Design thinking based on the business world
Yiwu is located in Zhejiang Province, the geographical centre of Hangzhou, Ningbo and Jinhua, with intensive exchanges with other cities in Zhejiang. EQUATOR PEAK COFFEE is in the centre of Yiwu, with easy access to the city and a riverside view. It is close to Wanda Plaza and high-end residential areas, with a stable audience with a certain level of purchasing power.
The architect tries to present and explore the relationship between the building and the city through the visual extension.
As a downtown area with a high level of commercial traffic, it also seems to be in desperate need of a little respite, a place to stop and rest, relax and chat with others, or take a shallow moment of leisure amid the bustling city.
About coffee – a medium of interaction between interior and exterior
In the past, our impression of coffee shops seemed stuck in the following two stages： the earliest buy-it-and-go pure coffee sales, or the coffee-based lifestyle, as exemplified by Starbucks. These two models, whether in operation methods or interior design, both emphasise the private sphere to a greater or lesser extent. They are highly inward-looking and private to consumers.
而EQUATOR PEAK COFFEE想要打造的，却是一种新型的社交型咖啡厅，这或许是为了体现当下人们日益增长的社交需求，又或者说，是将这种需求投射到了空间的设计上。
What EQUATOR PEAK COFFEE wants to create is a new type of social cafe, perhaps to reflect the growing need for social interaction or perhaps to project this need into the design of the space.
Lefebvre considered the concept of space dialectically, as both objective and subjective, subservient to its physical characteristics and derived from the social properties of its use.
Interestingly, the ‘café’ is seen as a social medium, expanding from the interior to the exterior, transforming from inward to outward-looking. The design is also a metaphor for the increasing social demands of society, with coffee or coffee shops now becoming a figurative expression of social interaction.
The extension and integration of space are reflected in the materials
As for the selection of materials, the architect tries to minimise the design language to maximise the visual effect from the interior to the exterior.
The overall design is dominated by red and white. The flooring and most interior walls are made of red brick, wood and stone, allowing the space to form a material sensory unity that extends from the inside to the outside.
The fa?ade, on the other hand, is more of a white interface. The warm red and wood colours give a sense of envelopment. At the same time, the large areas of white provide a sense of spaciousness. These two colours illustrate the different spatial experiences intended for the interior and exterior.
It is worth noting that mirrors are also used in the interior, with the built-in mirrors mapping the outdoor scenes, creating a ‘juxtaposition’ between the interior and the exterior, which undoubtedly strengthens the connection between the interior and exterior spaces and visually blends the two perceptions.
The external gesture of the façade
As a street-level commercial development, especially one facing a busy urban artery, the treatment of the façade reflects some extent, the external attitude of the design.
The fa?ade is divided vertically in a 1：1 ratio, with the ground floor fa?ade being clean and simple, with the first floor sharpening its permeability through large areas of floor-to-ceiling glass, thus creating a contrast between material and reality while mapping the surroundings onto the glass. The design demonstrates an inclusive gesture independent of its surroundings and the building but simultaneously tries to embrace and integrate it.
The upward folding windows create an outwardly communicative street vending experience, which, combined with the open outdoor dining terrace, subtly creates a resort-like atmosphere.
Design for a ‘camping’ experience
From the interior to the exterior, from the space to the façade, the architects have actively expanded their approach to coffee operations and sales, returning the focus from the spatial and commercial past to the original consumer experience.
They have attempted to visualise “a book and a cup of coffee in the sun” in the design of the space, trying to create a “camping” atmosphere. In their view, coffee should be like camping, where people who know or don’t know each other can communicate and have conversations, a new mode of interaction.
如果社交媒体被看作是线上自由社交的媒介，那么充满包容和开放的类咖啡厅商业是否也可以成为社交的线下媒介呢？“无论陌生人还是熟人都能来此社交”似乎是一个充满理想与美好的希冀，借由EQUATOR PEAK COFFEE项目的落地实践，这种新型的运营模式和社交关系或许将不再遥远。
Suppose social media is seen as a medium for socialising freely online. Can the inclusive and open café-like business also be a medium for mixing offline? It seems that “strangers and acquaintances alike can come here to socialise” is an ideal and beautiful hope. With the EQUATOR PEAK COFFEE project in practice, this new mode of operation and social relationship may not be far away.
▲1F平面图 1F plan
▲2F平面图 2F plan
项目名称：EQUATOR PEAK COFFEE
Project Name：EQUATOR PEAK COFFEE
Design Company：WJ STUDIO
Design Director： Hu Zhile
Design Team：Yang Xi, Zhu Chenshaohua, Yang Lilian, He Guofang