异次元客厅
Interdimensional Living Room
FUZOZO芙崽将AI技术与毛绒潮玩结合，通过对话与互动为用户提供情感陪伴。继品牌概念首店之后，弹性工作室再次受邀为其设计中国旗舰店。对于初次接触芙崽的顾客，了解产品需要一个体验和交流的过程。因此，线下空间除了展示与销售，也需要为顾客尝试互动、学习使用提供场所。如何结合这些需求组织空间，让顾客在浏览与选购的过程中逐步认识芙崽，是此次设计的出发点。
FUZOZO combines AI technology with plush toys, providing users with emotional companionship through conversation and interaction. Following the brand’s first concept store, Tens Atelier was once again invited to design FUZOZO’s China flagship store. For customers new to FUZOZO, getting to know the product requires a process of hands-on experience and interaction. Therefore, in addition to display and sales, the physical space also needs to provide a place for customers to try out interactions and learn how to use the product. How to organize the space to accommodate these needs, so that customers can gradually get to know FUZOZO while browsing and shopping, was the starting point of this design.
▼项目概览, General view ©YUUUUNSTUDIO
项目的原始场地较为复杂。室内原始层高约5.5米，地面由四级不同标高组成，最低点与最高点之间相差约2.5米。这些无法消除的高差，使空间的使用与动线组织受到一定限制，但同时也提供了一种不同于常规平层店铺的空间关系。我们决定顺应现状，将各级平台作为功能布局的基础，让高差参与到整个空间的设计之中。
The project’s original site was relatively complex. The original interior ceiling height was approximately 5.5 meters, and the floor consisted of four levels at different elevations, with a difference of about 2.5 meters between the lowest and highest points. These unavoidable level differences placed certain constraints on the use of the space and the organization of circulation, but they also offered a spatial relationship different from that of a conventional single-level store. We decided to respond to the existing conditions by using the platforms at each level as the basis for the functional layout, allowing the level differences to become part of the design of the entire space.
▼场地原状, Original site ©弹性工作室
基于场地条件与品牌的陪伴属性，我们提出了“异次元客厅”的概念。这里的“客厅”并不是对日常住宅的直接复制。我们希望顾客来到这里，能够放慢脚步，花一些时间与芙崽互动。在空间上，原有的高差形成了起伏的地面，圆润的形态与带有户外质感的材料进一步营造出一种陌生而有趣的环境。这间客厅因此有了不同于日常的面貌，像是芙崽生活的地方，顾客则是来到这里做客的人。
Based on the site conditions and the brand’s companionship-oriented nature, we proposed the concept of the “Interdimensional Living Room.” The “living room” here is not a direct replication of a domestic home. We hope that customers who come here can slow down and spend some time interacting with FUZOZO. Spatially, the existing level differences create an undulating floor, while rounded forms and materials with an outdoor quality further cultivate an unfamiliar yet intriguing environment. This living room thus takes on an appearance different from the everyday, as if it were the place where FUZOZO lives, and customers are guests who have come to visit.
▼轴测图, Axonometric ©弹性工作室
在具体的空间处理上，我们将泡泡与球体图形作为贯穿空间的造型线索，与芙崽圆润的产品形象相互呼应。同时，将地面的层级关系延续至天花，使上下界面形成联系。高差因此不再只是需要通过台阶解决的通行问题，也成为顾客在不同位置观看与感受空间的一部分。
In terms of specific spatial treatment, we used bubbles and spheres as a formal motif running throughout the space, echoing FUZOZO’s rounded product image. At the same time, the level relationships of the floor are extended to the ceiling, creating a connection between the upper and lower planes. The level differences thus cease to be merely a circulation issue to be solved with steps; they also become part of how customers view and experience the space from different positions.
▼入口空间, Entrance ©YUUUUNSTUDIO
▼“梯田”阶梯, The “Terraced” Steps ©YUUUUNSTUDIO
▼一层陈列区, First floor display area ©YUUUUNSTUDIO
我们将入口右侧没有高差的区域作为核心售卖区，沿右侧墙面布置产品陈列，并结合置景展示、互动体验与品牌介绍，让顾客在浏览与选购的过程中进一步了解芙崽。收银区设在店铺内侧较为收拢的位置，背后的弧形墙体同时容纳日常所需的储物空间，将收纳功能与墙面造型结合。
We used the area to the right of the entrance, where there is no level difference, as the core retail area. Product displays are arranged along the right wall, integrated with staged displays, interactive experiences, and brand introduction, allowing customers to learn more about FUZOZO as they browse and shop. The checkout area is set in a more contained position toward the inner part of the store, while the curved wall behind it also accommodates everyday storage needs, combining storage function with the wall’s form.
▼二层互动区, Second-floor interactive area ©YUUUUNSTUDIO
二层平台以互动体验为主，同时设置了芙崽打卡平台。顾客可以在这里停下来，尝试与芙崽对话，了解它的互动方式，也可以合影留念。异形岛台同样结合场地关系进行设计，其轮廓与布置兼顾了体验时的停留和周围的通行，让顾客能够以轻松的方式接近产品，在实际交流中逐渐熟悉芙崽。
The second-floor platform is primarily dedicated to interactive experiences and also includes a FUZOZO photo spot. Customers can pause here to try conversing with FUZOZO, learn how it interacts, and take photos as keepsakes. The irregular-shaped island counter is likewise designed in response to the site conditions; its outline and layout accommodate both lingering during the experience and circulation around it, allowing customers to approach the product in a relaxed way and gradually become familiar with FUZOZO through actual interaction.
▼三层活动区, Third floor activity area ©YUUUUNSTUDIO
最高一级平台则被留作教学区。我们希望在销售之外，提供一个可以进行讲解与实际操作的场所，让顾客在工作人员的引导下，逐渐理解芙崽能够做什么，以及如何与它相处。平台后方则集中布置仓库、强弱电柜与员工休息区，整合店铺所需的辅助功能。
The highest platform is reserved as a teaching area. In addition to sales, we wanted to provide a place for instruction and hands-on practice, where customers, under the guidance of staff, can gradually understand what FUZOZO can do and how to relate to it. Behind the platform, storage, power and low-voltage cabinets, and a staff break area are grouped together, consolidating the auxiliary functions required by the store.
▼水洗石地面, Washed stone flooring ©YUUUUNSTUDIO
材料选择上，项目紧张的工期是需要考虑的现实条件。同时，由于地面存在连续的高差，我们希望各级平台之间能够保持完整的材质关系。综合考虑后，最终选用了水洗石作为统一的地面材料。相同的颗粒与肌理随着平台和台阶延续，将不同标高联系在一起，使整个地面更接近一处连续起伏的地形，而不是几个各自独立的区域。墙面则采用外墙涂料，与水洗石共同延续这种户外感。我们希望将人们熟悉的室外材料放到一个并不日常的空间中，让顾客虽然身处室内，却能够感受到类似户外场景的氛围。
In terms of material selection, the project’s tight construction schedule was a practical condition that had to be considered. At the same time, because the floor has continuous level differences, we wanted to maintain a coherent material relationship among the platforms at different levels. After comprehensive consideration, we ultimately chose washed stone as the unified flooring material. The same grain and texture continue across the platforms and steps, linking different elevations and making the entire floor read more like a continuous undulating terrain rather than several separate areas. The walls use exterior wall paint, which, together with the washed stone, extends this outdoor feel. We wanted to place familiar outdoor materials in a non-everyday space, so that although customers are indoors, they can still experience an atmosphere akin to an outdoor setting.
▼陈列细节, Display details ©YUUUUNSTUDIO
色彩上，我们将水洗石染成粉色，墙面则采用品牌的黄色。常见的户外材料因色彩的改变，呈现出不同于日常的面貌。粗粝的肌理与明快的色彩构成了这间“异次元客厅”的背景，也衬托出芙崽柔软的质感。
In terms of color, the washed stone was dyed pink, while the walls were painted in the brand’s yellow. Through this shift in color, familiar outdoor materials take on an appearance different from the everyday. Their coarse texture and bright hues form the backdrop of this “Interdimensional Living Room,” while also setting off FUZOZO’s soft tactile quality.
▼空间细节, Details ©YUUUUNSTUDIO
对我们来说，此次设计是在复杂场地条件下，对品牌需求与空间使用的一次共同梳理。我们希望通过高差的利用、分区陈列以及材料的连续处理，让顾客在观看与选购之外，也愿意停下来了解产品、尝试互动，使“异次元客厅”成为一个能够实际承载交流与陪伴的场所。
For us, this design was a joint effort to reconcile the brand’s needs with the use of space under complex site conditions. Through the use of level differences, zoned displays, and continuous material treatment, we hope that, beyond viewing and shopping, customers will also be willing to pause to learn about the product and try interacting with it, making the “Interdimensional Living Room” a place that can truly support communication and companionship.
▼平面布局, Layout ©弹性工作室
项目信息
项目名称：FUZOZO中国旗舰店
项目类型：零售
项目地点：中国 上海
项目面积：123㎡
室内设计：弹性工作室
设计总监：谭晨、牧之
设计团队：赵佳贺、郭艳琴
设计时间：2026.03-2026.04
完成年份：2026.05
摄影版权：YUUUUNSTUDIO
主要材料：艺术涂料、烤漆板、水洗石
Project Name: FUZOZO China Flagship Store
Project Type: Retail
Location: Shanghai, China
Area: 123㎡
Interior Design: Tens Atelier
Design Lead：Tan Chen, YUI
Design Team：Zhao Jiahe, Guo Ankey
Design Period：2026.03-2026.04
Completion Time: May 2026
Photography: YUUUUNSTUDIO
Materials：Art paint, Lacquered board, Washed-stone
