鲁班时代建筑装饰设计 | HERPARKER概念店

冰火交融 Ice and fire blend

空间是品牌价值呈现的重要载体，

从材质选择到肌理形态；

塑造品牌价值的高度一致。

Space is an important carrier for brand value presentation,

From material selection to texture morphology;

Highly consistent in shaping brand value.

HERPARKER坐落于深圳南油高端时装批发市场，该区域主要面对的是全国各地的二级三级批发商，是全国高端时装设计、生产、批发的一个地域性、代表性的标杆基地。

Herparker is located in Nanyou high-end fashion wholesale market in Shenzhen. This area mainly faces secondary and tertiary wholesalers all over the country. It is a regional and representative benchmark base for national high-end fashion design, production and wholesale.

空间本身就是一种媒介，店面形象是商业设计中一个重要的组成部分，不光要有新颖的设计，更要侧重于产品的展示，这样才能够营造出好的购物空间，吸引消费者的注意力。LubanEra·Design受HERPARKER主理人委托，为店铺打造全新的体验空间。

Space itself is a medium. Store image is an important part of commercial design. It should not only have novel design, but also focus on product display, so as to create a good shopping space and attract consumers’ attention. Lubanera · design is entrusted by the principal of herparker to create a new experience space for the store.

▲效果图 Rendering

每个服装商城由大大小小的服装档口组成，销售形势主要以批发为主。传统档口设计普遍随意，无法给予顾客深刻品牌印象。LubanEra·Design创意总监打破过往批发档口设计的固有思维，让HERPARKER主理人用品牌的思维模式做批发，将其打造成能够让消费者对HERPARKER产生清晰的识别并唤起消费者品牌联想的概念空间。

Each clothing mall is composed of large and small clothing stalls, and the sales situation is mainly wholesale. The traditional stall design is generally arbitrary, which can not give customers a deep brand impression. Lubanera · design creative director broke the inherent thinking of wholesale stall design in the past, let the principal of herparker wholesale with the brand thinking mode, and built it into a conceptual space that can enable consumers to clearly identify herparker and arouse consumers’ brand association.

▲轴侧动图 Dynamic diagram of shaft side

▲轴侧图 Shaft side view

▲轴侧分解图 Exploded view of shaft side

▲灵感与启发 Inspiration and inspiration

红色是具有感染力的，它带有明显的情绪性倾向，充满欲望与热情，以情感激发客户的感官体验来达到极致的消费体验。不锈钢的冷艳光泽自带种特有的未来感，轻盈空灵。而当热情的红遇上冰冷的金属，空间便多了一层精神层面的渲染与引领。

Red is infectious. It has obvious emotional tendency, full of desire and enthusiasm, and uses emotion to stimulate customers’ sensory experience to achieve the ultimate consumption experience. The cool luster of stainless steel has a unique sense of future, light and ethereal. When the warm red meets the cold metal, the space will have a layer of spiritual rendering and guidance.

不锈钢与微水泥作为主基调，两种不同风格调性的材质碰撞，形成独特的空间语言。

Stainless steel and micro cement as the main tone, two different styles and tonal materials collide to form a unique spatial language.

立柱在店铺中形成了一个自然的交汇点，这也是HERPARKER门店中的一个重要元素，将视觉中心直接引入内部的空间环境。

The column forms a natural intersection in the store, which is also an important element in the herparker store. It directly introduces the visual center into the internal space environment.

圆形不锈钢展台围绕视觉重心，方便顾客选购同时也优化了空间中的人流走向。

The round stainless steel booth focuses on the visual center of gravity, which is convenient for customers to purchase and optimize the flow of people in the space.

不锈钢加强了空间的延伸感，墙壁的界限被弱化，与红色立柱的碰撞，冷暖色的交融让空间感得到平衡。

Stainless steel strengthens the sense of extension of space, the boundary of the wall is weakened, the collision with the red column and the blending of cold and warm colors balance the sense of space.