叶梹室内设计丨Conemoting market一家通往线上的店铺

接连着90年代的老居民楼，同框的就是Conemoting Market，深圳的潮人竟然如此的接地气，虚拟世界里面的实体空间根本不在乎在哪里，选址只要有网红潜质就可以了，Cecily 和 J.Howell看中这个一楼附加五米层高地下室的商铺，大概是可以满足她们对集合店的全部想象吧！

The Conemoting Market lies next to the old residential buildings of the 1990s. A shop in this market is chosen by Cecily and J. Howell， which is on the ground floor with five metres of basement and probably able to satisfy their imagination of a buyer shop. Because the fashionable people in Shenzhen don‘t care where the physical space is in the virtual world as long as it has the potential of Internet celebrity.

▲户外空间

给90后发微信大多数都是秒回的，他们一天使用手机屏幕的时间超过八个小时，平均三分钟看一次，线上是阳光普照区域以外的一个魔界，虚拟与现实被允许合理地重叠在一起，表达自我可以没有边界，平胸或肥胖，脸上疙瘩褶皱全部可以PS，镜头面前的主体获得第二次完美生命，于是公共场所的延展性得到了空前的宽广！店铺已经不仅仅是陈列商品和销售商品，应该称作“线上的物理空间”。

Most of the Post-90s generation in China reply WeChat messages in seconds. They use the mobile phone for more than eight hours a day， and they watch it every three minutes. There is a magic world where virtual and reality are allowed to overlap reasonably. People can express themselves without borders. Flat-chested or fat， all the pimples on the face can be retouched by Photoshop， and the subject in front of the camera gets a second perfect life， so the scalability of public places is unprecedentedly broad. Stores are no longer just displaying and selling goods， they should be called “online physical space”.

▲一层酒吧

店铺从单纯的销售空间进化为生活方式载体，然后又转化成社交场所，现在又变成通往线上世界的黑洞，依据这个逻辑发展，空间的信息承载能力顿时成倍放大！或许陈列和柜台销售已经可以当作店铺末尾的功能来处置了！开这个店到底可以干些什么事情呢？设计师的创造力被激发出来了！手法开始夸张起来，于是具体的材质，颜色，物体，光线，声音都集体进入到第二状态，业主也明确地知道这家店不仅是服务现实世界的人们，奇妙的想法进一步得到了发展！

Stores evolved from a simple sales space into a lifestyle carrier， and then transformed into a social place. Now it has become a black hole leading to the online world， whose information carrying capacity is suddenly doubled. In this situation， perhaps display and counter sales can already be handled as a supplementary function of the online stores. In the online shops， the creativity of designers is stimulated and the technique of expression began to exaggerate， so the specific materials， colors， objects， light， and sound all entered the second state collectively. The owner also clearly knew that this store was not serving people in the real world， and the wonderful ideas were further developed.

▲通往负一层的楼梯

也就是说在深圳老居民区的楼房里，我们可以为线上的空间去制造一个物理空间！新生代自我表达欲望可以在这个空间得到释放！城市老社区的激情和包容性被点燃！同时也折射出中国城市商业生态多元化的进展！

In other words， in the building in the old residential area of Shenzhen， we can create a physical space for the online space， in which the self-expression desire from the young generation can be released， the passion and inclusiveness of the old city community is ignited， meanwhile， it reflects the progress of the diversification of commercial ecology in Chinese cities！

▲展示区

Conemoting market的空间叙述语言几乎可以是放任的，寓言，幻觉，伤痛，童真，陷阱，暧昧，药店，警告，科幻，抚慰，阶梯，经典，剧情，可爱，黑白，红色和欲望都被和谐地安置在一起，580平方米的空间是一个制造“线上人间”的剧场，在这里服装高级地成为思想的表皮，咖啡可以是弄骚的道具，那么一楼的酒吧应该是通往魔界的火箭！

The space narrative language of the Conemoting market can be almost laissez-faire. Allegory， hallucinations， pain， innocence， traps， ambiguous， pharmacies， warnings， science fiction， comfort， steps， classic， plot， cute， black and white， red and desire are all harmoniously placed together， the 580-square-meter space is a theater that creates the “online human world”， where clothing is a high-level skin of thought， and coffee can be a messy prop.

▲通道

实体店的僵局和功能在Conemoting market被轻松地打破了，在这里，客人在店铺拍照成为价值增长点，一张网红照片的获客能力和带货潜能在线上真的无法估量！设计赋予了这个店铺全新盈利通道！

The deadlock and functions of the brick-and-mortar stores are easily broken in the Conemoting market. Here， customers take photos in-store as a point of value growth. You can’t imagine how great the customer acquisition potential and influence of an internet celebrity photo is online！ Design gives this shop a new profit channel！