“我仍有一个心愿——要画一家书店，它的外墙在暮霭中是黄色和粉色的……宛如黑暗中的一盏灯。”
——梵高
“My one remaining wish is to paint a bookstore, with its exterior walls yellow and pink in the dusk, like a light shining in the darkness.”
——Van Gogh
本项目位于广西柳州市的商业中心——五星广场。柳州是一个拥有2100年悠久历史的文化名城，也是一个具有包容性和丰富性的多民族聚集地。
This project is located in the commercial center of Wuxing Square in Liuzhou City, Guangxi. Liuzhou is a cultural and historical city with a history of 2100 years, and it is also a diverse and inclusive gathering place of multiple ethnic groups.
五星广场，经过岁月的洗礼，见证着时代的变迁，新华书店在新的历史时期，承载了更多的精神和意义。
Wuxing Square, standing there for years, witnesses the changes of the times. In the new historical period, Xinhua Bookstore carries more spirit and significance.
新华书店是柳州市唯一的国有大型出版物发行企业，在致力于“文化柳州”建设大局的背景下，一马当先，勇于创新，在促进文化产业方面扮演着重要的角色。为此，该书店经过改造，成为一座七层高，共5500平米的现代化书店，为当地人民提供了全新的文化生活场所。
Xinhua Bookstore is the only large state-owned publishing enterprise in Liuzhou City. Against the backdrop of promoting the overall development of “Cultural Liuzhou,” it takes the lead and courageously innovates, playing an important role in promoting the cultural industry. Now the bookstore has been transformed into a seven-story, modern bookstore covering 5,500 square meters, providing a new cultural venue for local residents.
01 以书为媒介的生活馆
A life center with books as a medium.
经调研，新华书店的主要受众是家庭，尤其是35岁到45岁之间的女性顾客。这些家庭会带着孩子来书店， 寻找适合孩子的书籍，培养他们的阅读兴趣和习惯，购买文具和教辅教材等。
According to research, the main audience of Xinhua Bookstore is families, especially female customers between the ages of 35 and 45. These families will bring their children to the bookstore to look for suitable books, cultivate their reading interests and habits, and purchase stationery and teaching materials.
让实体书店重新焕发活力，顺应时代，满足顾客群体的需求，打造以书为媒介的生活馆，是此项目的主旨。因此设计不仅是为了展示书籍，更需强调服务功能，加深文化记忆，打造文化消费，注重阅读体验，力求创造一个亲子休闲、学习成长为一体的文化体验空间。
Revitalizing physical bookstores, adapting to the times, meeting the needs of customers, and creating a life center that uses books as a medium is the main objective of this project. Therefore, the design is not only to display books but also to emphasize service functions, deepen cultural memory, create cultural consumption, focus on reading experience, and strive to create a cultural experiential space that integrates parent-child leisure, learning, and growth.
在五星广场上，新华书店的古典三段式的建筑形体，犹如一本历史巨著，见证着人来人往、岁月如梭。这座建筑在星光的照耀下熠熠生辉，历经时代变迁，顺应时代创新，成为一个令人心驰神往的文化生活圣地。因此设计师以“星”和“心”作为探索主题，通过“纵横叠点”的设计手法，将七个楼层分别作了不同的功能规划，纵横交错，经纬相织, 打造有色彩、有温度的主题空间。
On Wuxing Square, the classical three-part architectural form of Xinhua Bookstore is like a historical masterpiece, witnessing the passage of people and time. This building shines brightly under the starlight, and after undergoing changes of the times, it has become a fascinating cultural and living sanctuary that keeps pace with innovation. Therefore, the designer took “stars” and “hearts” as the exploration theme, and through the design technique of “vertical and horizontal stacking of points,” the seven floors were planned with different functions, weaving a colorful and warm themed space that crisscrosses and interlaces.
02 “纵横叠点”的七层空间
The seven-story space
一层主要是与城市空间相连的区域，为了将室内空间和周边环境融合统一， 在设计中强调商业和文化的交融，主打畅销书和新书，并设置了拍照打卡点及与读者互动的区域。
The first floor is mainly an area connected to the urban space. In order to integrate and unify the indoor space and the surrounding environment, the design emphasizes the integration of commerce and culture, highlighting bestsellers and new books, and setting up areas for photo-taking and interaction with readers.
二层是一个多功能、多业态的空间，设有图书区、集市和水吧，为城市居民创造了一个多样化、便利化和舒适化的阅读生活空间。
The second floor is a multi-functional space, with book areas, markets, and a water bar, creating a diverse, convenient, and comfortable reading and living space for urban residents.
三层和四层则专门为儿童打造了一系列的业态，主题以亲子空间、儿童娱乐、家庭体验、精品文具为主。这两层空间的设计注重儿童的天性和兴趣，创造出一个充满童趣和想象力的环境，让孩子们感受到浓浓的温馨和爱，同时也满足了家长们对孩子成长和教育的需求。
The third and fourth floors are specifically designed for children and offer a variety of services and products, with a focus on creating a space for parent-child interaction, children’s entertainment, family experiences, and high-quality stationery. The design of these two floors emphasizes the natural tendencies and interests of children, creating an environment full of childlike wonder and imagination, where children can feel warmth and love, while also meeting the needs of parents for their children’s growth and education.
五至七层为特色空间，包括自习教室、主题演讲、文学沙龙、茶室和多功能厅等，以扩大经营范围和多元化业态为目的。设计注重实用和美观，满足现代城市的多功能需求，为城市活动和会议提供高质量场所。整体设计和经营模式更符合现代人对多元、创新和便利的需求，扩大书店经营面，提升人们的文化体验和生活品质。
The 5th to 7th floors are dedicated to specialized spaces, including study rooms, lectures, literary salons, tea rooms, and multi-functional halls, with the aim of expanding the scope of operations and diversifying business formats. The design emphasizes both functions and aesthetics, meeting the multifunctional needs of modern cities, and providing high-quality venues for urban activities and conferences. The overall design and operating model better meet the modern people’s demands for diversity, innovation, and convenience, expanding the bookstore’s business scope, and enhancing people’s cultural experience and quality of life.
03有温度的阅读乐园
A Warm Reading Paradise
整体空间的设计充满了优雅和精致，室内拱形的门洞和部分拱形的书架不仅具有独特的外观，更是象征着知识与智慧的门户。门框里点缀着多排拱形灯柱， 以及书架上安装的条形灯柱，让室内明亮又温馨，照亮了每一本书，让它们展现出最佳的阅读效果。
The overall design of the space is full of elegance and delicacy. The arched doorways and some of the arched bookshelves not only have a unique appearance, but also symbolize the gateway to knowledge and wisdom. Multiple rows of arched light columns are dotted within the door frames and installed on the bookshelves, making the interior bright and cozy, illuminating every book and presenting the best reading effect.
不同的区域天花顶采用了不同的金属几何造型，兼具了现代感和艺术感，营造出了舒适、自由、创意的氛围。趣味吊灯也是设计的一大亮点，美观而别致，为整个书店增添了一份别样的灵气。这些设计细节的精心打造，让这家书店既充满文化底蕴，又不失现代化的元素，让顾客可以在这里感受到阅读的乐趣和放松的氛围。
Different areas of the ceiling adopt different metal geometric shapes, which combine modernity and artistry to create a comfortable, free and creative atmosphere. The interesting pendant lights are also a highlight of the design, beautiful and unique, adding a special charm to the entire bookstore. These carefully crafted design details make the bookstore full of cultural heritage while also incorporating modern elements, allowing customers to experience the joy of reading and a relaxing atmosphere here.
设计中处处体现了人性化， 增设了母婴室、卫生间和充足的休息空间，让书籍融入生活的每个角落，让文化提升生活品质，丰富精神世界。在繁华喧嚣的城市中，为家庭提供一个健康温馨、欢乐宁静的休憩净土。
The design is fully humanized, with added amenities such as a mother and baby room, restrooms, and ample rest areas, integrating books into every corner of life and enriching the spiritual world to enhance the quality of life. In the bustling city, it provides families with a healthy, warm, joyful, and peaceful sanctuary for rest and relaxation.
每个都市人的心中，都有一家独属于自己的书店。一座城市，更需要越来越多好书店的出现，来填补冰冷城市里的每一处灰暗角落，洒满阳光，传递温暖。
In the heart of every person in the city, there is a bookstore that belongs only to them. A city needs more and more good bookstores, to fill every dark corner of the cold city with sunshine and warmth, and to spread warmth.
项目信息——
项目名称：新华书店
项目地点：广西 柳州
项目面积：约5,500㎡
项目摄影：方筑影像 张国臣
完工时间：2022年12月
Project Information——
Project Name：Xinhua Bookstore
Location：Liuzhou, Guangxi Project
Area：5,500㎡
Interior Design：GLC Shanghai
Photography：Fangzhu Photography, Zhang Guochen
Completion Date：December 2022
