VeVelte设计师品牌集合店，汇聚了众多引领潮流的优质品牌，其中不乏中国新锐服装设计师的作品，希望可以将中国设计推向世界更广阔的舞台。
VeVelte Designer Brand Collection Store, which gathers many trend-setting quality brands, including the works of China’s emerging fashion designers, hopes to promote Chinese design to a broader stage in the world.
弹性工作室受邀为VeVelte品牌位于银泰中心的门店打造全新形象。银泰中心作为合肥当地的高端商场， VeVelte希望此次门店不仅限于作为品牌形象的一种展现，更希望它能成为VIP会员沙龙聚集地，进而提升品牌与消费者之间的互动与联系。
Tens Atelier was invited to create a new image for the VeVelte store in Yintai Center. As Yintai Center is a high-end shopping mall in Hefei, VeVelte hopes that this store will not only serve as a showcase for the brand’s image, but also as a gathering place for VIP members to gather in a salon, thus enhancing the interaction and connection between the brand and consumers.
▲内部概览
▲入口空间
由于场地的限制，靠近店铺入口的区域有一个较大的排烟管道阻挡视线，店铺中原始结构柱较多且排列非常不规则。我们提出了“巨石“的概念，希望通过“巨石”的形态，引导顾客视线和人流动线，同时利用“巨石”的特点来消减掉空间中柱子的存在感，此外，“巨石”形态还有助于将店铺空间分隔为不同的品牌展示与功能区，优化空间利用和体验。
Due to the constraints of the site, there is a large smoke pipe blocking the view near the entrance of the store, and there are many original structural columns in the store which are arranged in a very irregular way. We proposed the concept of “boulder”, hoping that the form of “boulder” can guide the customer’s view and flow of people, and at the same time, we can use the characteristics of “boulder” to reduce the presence of columns in the space. In addition, the “boulder” form also helps to separate the store space into different brand display and functional areas, optimizing the use of space and experience.
▲设计逻辑生成
“石头的隐喻特性是由空间体现的”即石头的意向由空间带给人的感受进行传达。在此次的空间设计中，我们追求的不是直接将自然界的石头搬入空间，而是通过石头形态的隐喻，提炼出抽象的几何形态，以此构建符合VeVelte品牌特色的空间标识。这种方法让石头的抽象概念与VeVelte品牌紧密结合，通过空间感受传达出石头的隐喻意义。
“The metaphorical character of stone is embodied by the space”, i.e. the intention of the stone is conveyed by the feeling that the space brings to people. In the design of this space, what we seek is not to bring the natural stone into the space directly, but to refine the abstract geometrical form through the metaphor of the stone form, so as to build a space identity in line with the characteristics of the VeVelte. This approach allows the abstract concept of stone to be closely integrated with the VeVelte, conveying the metaphorical meaning of stone through the spatial experience.
▲“巨石阵”
▲陈列
▲细节
考虑到每个品牌在不同季度都会有新的主题，空间的陈列也需要满足频繁更替的需求。我们选择了统一的暖黄色作为整体色调。同时，在墙面设计上采取留白处理，以便于进行陈列展示和海报的招贴，保持空间的灵活性和适应性。
Considering that each brand will have a new theme in different seasons, the display of the space also needs to meet the needs of frequent turnover. We chose a uniform warm yellow as the overall color. At the same time, we left the walls white for display and posters to maintain the flexibility and adaptability of the space.
▲平面图
项目信息——
项目名称：VeVelte银泰中心店
项目类型：零售
项目地点：中国 合肥
项目面积：250㎡
业主单位：VeVelte
设计公司：弹性工作室
设计总监：谭晨，牧之
设计团队：郭艳琴、李正志、侯雨彤
完成年份：2023.05
摄影版权：禾谋制像
联系邮箱：[email protected]
主要材料：艺术涂料、真石漆、不锈钢
Project Information——
Project Name: VeVelte Yintai Centre Store
Project Type: Retail
Location: Hefei, China
Area: 250㎡
Client: VeVelte
Spatial Design: Tens Atelier
Design Lead：Tan Chen, YUI
Design Team：Guo Ankey, Li Zhengzhi, Hou Yutong
Completion Time: May 2023
Photography: MRC
Contact Email: [email protected]
Materials: Art Paint, Lacquer, Stainless Steel
