回溯 Retrace
空间略呈方形，有城墙环绕，四面均设城门，城内纵横交错，布局有如棋盘，此为庞贝。因维苏威而毁灭，因毁灭而得到永恒。
The space is slightly square, surrounded by walls, with gates on all sides, crisscrossing the city in a chessboard-like layout. This is Pompeii. Which was destroyed because of Vesuvius, and got eternal for the same reason.
▲外立面
▲入口
如果说Pompeii是UMA WANG通过设计对历史的解构与还原，那么这个空间则是通过所有素材去试图回溯这一失落的文明。是致敬，也是回溯历史后的新生。
If Pompeii is UMA WANG’s deconstruction and restoration of history through design, then this space tries to trace back this lost civilization through all the materials. It’s a tribute, but also a rebirth after looking back on history.
隐喻 Metaphor
肃穆而凝练，古朴而神秘。
Solemn and concise, primitive and mysterious.
▲一层概念手绘
▲环形展示区
2000年后火山灰之下的斑驳与历史厚重感，通过空间中环形阵列感的地面砖块、内壁材质、木质元素的运用得以传递。
The sense of history beneath the ash after 2000 years are conveyed through the annular distribution of floor bricks, interior materials and wood elements in the space.
▲天顶
▲绿植
在此肃穆之中，顶光自上穿透室内，落点于地面正中的绿植之上，以此隐喻废墟之后希望降临。
In this solemnness, the top light penetrates the room from above and falls on the green plants in the middle of the ground, as a metaphor for the arrival of hope after the ruins.
▲一层展示区
教堂、神殿，两千年前充满敬畏感的古文明氛围，通过凝练而克制的组合，在此得以再现。
Churches, shrines, and the awe-inspiring atmosphere of ancient civilization two thousand years ago are recreated here in a concise and restrained combination.
▲展示区细节
新生 Rebirth
Pompeii系列出现了UMA作品中少有的亮色，以此还原火山灰坠落时的光泽，同时也象征着新生。
The Pompeii series features Uma’s rare fluorescent colors to restore the luster of falling ash and to symbolize new life.
▲试衣间
空间之于此概念，亦在呈现之中给予回望。在整体古朴氛围的营造之下，穿过环形空间深入其里，在试衣帘的掩映下，红色色泽依稀可见。
The concept of space is also reflected in the presentation. In the overall simplicity of the atmosphere, through the annular space deep into it, in the fitting room under the shade of curtain, red color can be seen.
▲空间细节
恰如火山爆发时，猩红而炙热的瞬间。以此呼应该系列中UMA的喻比，同时色彩的对撞亦为空间带来更多层次。
Like the eruption of a volcano with a red and hot moment. This call should be the metaphor of UMA in the series, and the collision of colors also brings more layers to the space.
▲旋转楼梯
沿旋转楼梯拾级而上，光阴由暗转明，时空随之迭代变幻。
Ascend the steps along the rotating staircase, the light turns from dark to bright, and space changes accordingly.
▲光影
蝶变 Epiphqny
一改楼下的古朴神秘氛围，台阶之上，以银白两色主导的空间，豁然拉开了视野的边界。
Different from the primitive and mysterious atmosphere downstairs, on the steps, the space dominated by silver and white suddenly opened the boundary of vision.
▲二层新品展示区
时空概念在此拥有更为多维的表达，感官在此碰撞、交汇，赋予空间独特的语言体系。
The concept of time and space has more multidimensional expression here, where the senses collide and intersect, giving the space a unique language system.
▲概念手绘
▲不锈钢轨道展示区
圆形与直线的不锈钢轨道展示架为视觉动线，有序的串联起整个空间。
The circular and linear stainless steel rail display frame is a visual moving line, which connects the whole space in an orderly way.
▲鞋品展示区
先锋 Pioneer
hug自诞生之初便肩负着甄选全球独立设计师作品的使命——将不同优质设计品牌整合其中，乃至hug自有的Merci Beauty。
Since hug’s inception, it has been its mission to select the works of independent designers from around the world — to integrate different quality design brands, including Merci Beauty of hug’s own.
▲二层展示区
曲面元素的应用在一定程度上中和了银色所带来的冰冷，独属于hug的品牌蓝穿插其中，极具未来与先锋感。
The application of curved surface elements to a certain extent neutralized the coldness brought by silver, and hug brand blue was interlaced with it, showing a sense of future and pioneer.
▲展示区细节
▲造型区
▲VIP室
前卫而中性，包容而并蓄。既有西方流行文化中的现代感，也贯穿着来自东方的当代意识。
Avant-garde and neutral, inclusive and storage. Not only the modern sense in western pop culture, but also the contemporary consciousness from the east.
▲天花板细节
全铺无影灯膜天花的运用则在最大程度上褪去属于外界的噪音，让空间聚焦服饰本身，极大程度上延长了空间的使用周期。克制而纯净，时髦而不傲慢。
The use of shadowless lamp film ceiling fades the noise belonging to the outside world to the greatest extent, so that the space focuses on the clothing itself, which greatly extends the use cycle of the space. hug is hug, hug is more than hug.
▲立面
▲一层平面
▲二层平面
项目信息——
项目名称：hug x UMA WANG全新概念店
项目地点：中国成都
面积：485m²
完成时间：2020年12月
主案设计：Tommy Yu
协同设计：April Lo、Deniel Hwang
动画设计：Vivi Lee
主要材料：不锈钢，艺术涂料
平面设计：一么多Design
家具提供：YEPOM、Hodays
灯光方案：ArtLuci、Mario Tsai
合作艺术家：Uma Wang、Ziggy Chen、Xander Zhou、SHAW STUDIO、OUDE WAAG
摄影：形在空间摄影 | 贺川
文案：SIJIA
Project Information——
Name：hug x UMA WANG全新概念店
Location：Chengdu, China
Area：485m²
Date：Dec 2020
Design in charge：Tommy Yu
Cooperative Design：April Lo、Deniel Hwang
Animation Design：Vivi Lee
Main Material：Stainless Steel, Art Paint
Graphic Design：一么多Design
Furniture Supplier：YEPOM, Hodays
Lighting Solution：ArtLuci, Mario Tsai
Artist：Uma Wang, Ziggy Chen, Xander Zhou, SHAW STUDIO, OUDE WAAG
Photographer：Here Space | 贺川
Article：SIJIA
