Yinno unico品牌理念是展现当下女性在智慧、学识、勇敢、自信、时尚和艺术修养多领域和维度的自我成长之精神。而代表着女性力量的觉醒、冲破传统固有束缚的智慧女神雅典娜,可以说是现代女性的缩影,也是设计师对于Yinno unico品牌的深刻认知和理解,以展现多维度空间的源泉。

The brand concept of Yinno Unico is to show contemporary females’ spirit of self-growth in multiple dimensions including wisdom, knowledge, courage, confidence, artistic cultivation, etc. Athena, the goddess of wisdom who represents the awakening of females’ power and the break of traditional shackles, is still a role model for modern women today, and offered a main source of inspiration for MMC DESIGN to conceive a multi-dimensional space for Yinno Unico to convey its brand values.


“What kind of space makes users feel like a goddess?”


To create a space filled with the divinity of goddess, the design team drew on the breathtaking primitive strength of the Parthenon dedicated to goddess Athena and the Pyramids.


The primitive geometric forms of those ancient treasures carry the beliefs derived from nature, and “illuminate” architecture, history and spirit like light.


The triangular and rectangular forms of the Parthenon and the Pyramids are brought into the boutique store, showing geometric changes while producing a certain order. The geometric aesthetics expresses human’s respect for nature, contains the secrets of the universe and embodies mankind’s spirit of continuous exploration. By playing the game of “building blocks” from the perspective of children, the designers created a pure multi-dimensional space, which is a romantic expression of eternity via divine geometry.

▲立体平面图 Diagram


Veil of the universe


The store’s entrance features curved walls, circular lines inscribed on the floor, and a rock at the center. And the light, like a piece of gauze, falls down gently from the sunken ceiling along round structural edges, filling the space with a tranquil atmosphere. Behind this “veil” is the divine goddess or the mysterious universe, echoing what Johannes Kepler explained in his work Mystery of the Universe – god designed the solar system through Platonic solids.

以“弧线”立面形式分割开又串联起的空间是来自Joma Sipe画布上秩序、几何绘出形态的空灵:在连续的阶段下是永远不会熄灭,经历无尽的时间和岁月后,形态就是她自己。空间的探索,也是对生命哲学的内在隐射。

Curved walls that separate yet connect various functional areas in the store are inspired by Joma Sipe’s works, which portray scared geometry and order on the canvas and show the form of endless cycles. The design of this space is an implication of life philosophy to some extent.

▲Joma Sipe作品:The Chapels of Silence  The Chapels of Silence by Joma Sipe


Rhythm of geometry


“Architecture is frozen music”, while the stairs are the most aesthetic variation of this piece of music. The staircase in the boutique store is a bridge connecting 1F and 2F, and offers people a journey of self-exploration as walking along it. More importantly, as a transition in this commercial space, it needs to guide consumers to the upstairs in an intriguing way.


With rigorous proportions and geometric shapes, the stairs are enlarged step by step from the side and aerial views, thus creating a vertical, intensive and guiding visual focus. The continuous, variable rhythm penetrates the mirror, producing charming “melodies” in the space.


Vitality of light


The designers resorted to light to unveil nature in this geometric, non-natural space, and to produce an artistic ambience. The flutes of ancient Greek temple’s Doric columns are incorporated into structures, furniture and space in the form of gaps. Light penetrates those gaps, and touches the interior finishes that simulate the textures of Pentelic marbles used in the construction of the Parthenon, seeming to tell the story of the past. The light that passes through the spatial axis creates a dialogue among past, present and future, whilst endowing the space with vitality.


The natural lighting highlights the fabrics of clothes, ceramic-like spatial textures and the red arc-shaped steel island. Hues, textures and materials contrast yet integrate each other. In the form of light, an infinite “axis” stretches through the space.


“People enclose themselves, thinking that space is too scary and time is too pathetic. They feel at ease in their enclosed realm, believing that there are white walls and soft beds to replace infinite space and time.” This is how Shuntarou Tanikawa narrates space in his poem. The “soft beds” and “white walls” express the fluid poetry of space.


Geometry as the sail


In the article Floating Modernism, Japanese master architect Fumihiko Maki explained that Until the 1970s, architects all coexisted in a large boat named “Modernism”. But, as Modernism expanded and dispersed, that boat has disappeared, with its style, theory and manifestos thrown into the open sea. Fortunately, there are still some swells that guide us in unknown directions.


Rock murals in the primitive society, beliefs as well as the spiritual world of philosophers, mathematicians and artists are often related with geometry, which establishes a dialogue between the physical and spiritual, nature and thinking. The space shaped by superimposed geometric structures creates an immersive emotional experience, conveying the eternity of time and forms.

▲一楼平面图1F plan

▲二楼平面图2F plan


项目名称:杭州YINNO UNICO服装买手店


项目地点:中国 杭州










Project information——

Project name:YINNO UNICO Boutique Store, Hangzhou

Area:310 square meters

Location:Hangzhou, China

Completion time:May 2022

Design firm:MMC DESIGN

Chief designer:Chen Linping

Design team:Liang Yuan, Zhang Ji, Xu Chenglin, Qu Bingjie

Space photographs:HAMO VISION / Ye Song

Project video:HAMO VISION / Liang Zhenxing

Lighting design:Hangzhou Guangji Lighting Design Co., Ltd.

Main material:Cemher micro cement (supplied by Modamuri)

Construction firm:Hangzhou Taoyi Architectural Decoration Engineering Co., Ltd.