街头社区 自然共存
A Village Where Street Culture, Community, and Nature Converge
曼谷是一座由不同时间层叠加而成的城市。街头市场、寺庙、现代高楼以及自由生长的城市建筑共同构成这座城市独特的文化肌理。诞生于曼谷街头的先锋潮流品牌 CARNIVAL，不仅是在地街头文化社群的引领者，更是一个连接年轻亚文化、城市生活与社群精神的活力平台。我们于曼谷核心区域的商业体 One Bangkok 以“家”为原型为 CARNIVAL 筑建起一个潮流文化聚 落。
Bangkok is a cultural palimpsest shaped by layers of street markets, temples, contemporary skyscrapers, and organically evolved urban structures. Born from the streets of Bangkok, the pioneering streetwear brand CARNIVAL has grown beyond being a leader of local street culture. It has become a vibrant platform connecting youth subcultures, urban lifestyles, and community spirit. Within One Bangkok, a new urban destination at the heart of the city, we envisioned a “home” for Carnival: a cultural village where street culture, community, and collective experiences converge.
潮流之家 欢聚之处
Carnival Spirit
Carnival 不仅以精选潮流运动品牌单品门店而闻名，拥有本土基因的自有品牌已然成为在地的潮流先锋，在与众多国际潮流文化品牌深度合作的过程中深根社群文化，也奠定其在泰国潮流文化中不可或缺的重要地位。其门店产品的多样性复杂性及多元丰富的活动成为我们设计的切入点。
CARNIVAL is recognized not only for its carefully curated selection of global streetwear and sports brands, but also for its own locally rooted labels that have become pioneers within Thailand’s contemporary street culture. Through deep collaborations with international brands and creative communities, CARNIVAL has established itself as an essential cultural force within Thailand’s streetwear landscape. The diversity of its products, the complexity of its collections, and the richness of its community-driven events became the starting point of our spatial exploration.
“House”源于古英语 hus，来自日耳曼语系 hūsan，最初意味着“庇护、居所、遮蔽之处”，随着语言演变，它不仅代表建筑，也逐渐延伸为家庭、群体、组织和共同体的象征，它不是单纯物理空间，而是一种人与环境、人与群体建立关系的容器。
The word “House” originates from the Old English hūs, derived from the Proto-Germanic hūsą, initially referring to a shelter, dwelling, or place of protection. Over time, its meaning expanded beyond physical architecture, becoming a symbol of family, collective identity, organization, and community. A house is not merely a structure, it is a vessel where relationships between people, environments, and shared experiences are formed.
在此 Carnival 的 “家”中不同系列不同品牌都成为一个个独立的“HAUS”，代表的不只是一个展示单元，更是一种文化身份的容器。每一个 HAUS 拥有独立的空间语言、材料性格与体验方式，不同 HAUS 共同组成了一个属于 Carnival 的潮流文化聚落。这里不是单纯的购物空间，更是一场关于文化、社群与城市生活的持续状态。
Within CARNIVAL’s “home,” each product line and brand identity becomes an individual HAUS. These spaces represent more than display units; they become containers of cultural identity. Each HAUS possesses its own spatial language, material character, and experiential quality. Together, they form a cultural village unique to CARNIVAL. Rather than a conventional retail destination, HAUS OF CARNIVAL becomes an evolving state of connection, where culture, community, and urban life continuously intersect.
空间概念
材质之语 角色聚落
Material Language
材质所展现出的不同属性结合物理形态定义了空间。石材、混凝土等厚重材料给人带来力量与稳定的感受，代表品牌核心与城市基础。玻璃、金属以及透明结构则有开放感，象征未来、流动与国际连接。木材的温暖肌理创造亲密尺度，形成人与产品或空间之间更加柔和的交流。
Materials, through their physical qualities and inherent characteristics, define the identity of the space. Heavy materials such as stone and concrete convey strength and permanence, representing the brand’s foundation and connection to the city. Glass, metal, and transparent structures introduce openness and fluidity, symbolizing the future, movement, and global connection. The warmth and tactile quality of timber create an intimate scale, allowing softer interactions between people, products, and space.
每一个 HAUS 在此被赋予独特身份：在一楼，木制咖啡屋涵盖着咖啡制作与收银等基础功能，厨房则隐藏在半封闭的木屋内部、玻璃材质快闪活动屋拥有灵活变化的展示功能，为联名、限定系列和品牌活动提供无限想象、深色木纹的 DJ 屋、“屋”形活跃色彩的巨大沙发和谐并存，大量留白也为频繁的快闪活动留下更多可能。
Each HAUS is given a distinct personality within the village. On the ground floor, the timber-framed CAFE HAUS integrates coffee preparation and cashier functions, with the kitchen concealed within a semi-enclosed wooden cabin. A transparent glass POPUP HAUS provides a flexible platform for collaborations, limited collections, and brand events, allowing endless possibilities for transformation. A dark timber DJ HAUS, an oversized house-shaped sofa in vibrant colors, and generous areas of openness coexist harmoniously, creating a flexible environment prepared for CARNIVAL’s constantly evolving cultural activities.
步入二层，木框结构的自有品牌屋、混凝土制高尔夫屋、水刷石跑步屋、白色潮鞋屋、金属框架的多元品牌屋、联通收银功能拥有丰富色彩内饰的试衣木屋在二层空间中铺展而来，不同材质作用于此，石材的重量、木材的温度、框架的透明、如聚落般共同构建 CARNIVAL 独特的空间生态。
Ascending to the second floor, a collection of individual HAUS unfolds: the timber-framed CARNIVAL Brand HAUS, showcasing the brand’s in-house collections; the concrete Golf HAUS; the terrazzo-textured Running HAUS; the white Sneaker HAUS; the metal-framed Multi-brand HAUS; and the colorful timber Fitting HAUS integrated with cashier functions. Through the interplay of different materials—the weight of stone, the warmth of timber, and the transparency of structural frames—a unique spatial ecosystem emerges, forming CARNIVAL’s own cultural village.
驻地而为 空间干预
Spatial Interpretation
原始空间并不存在楼梯，我们将部分二层楼板打开成为链接一二层的主要通道。作为整个 “聚落” Village 的入口与核心节点，咖啡屋不仅承担着单纯的功能，通往二层的结构的承载平台也从这里生长出来，动线在此迂回转折，指引到访者探寻二层空间。
The original space lacked a vertical circulation element between the two levels. We opened a section of the second-floor slab and transformed it into the primary connection between the two floors. As the entrance and central node of the entire “village,” the cafe extends beyond its commercial role.
楼梯在整个体量中不单纯是交通工具，更像是“聚落”内部流动的路径。咖啡屋角色如同街角聚会场所，即落成以来逐渐成为 社群交流的中心。
The structural platform supporting the staircase grows naturally from this space, allowing circulation to unfold through turns and transitions, guiding visitors toward the upper level.
不同系列独立成屋，展示CARNIVAL 多元的文化身份。通过屋屋间的穿梭与串联，消费者从购买者转变为聚落的参与者。
Each collection establishes its own independent “house,” expressing CARNIVAL’s diverse cultural identities. Through moving between and connecting these individual spaces, visitors transform from consumers into participants of the village.
当你站在One Bangkok CARNIVAL 的门前，玻璃立面反射出曼谷 “中央公园” Lumpini Park 的绿意拥抱着每一个到访者，这里或成为人们逃避城市繁忙的庇护之地、成为城市与自然之间的过渡界面：一个连接社群、街道、公园与潮流文化的开放聚落。
Standing at the entrance of CARNIVAL One Bangkok, the glass facade reflects the greenery of Lumpini Park, Bangkok’s iconic urban oasis, embracing every visitor who arrives. The space becomes a refuge from the intensity of urban life, a transitional interface between city and nature. It is a living, open village connecting community, street, park, and contemporary street culture.
平面图
项目信息
项目业主：CARNIVAL
项目地点：泰国，曼谷
建成时间：2026.07
建筑⾯积：1301 平方米
设计范围：品牌空间形象设计、室内设计、陈列设计
设计总监：任笑言、王尤宝儿
项目团队：张佳馨、殷柏圣
空间摄影：Wen Studio、Kan Kankavee、Natthapol Sakultem & Borwornsun Premprik
CLIENT: CARNIVAL
LOCATION: BANGKOK, THAILAND
COMPLETION: 2026.07
AREA: 1301sqm
SCOPE: Spatial Branding, Interior Design, VM Design
DESIGN DIRECTORS: Baoer Wang, Josh Ren
DESIGN TEAM: JiaxinZhang, Joshua Inn
PHOTOGRAPHY: Wen Studio, Kan Kankavee, Natthapol Sakultem & Borwornsun Premprik
