, the Oriental beauty precipitated by years is described here.
The door header is simplified, and the Suzhou style architectural elements are introduced in modern ways. Wood and brick, geometric shape and arc are interspersed and superimposed to blur the spatial boundary and create an immersive sensory experience with virtual and real crisscross. The mottled walls are supplemented by the decorative effect of lights to add a touch of delicacy beyond time and space into the rough appearance, giving people a warm style full of liife, making the whole restaurant independent of the complex and diverse environment of the mall and forming a unique visual focus.
Stepping in, the interior continues the elegant and simple strokes of oriental aesthetics, and the distinctive brand memory is also concentrated in it. A wide range of wooden packages, with a gentle and simple natural atmosphere, have laid a fresh and elegant space tone. Through the rough texture, the red brick and white wall realize the balanced expression of retro and rebirth, so as to respond to the consistent historical and cultural connotation of the brand. The interweaving of light, wall blocks and line modeling also makes the whole space sprout richer levels.
In terms of spatial layout, the designer abandoned redundant partitions, kept the walls and concrete columns inside the restaurant as much as possible, polished them carefully through concise and aesthetic architectural vocabulary, and integrated them into the overall design. The interface construction means of frame view enriches the shape of light and shadow in the scene, which is intended to form a subtle internal and external relationship through visual interaction, so as to make the independent space communicate with each other, but ensure the privacy of each location.
The smooth moving line and function are suitable for both moving and static in a transparent and open scale. The transformation of table and chair modeling brings clear differences into each area. Flexible and diverse seating forms are properly paved to launch a comfortable and pleasant dining atmosphere, meet the demands of multi-functional use, and connect the emotional relationship between people and people, people and space. The rice grain wall modeling inadvertently exudes a dramatic brand ceremony sense, breaks the monotony and lightness caused by a large area of pure color, gives a hierarchy sense of space superposition. The verdant green injects vitality into the space, full of poetry and painting.
After years of polishing, time has given the meaning of Silver Filamentary Noodle Restaurant, making it calm in the face of the changes of the current market. Based on local thinking, the design follows the profound cultural heritage of the Xinwanxin brand, outlines the experience and feeling of different scenes through the interaction of tradition and modernity, and conveys the exquisite and warm Oriental aesthetic imagination step by step.
Project Name：Xinwanxin Noodles
Design Company：OYTT Design
Chief Designer：Tiao Ouyang
Assistant Designer：Yun Yao, Danfeng Zhou
Area：144 square meters
Design Cycle：January, 2021
Completion Time：May, 2021
Main Materials：microcement, brick, art paint
Client Name：Yan Sun