Neutra Architects | 16开上海万象城店 | Hi设计

16开的线下空间带来的是一扇欢迎之门，邀请人们走近产品，体会细节，并探索产品背后品牌的技艺匠心。

The 16 Utensil space presents a welcoming door, inviting people to approach the products, experience the details, and explore the craftsmanship behind the brand.

在这个项目里，“聚焦”和“阵列”是进行设计叙事的关键词。我们利用和产品本身相适宜的陈列方式和由光线塑造的秩序作为媒介，着眼于细节之美，聚焦产品本身的技术（复合蛋壳釉）。

In this project, “Focus” and “Array” served as the key narrative drivers. We employed product-sympathetic display methods and a light-defined order as our medium to highlight the beauty of minutiae, bringing the core technique—the composite eggshell glaze—into sharp focus.

同时，空间里保持着强有力的色彩系统识别度，不仅是产品阵列本身，还加入了原料试片的相关展示，讲述品牌背后的工艺（高温釉料色彩系统）。

Simultaneously, the space maintains a strong, recognizable color system. This is expressed not only through the product arrays themselves but is also reinforced by displays of raw material samples, telling the story of the brand’s craftsmanship—its high-temperature glaze color system.

空间材料上，灵感来自于陶瓷素胚出窑时的氛围，米白色肌理感的涂料，粗糙的木丝吸音板和品牌研发的回收瓷的应用等，共同构成了低调温和的天然基底，吸睛的色彩系统在这样一个中性平和的画布上渐次展开。

The material palette draws inspiration from the atmosphere of ceramic bisque emerging from the kiln. Off-white textured paint, rough wood-wool acoustic panels, and the brand’s own recycled ceramics collectively form a subdued and warm natural base. Upon this neutral and serene canvas, the eye-catching color system gradually unfolds.

此外，16开纸张开数的比例，我们也应用到了墙面材料的工艺分割上，让品牌的视觉概念也在空间中得到延续。

Additionally, the proportion of the 16 utensil paper size has been applied to the technical segmentation of wall materials, allowing the brand’s visual concept to extend into the space.