RACE | RARE无锡百联奥特莱斯广场店 | Hi设计

RARE×无锡百联奥莱：水之裁 · 流动的意式

RARE×Wuxi Bailian Outlets: Water tailoring · fluid italian essence

本案以威尼斯水城为灵感原点，将“水韵裁衣”作为核心叙事，为RARE品牌构建了一个兼具艺术气质与商业效率的精品零售空间。

Inspired by Venice, this project takes “Fluid Tailoring” as its core concept, creating a retail space for RARE that balances artistic expression with commercial efficiency.

设计以“水”的流动性为线索，将其从自然意象转译为空间语言。水波纹玻璃作为关键界面材料，通过折射与透光形成若隐若现的层次关系，使空间在通透与遮蔽之间呈现流动状态，营造出富有节奏的动态体验。同时呼应RARE“双R”标识中“城中穿水，水纵围城”的结构意象。

The design uses the fluidity of water as a guiding idea, transforming it into spatial language. Rippled glass is applied as a key material, using light and reflection to create layered, semi-transparent effects. This allows the space to feel both open and enclosed, forming a smooth and rhythmic spatial experience while echoing the structure of RARE’s “Double R” identity.

空间以浅橡木构建温润克制的整体基底与稳定的视觉秩序；拼花地砖与树瘤木饰面在细节层面引入变化与张力，不同肌理在细腻与粗粝之间形成渐进过渡，使空间在理性结构与自然属性之间取得平衡，呈现出意式轻奢的层次感与精致度。

Light oak establishes a calm and warm base, bringing order and clarity to the space. Patterned floor tiles and burl wood finishes add richness and contrast, creating a gradual transition between refined and raw textures, balancing rational structure with natural qualities.

威尼斯符号被诗意地解构并置入，深紫色贡多拉作为视觉锚点嵌入场景，强化艺术感知；红白灯塔兼具导向与象征意义；简化罗马柱则理性地划分节奏。红色软装作为视觉节点，在低饱和氛围中激活空间。入口处，品牌狮子IP以高识别度的品牌红形成引导界面，串联由外至内的完整动线。

Elements inspired by Venice are reinterpreted in a subtle way. A deep purple gondola acts as a visual focal point, while red-and-white lighthouse elements provide both direction and symbolism. Simplified Roman columns help organize spatial rhythm. Red soft furnishings highlight key areas, activating the overall neutral atmosphere. At the entrance, the brand’s lion icon in signature red creates a clear and inviting transition into the space. 空间以奥莱高效转化为导向，融入高密度展示与清晰选购逻辑：通过模块化货架与可变陈列单元提升SKU承载与组合灵活性，使商品呈现更具层次与可读性；中岛与周边陈列形成环形动线，强化浏览连续性与回游效率；重点区域以分级陈列与视觉聚焦快速建立选购路径。同时保留适度留白与重点展示界面，在效率与品牌质感之间取得平衡。

Designed for outlet retail efficiency, the space integrates high-density display with clear shopping logic. Modular shelving and flexible display units improve product capacity and adaptability. A circular layout connects central and perimeter displays, enhancing flow and continuity. Key areas use layered displays and visual focus to guide customers quickly, while controlled empty space maintains a balance between efficiency and brand quality. RARE无锡百联奥莱店整体设计通过材质、光影与符号的协同组织，构建出由感知到情绪递进的空间序列。以当代设计语言重述古典浪漫，实现品牌精神的空间转译。

Through the coordination of materials, light, and symbolic elements, the design creates a spatial sequence that moves from perception to emotion, expressing a contemporary interpretation of classic Italian romance and the RARE brand identity.