odd | 如是海生活市集，秦皇岛 | Hi设计

用工业骨架包裹温暖内核，让逛超市、淘文创、买面包，成为度假回忆里延续美好的生活片段。

The industrial shell wrapping a warm core. Turn daily errands-like grocery shopping, browsing creative goods, buying fresh bread-become cherished memories that extend the vacation lasting longer.

商业运营与空间体验

Commerce and Space

“生活市集”位于河北秦皇岛如是海园区公共组团西侧，与餐厅、书店、剧场等文旅建筑一同构成滨海假日广场。

Located on the west side of Rushi Hai Park in Qinhuangdao, Hebei, “Life Market” joins restaurants, bookstores, and theaters to form the vibrant Coastal Holiday Plaza.

这是一次综合业态的尝试，旨在超越单一运营主体局限。项目是将超市、文创、烘焙结合的复合型商业空间，打造差异、多元的内容体验。

This project represents an innovative attempt at a mixed-use format, designed to transcend the limitations of single operator. By integrating supermarket, gift shop, and bakery into a composite commercial space, it aims to deliver a differentiated and diverse shopping experience.

为了打破传统超商空间的封闭感，为顾客带来更便利、多样的购物体验，我们摒弃室内隔墙，利用可移动货架灵活布局。沿窗放置低矮货架，增加室内外空间交互，促使行人被“橱窗”和商品所吸引。

To break away from the enclosed feel of traditional supermarkets and offer a more convenient, diverse shopping experience, we have eliminated interior partitions in favor of mobile shelving for flexible layout. Lower shelves are placed along the windows to enhance the interaction between indoor and outdoor, drawing pedestrians in with the allure of the window display and the merchandise.

标准化的灵活适配

Standards and Flexibility

零售空间的平面布局和动线是影响购物行为的重要因素之一。超市围绕中岛布置货品展架，在标准的模数化组合中建立空间秩序。

The layout and circulation of retail space are the most critical factors that influences shopping behavior. The supermarket arranges displays around the central island, establishing spatial order through standard modular combinations.

作为超市货架的核心枢纽，我们将方形岛台居中放置，建立洄游动线，便于消费者在货柜间自由穿梭选购，激发购买欲。

As the central anchor of the shelving system, a square island is positioned in the middle to establish a loop circulation. This allows shoppers to freely weave through the aisles, naturally stimulating the impulse of purchasing.

标准货架由铝型材和海洋板定制而成，具备功能性和灵活性，为未来业态升级预留弹性空间。

The standard shelving units are custom-made from aluminum and marine plywood. Combining functionality with flexibility, as well as reserving the opportunities for future business evolution.

海洋板具有轻便、强度高的特性，可随意调节层板高度，支持平摆、斜插、吊挂等多种货物展示方式。

Marine plywood is lightweight yet highly durable. It allows for adjustable shelf heights and supports various display methods, including flat laying, angled insertion, and hanging.

货架底部安装万向轮，可随时按需移动、组合或拆分，适应活动促销或流量高峰时的动线调整。

Equipped with swivel casters at the base, the shelves can be moved, combined, or split on demand. This allows for quick circulation adjustments to accommodate promotional events or peak traffic flows.

强化差异、感官幷置

Difference and Juxtaposition

市集超市与烘焙坊的差异化体现，让每一个子空间与商品内容相互成就，构建多元并置的感官体验。

The distinct identities of supermarket and bakery allow each sub-space to elevate its merchandise, creating a multi-layered sensory experience through juxtaposition.

区别于超市由混凝土与金属构成的硬朗、干练，烘焙坊采用体现原生态粗糙质感的红砖，搭配柔和的暖色灯光，围建出一个迥异的空间区域。

In contrast to the industrial feel of the supermarket, the bakery features raw red brick with rustic texture. Paired with warm lighting, it carves out a different spatial zone.

呼应面包的松软特质，烘焙坊利用红砖饰面与弧形造型打造轻松、温和的环境氛围，并通过红砖变化多样的交叠形式提升空间趣味性。

Echoing the soft, fluffy texture of bread, the bakery utilizes red brick finishes and curved forms to create a relaxed and inviting vibe. The diverse overlapping patterns of the bricks add a playful touch to the space.