STUDIO 4/301｜Mark & Lona中国首店北京国贸旗舰店

MARK & LONA 作为奢华高尔夫品类的开创者，以颠复性设计打破传统高尔夫服饰的框架。”让高尔夫服饰不再是运动装备的单一标签，并成为个人表达态度的时尚语言” 是该品牌的核心理念，4/301工作室为将此理念转译为空间语言，深入东京旗舰店考察，并与松村董事长团队展开对话。设计以日本门店的极简美学为基底，通过解构运动与时尚的边界，打造自由流动的复合场景，探讨奢华时尚与体育文化张力之间的平衡，营造独特零售空间体验。

As a pioneer in luxury golfwear, MARK & LONA continues to redefine conventional sports apparel by transforming it into a personal fashion statement. STUDIO 4/301 translated this core philosophy into architectural language for the brand’s China flagship, drawing inspiration from Japanese minimalism. Following an in-depth study of the Tokyo flagship and close collaboration with Chairman Matsumura’s team, the design deconstructs boundaries between sport and fashion, creating a free-flowing, multifunctional retail environment that harmonizes luxury aesthetics with the kinetic energy of golf culture.

挑战与破局

Challenges and Innovative Solutions

商场顶部通风管道限制层高，中央三根结构柱阻碍空间流动性。设计团队以全开放式立面增强视觉穿透力，并增设第四根镜面立柱，利用多角度反射延展空间维度。四根镜柱之间悬浮8米直径穹顶LED环幕，播放高尔夫球场天气影像，镜面与光影的互动消解了天花压迫感，形成标志性的沉浸式核心景观。

The project site presented several constraints: limited ceiling height due to overhead ventilation ducts and three structural columns that interrupted spatial flow. In response, the design team opened up the entire storefront to enhance visual permeability and introduced a fourth mirrored column to manipulate spatial perception through multi-angle reflection. Suspended between the four pillars, an 8-meter LED dome screen continuously displays real-time weather footage from global golf courses. The interplay of mirrored surfaces and ambient light dissolves the perceived ceiling weight, establishing an immersive, iconic centerpiece.

地形叙事与材质实验

Topographic Storytelling and Material Exploration

从高尔夫球场地形获得启发，设计团队将地面划分为果岭区与球道区两大区块，分别对应MARK & LONA 的 “代码” 系列与 “通用” 系列的产品展示配置。果岭区采用细腻的浅绿色水磨石铺面，还原精心修剪草坪的平整顺滑质感；球道区则选用深色粗纹理水磨石，模拟球道区粗犷草质的自然肌理。设计团队与施工方共同研发特殊工艺, 将剖开的高尔夫球及完整球体分别嵌入地面，强化品牌品类属性的同时增添零体验的感官趣味。

Inspired by golf course terrain, the floor plan is divided into two experiential zones: the “putting green” area, finished in smooth light-green terrazzo to showcase the “Code” collection, and the “fairway,” rendered in coarse dark terrazzo to house the “Universal” line. Collaborating closely with contractors, the team developed a unique flooring technique embedding both halved and whole golf balls—reinforcing the brand’s identity while adding tactile and visual intrigue.

装置符号化

Abstracted Design Signifiers

展示系统抽象地提取高尔夫地形元素，STUDIO 4/301 巧妙地融入了诸如水障碍、沙坑和发球台等元素。主模特地台以锤纹金属模拟出水障碍的反光特质。包裹着浅棕色皮革的展柜让人联想到沙坑的泥土色调和纹理。衣架两端逐渐变细的设计抽象地参照了高尔夫果岭上的旗杆，中间段由 30 毫米的不锈钢管制成，两端为较细的 25 毫米，从地面一直延伸到天花板。层板配备可调节供电系统, 支持灯带照明，并可根据展示需求更换为挂杆或展板，确保功能应用的多元性。

Golf course elements were subtly abstracted into the display system. The central platform features hammered metal that captures the reflective quality of water hazards. Brown leather-wrapped display cases evoke both the hue and texture of sandy bunkers. Slender clothing racks—crafted from 30mm stainless steel pipes tapered to 25mm at both ends—mirror the elegant silhouette of golf flagpoles, stretching floor-to-ceiling to heighten verticality and lightness. The display shelves incorporate adjustable power supply for LED strip lighting and can be configured with hanging rods or display panels as needed, ensuring functional versatility.

空间与产品的对话

Spatial-Product Dialogues

鉴于品牌产品色彩鲜明、图案丰富，STUDIO 4/301与专业涂料团队共同研发定制灰泥饰面。这种独特的涂料呈现出柔光的哑光质感与云纹肌理。在确保产品视觉张力的同时，为空间构筑了一个沉静而统一的背景。略带反光的纹理呈现与镜面立柱形成微妙对比，既能突出产品的时尚属性，又维持了整体空间的视觉平衡，完美诠释了品牌将高尔夫服饰转化为时尚语言的设计哲学。

To accommodate Mark & Lona’s boldly colored, intricately patterned apparel, STUDIO 4/301 collaborated with specialist coating teams to develop custom stucco finishes. This surface treatment presents a soft matte texture with cloud-like veining, creating a serene yet unified backdrop. The subtle reflectivity contrasts gently with the mirrored columns, enhancing the product’s visual impact while maintaining spatial harmony. The result is a physical manifestation of the brand’s ethos: golfwear as fashion-forward expression.