及上室内设计｜WANDIAN零售空间

01 设计构思

Design concept

将空间内的原有柱子做圆形处理，以体块划分来打破空间的单调性。两侧墙面采用对称的半圆形设计，与中心圆形形成视觉呼应，强化空间的平衡与秩序。

The original columns in the space are rounded and divided into blocks to break the monotony of the space. The walls on both sides adopt symmetrical semi-circular design, which forms a visual echo with the central circle and strengthens the balance and order of space.

中间的圆柱将空间划分成不同功能区，且与两侧墙面的半圆形柱体通过大小对比形成层次变化，增加了空间的层次感。

The cylinder in the middle divides the space into different functional zones, while the contrast in scale between it and the semicircular columns along the side walls creates a layered variation, enhancing the sense of spatial hierarchy.

设计概念——线引

以“线引”为设计概念，由一条线延伸出无数条线，利用线的指向性在空间内形成动态引导。

With the design concept of “line guidance”, multiple lines extend from singular line, and dynamic guidance is formed in space by using the directivity of lines.

直线条贯穿于墙体，在视觉上形成导向性路径，弧形柱体结构做为空间支撑，围合出休息区、陈列区等功能分区，通过直线和曲线的组合丰富空间层次，构建一个摩登气质与时尚优雅的商业零售空间。

Straight lines run through the walls to create directional visual pathways. As a space support, the arc-shaped column structure encloses functional areas such as rest zones and display zones, and enriches the spatial hierarchy through the combination of straight lines and curves, thus building a modern and fashionable and elegant commercial retail space.

02 线性秩序

Linear order

门头设计突破传统商业形态，以米白色不规则波浪型面板构建差异化外观。入口和橱窗最大化敞开，引入自然光增加空间亮度与通透感。

The storefront design breaks through the traditional commercial form, and the off-white irregular wavy panel is used to build a differentiated appearance. Maximize the opening of the entrance and window, and introduce natural light to increase the brightness and transparency of the space.

橱窗装饰屏风兼具隔断功能，成为品牌对外展示的窗口。

The window decoration screen serves dual functions as a spatial partition and a curated brand interface, strategically transforming display architecture into a narrative medium.

以贯通墙面的主线条为视觉导向，从入口延伸至空间深处，引导消费者视线自然落至收银区与陈列区。线性灯带沿着引导轨迹铺设，在视觉上柔化空间的硬朗感，为衣物陈列提供良好的光线。

Guided by the main line running through the wall, it extends from the entrance to the depth of the space, guiding consumers’ eyes to the cashier area and the display area naturally. The linear light strip is laid along the guiding track, which softens the sense of toughness in the space visually and provides good light for clothing display.

顶部的天花设计天花以片状线条排列，在垂直方向形成视觉牵引。

The ceiling at the top is designed to be arranged in sheet lines, forming visual traction in the vertical direction.

空间前场利用环形中岛货架规整场地，不锈钢的金属质感，与亚克力树脂板的精致细腻相结合，形成了强烈的材质对比。

The front area of the space is organized using a circular island shelf, creating a sense of order. The metallic texture of stainless steel is combined with the exquisiteness of acrylic resin plate, which forms a strong material contrast.

03 弧形柱体结构

The arc cylinder structure

在直线条的空间，中间的弧形柱体在满足结构支撑功能的同时，增设装饰层板用于物品陈列，连通前场售卖区与客流通道，实现人流动线的贯穿。

In the space of straight lines, the arc-shaped column in the middle meets the structural support function, and at the same time, decorative laminates are added for the display of articles, which connects the frontcourt sales area with the passenger flow passage to realize the penetration of the moving line of people.

圆柱表面嵌入曲面LED屏幕，以动态视觉打破空间的静态格局，为空间增添现代与时尚氛围。

The cylindrical surface is embedded with curved LED screen, which breaks the static pattern of space with dynamic vision and adds modern and fashionable atmosphere to the space.

后场休息区选用圆形地毯呼应弧形柱体结构，深色绒布沙发与实木的碰撞，传达空间的沉稳感，诠释品牌极简静奢的调性，试衣间的线性灯兼具照明功能与“线引”设计概念吻合。

In the backcourt rest area, the circular carpet echoes the arc-shaped column structure, and the collision between the dark velvet sofa and the solid wood conveys the sense of calmness of the space and interprets the brand’s minimalist and luxurious tonality. The linear lamp in the fitting room has both the lighting function and the design concept of “line guidance”.

弧形柱体通过嵌入式装饰层板与墙面结合，有效释放空间体量，鱼肚白大理石与实木的材质碰撞在冷暖质感中形成视觉对比。

The arc-shaped column is combined with the wall through the embedded decorative laminate, which effectively releases the space volume. The collision between the material of fish-belly white marble and solid wood forms a visual contrast in the cold and warm texture.

定制化陈列货架顺应柱体弧度延展排布，通过渐次递进的弧形曲面造型强化空间导向性，引导消费者自然行走。

Customized display shelves conform to the extended layout of cylinder radian, and strengthen the space orientation by gradually progressive arc surface modeling to guide consumers to walk naturally.

沿墙线性排列的条形货架顺应购物动线有序延伸，中岛区设置具有动线分流功能的展台与休憩沙发凳，又层层递进的引导消费者深入购物空间。

Linear wall-mounted shelving systems align with the inherent shopping circulation patterns to extend rhythmically along perimeter walls, while the central island zone incorporates circulation-bifurcating display plinths and modular lounge stools with ergonomic typology. This spatial choreography establishes a layered progression that guides customers through curated spatial penetration into the retail depth.