Gentle Monster在今年6月，与吴亦凡携手推出了Gentle Wu系列，并于7月18日在Gentle Monster淮海路旗舰店的三层，开了一个以“The Roller”（轮滑空间）为主题的快闪店，其灵感源于“作为艺术家藏身之处的停车场”。一系列具有象征性和装饰性的艺术装置，体现了吴亦凡对跑车的钟爱以及产品的奢华风格。来到这里，迎接人们的是两块展示Gentle Wu系列产品的巨幅显示屏，在它们的中间，则是一辆未来汽车的现代雕塑品，十分抢眼。前面提到过，快闪店以轮滑空间为主题，因此溜冰场也成为了其中一个有趣的组成部分。
Coinciding with the release of the new Gentle Wu collaborative collection of Gentle Monster and Chinese-Canadian artist Kris Wu, the Korean eyewear brand has opened a pop-up space two floors up from its flagship store on bustling Huaihai Zhong Lu in Shanghai. Themed ‘The Roller’, the temporary space is a wonderful mash-up of parking lot and artist hideaway, and features a slew of symbolic and decorative elements which reflect the Wu’s penchant for fast cars and a lavish lifestyle. Upon entering the premises shoppers are greeted by two large monitors which feature the eyewear collection, while in-between, as if a modern sculpture, a futuristic car is showcased. Mind you, a rollerskating rink also forms a playful element of the setting, and is a nod to the aforementioned theme. In addition to the Gentle Wu collection, the pop-up space will also feature two special models exclusive to the store, gloves and a range of metal accessories. The Gentle Monster pop-up store is scheduled to open on Sat – Jul 18 and will be operational for two months only.