Oneup是一个城市运动生活方式品牌，围绕运动与生活的无边界融合，创造轻松舒适的服饰装备与跨场景体验。深圳万象天地门店作为品牌在华南落地的首个线下零售空间，是品牌从线上走向实体零售过程中，一次关于「使用场景」的空间实践。
Oneup is an urban sports lifestyle brand that explores the seamless integration of movement and everyday life, creating relaxed and comfortable apparel and cross-scenario experiences. As the brand’s first offline retail space in South China, the Oneup Mixc World Shenzhen store represents a spatial practice centered on “use scenarios” as the brand transitions from online platforms to physical retail.
▲门面
在对 Oneup 品牌的理解中，我们没有将空间视为被快速浏览的展示界面，而是将其设想为一个更接近真实使用状态的场所，还原“家”的松弛内核，允许人放慢脚步，走动、坐下或交流。
In our understanding of the Oneup brand, the space is not treated as a display environment meant to be quickly browsed. Instead, it is conceived as a place closer to real use, restoring the relaxed core of “home” and allowing people to slow down, walk around, sit, or engage in conversation.
前厅与后厅：不同节奏下的空间组织
Spatial Organization at Different Paces
▲以木框架结构建立空间秩序
门店平面被划分为前厅与后厅两个区域。入口前厅通过四根立柱建立空间秩序，结构本身承担起组织动线与视线的作用。在克制的空间处理下，前厅形成一种介于开放与停留之间的状态，使进入门店的节奏被有意放缓。
The store layout is divided into two areas: a front hall and a back hall. In the front hall, four columns establish spatial order, with the structure itself organizing circulation and sightlines. Through a restrained spatial approach, the front hall occupies a state between openness and pause, deliberately slowing the pace of entry into the store.
▲前厅
前厅铺设的克莱因蓝色地毯，是在功能与体验之间反复权衡后的结果。一方面，它提升了行走与停留时的舒适度；另一方面，克莱因蓝以去装饰性的方式介入，在整体温和的空间基调中形成清晰而稳定的视觉记忆。
The Klein blue carpet laid in the front hall is the result of repeated consideration between function and experience. On one hand, it enhances comfort while walking and lingering; on the other, the Klein blue is introduced in a non-decorative manner, forming a clear and stable visual memory within the overall gentle spatial tone.
▲后厅
后厅尺度相对紧凑，空间色调被处理得更加轻盈，以缓解空间压力并提升使用舒适度。空调系统在设计阶段即被纳入整体考虑，设置于鞋区上方，将相对较低的天花留给以坐姿为主的使用区域，同时为收银区保留更为开阔的层高，使不同功能在使用过程中获得更合适的空间条件。
The back hall is relatively compact in scale, with a lighter color palette used to ease spatial pressure and improve comfort. The air-conditioning system was integrated into the design from an early stage and positioned above the shoe area. This allows the lower ceiling height to serve areas primarily used in a seated posture, while reserving a more generous ceiling height for the cashier area, ensuring that different functions receive more appropriate spatial conditions during use.
▲收银台
围绕「使用感」的材质与细节选择
Materials and Details Centered on “Use”
▲柚木立柱和胡桃木家具
温润原木贯穿整个空间——从前厅到后厅，从立柱、家具到展示柜与陈列架，材质成为空间组织中的重要组成部分。
Warm-toned wood runs throughout the entire space—from the front hall to the back hall, and from columns and furniture to display cabinets and shelving—becoming an important component of spatial organization.
▲可调节的陈列架
在陈列系统的设计中，货架采用不锈钢与层板的组合方式，避免单一横杆带来的展示限制，使服装与配饰在空间中拥有灵活的组合可能。部分货架被设计为可移动状态，以回应品牌在不同阶段对使用方式与陈列调整的需求。
In the design of the display system, shelves combine stainless steel with layered boards, avoiding the limitations of single horizontal rods and allowing clothing and accessories greater flexibility in arrangement. Some shelves are designed to be movable, responding to the brand’s evolving needs for use and display adjustments at different stages.
空间体验
Spatial Experience
▲空间细节
我们将软装作为空间结构的一部分，嵌入不同功能区之中，在试穿、交流与短暂停留之间建立清晰而克制的使用关系。空间在保持合理尺度的同时，与 Oneup 所倡导的城市运动生活方式形成呼应。
We treats furnishings as part of the spatial structure, embedding them within different functional zones to establish clear yet restrained relationships between fitting, conversation, and short pauses. While maintaining appropriate scale, the space responds to the urban sports lifestyle advocated by Oneup.
今朝风日好，朝朝风日好。
One fine day, every day is delightful.
平面图：
项目信息：
项目名称：Oneup
项目地点：广东省深圳市南山区华润万象天地L325
项目时间：2025
项目面积：145㎡
主要材料：柚木、胡桃木、金属、涂料
设计机构：of gaaarden design
设计总监：李俊鹏
项目团队：张威利、方如林、苏嘉诚、周润阳
摄影团队：十观 赵宏飞
Project : Oneup
Location: L325, MixC World, Nanshan District, Shenzhen, Guangdong Province
Year: 2025
Area: 145㎡
Materials: Teak, Walnut, Metal, Artistic Coatings
Architects: of gaaarden design
Lead Architect: Junpeng Li
Design Team: Weili Zhang, Rulin Fang, Jiacheng Su, Runyang Zhou
Photographer: Tenvisons, Zhao Hongfei
